A Dictionary Of Marketing
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A Dictionary Of Marketing
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Author : Charles Doyle
language : en
Publisher: OUP Oxford
Release Date : 2011-03-24
A Dictionary Of Marketing written by Charles Doyle and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-24 with Business & Economics categories.
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
A Dictionary Of Marketing
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Author : Charles Doyle
language : en
Publisher: Oxford University Press, USA
Release Date : 2011-03-24
A Dictionary Of Marketing written by Charles Doyle and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-24 with Business & Economics categories.
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Dictionary Of Advertising And Marketing Concepts
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Author : Arthur Asa Berger
language : en
Publisher: Left Coast Press
Release Date : 2013-08-31
Dictionary Of Advertising And Marketing Concepts written by Arthur Asa Berger and has been published by Left Coast Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-31 with Business & Economics categories.
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
Dictionary Of Marketing Communications
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Author : Norman A. P. Govoni
language : en
Publisher: SAGE
Release Date : 2004
Dictionary Of Marketing Communications written by Norman A. P. Govoni and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni′s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials." --Robb Kopp, Babson College "The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike." --Suzanne B. Walchli, University of the Pacific The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion. Key Features: * Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing * Entries are clear, applied, practical and non-technical, designed for both students and professionals * International entries are included to give the reader a greater awareness of the language of marketing than has been previously available About the Author Norman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College.
The Cim Marketing Dictionary
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Author : Norman Hart
language : en
Publisher: Routledge
Release Date : 2012-11-12
The Cim Marketing Dictionary written by Norman Hart and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
A Dictionary Of Media And Communication
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Author : Daniel Chandler
language : en
Publisher: Oxford University Press
Release Date : 2020-02-21
A Dictionary Of Media And Communication written by Daniel Chandler and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-21 with Social Science categories.
This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.
Macmillan Dictionary Of Marketing And Advertising
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Author : Michael J. Baker
language : en
Publisher: Palgrave Macmillan
Release Date : 1985-06-18
Macmillan Dictionary Of Marketing And Advertising written by Michael J. Baker and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-06-18 with Business & Economics categories.
The Dictionary Of Marketing
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Author : Azaz Motiwala
language : en
Publisher: Lulu.com
Release Date : 2005
The Dictionary Of Marketing written by Azaz Motiwala and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Dictionary Of Marketing Terms
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Author : Peter D. Bennett
language : en
Publisher: McGraw-Hill Companies
Release Date : 1995
Dictionary Of Marketing Terms written by Peter D. Bennett and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
Management And Marketing
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Author : Ian MacKenzie
language : en
Publisher:
Release Date : 2001
Management And Marketing written by Ian MacKenzie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.