Dictionnaire Marketing
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International Dictionary Of Marketing And Communication
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Author : Frank William. Jefkins
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
International Dictionary Of Marketing And Communication written by Frank William. Jefkins and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
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language : en
Publisher:
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written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
A Dictionary Of Marketing
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Author : Charles Doyle
language : en
Publisher: Oxford University Press
Release Date : 2016-04-28
A Dictionary Of Marketing written by Charles Doyle and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-28 with Reference categories.
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
Dictionary Of Marketing Communications
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Author : Norman A. P. Govoni
language : en
Publisher: SAGE
Release Date : 2004
Dictionary Of Marketing Communications written by Norman A. P. Govoni and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Dictionary Of Marketing Terms
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Author : Jane Imber
language : en
Publisher: Barron's Educational Series, Incorporated
Release Date : 2000-04
Dictionary Of Marketing Terms written by Jane Imber and has been published by Barron's Educational Series, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04 with Business & Economics categories.
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
The Dictionary Of Marketing
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Author : Azaz Motiwala
language : en
Publisher: Lulu.com
Release Date : 2008
The Dictionary Of Marketing written by Azaz Motiwala and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Dictionary Of Marketing Terms
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Author : Peter D. Bennett
language : en
Publisher: McGraw-Hill Companies
Release Date : 1995
Dictionary Of Marketing Terms written by Peter D. Bennett and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
The Cim Marketing Dictionary
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Author : Norman Hart
language : en
Publisher: Routledge
Release Date : 2012-11-12
The Cim Marketing Dictionary written by Norman Hart and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
The Dictionary Of Marketing
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Author : Rona Ostrow
language : en
Publisher: Bright Publications
Release Date : 1988
The Dictionary Of Marketing written by Rona Ostrow and has been published by Bright Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Macmillan Dictionary Of Marketing And Advertising
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Author : Michael J. Baker
language : en
Publisher: Palgrave Macmillan
Release Date : 1985-06-18
Macmillan Dictionary Of Marketing And Advertising written by Michael J. Baker and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-06-18 with Business & Economics categories.