Dictionary Of Media And Communications
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A Dictionary Of Media And Communication
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Author : Daniel Chandler
language : en
Publisher: Oxford University Press
Release Date : 2020-02-21
A Dictionary Of Media And Communication written by Daniel Chandler and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-21 with Social Science categories.
This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.
Dictionary Of Media And Communications
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Author : Marcel Danesi
language : en
Publisher: Routledge
Release Date : 2014-12-18
Dictionary Of Media And Communications written by Marcel Danesi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies. Each entry includes a definition in simple, clear language; an illustration where applicable; and, historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of media genres add to the dictionary's usefulness and appeal.
Webster S New World Dictionary Of Media And Communications
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Author : Richard Weiner
language : en
Publisher: MacMillan Reference Library
Release Date : 1990
Webster S New World Dictionary Of Media And Communications written by Richard Weiner and has been published by MacMillan Reference Library this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
The only single source for definitions of the terms used in the media and communications field, this unique reference contains 25,000 definitions from broadcasting, advertising, publishing, and more.
Dictionary Of Media And Communication Studies
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Author : James Watson
language : en
Publisher: A&C Black
Release Date : 2012-02-16
Dictionary Of Media And Communication Studies written by James Watson and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-16 with Business & Economics categories.
The Watson and Hill dictionary in its 8th edition presents a fresh and comprehensive overview serving all aspect of the study of media and communication. It provides a detailed compendium of the different facets of personal, group, mass media and Internet communication and continues to be a vital source of information for all those interested in how communication affects our lives. The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. New entries in this edition explore the profound shifts that have taken place in the world of communication in recent years. The impact of the new online leviathans such as Amazon, Facebook, Google, Twitter and YouTube is measured against the traditional dominance, globally, of the mass media. Other themes include the interesting changes affecting public service broadcasting, the role of advertising and PR, the nature and extent of regulation, the impact of globalisation and the consumerisation of knowledge and culture. This volume seeks to make its twenty-first century readers more media literate, as well as more critical consumers of modern news.
A Dictionary Of Communication And Media Studies
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Author : James Watson
language : en
Publisher: Hodder Education
Release Date : 1997
A Dictionary Of Communication And Media Studies written by James Watson and has been published by Hodder Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Communication categories.
A dictionary of Communicaiton and media
Dictionary Of Marketing Communications
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Author : Norman A. P. Govoni
language : en
Publisher: SAGE
Release Date : 2004
Dictionary Of Marketing Communications written by Norman A. P. Govoni and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
A Dictionary Of Social Media
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Author : Daniel Chandler
language : en
Publisher: Oxford University Press
Release Date : 2016-03-03
A Dictionary Of Social Media written by Daniel Chandler and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Computers categories.
This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.
Encyclopedic Dictionary Of Semiotics Media And Communications
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Author : Marcel Danesi
language : en
Publisher: University of Toronto Press
Release Date : 2000-01-01
Encyclopedic Dictionary Of Semiotics Media And Communications written by Marcel Danesi and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-01 with Language Arts & Disciplines categories.
Collected here are definitions and descriptions of terms, concepts, personages, schools of thought, and historical movements that appear frequently in the literature.".
A Dictionary Of Journalism
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Author : Tony Harcup
language : en
Publisher: Oxford University Press, USA
Release Date : 2014-05
A Dictionary Of Journalism written by Tony Harcup and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05 with Language Arts & Disciplines categories.
This dictionary includes over 1,400 entries covering terminology related to the practice, business, and technology of journalism, as well as its concepts and theories, institutions, publications, and key events. An essential companion for all students taking courses in Journalism and Journalism Studies, as well as related subjects.
A Dictionary Of Marketing
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Author : Charles Doyle
language : en
Publisher: OUP Oxford
Release Date : 2011-03-24
A Dictionary Of Marketing written by Charles Doyle and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-24 with Business & Economics categories.
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.