Die Anwendung Moderner Marketing Und Managementmethoden In Der Ern Hrungsbranche In Den Neuen Bundesl Ndern
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Die Anwendung Moderner Marketing Und Managementmethoden In Der Ern Hrungsbranche In Den Neuen Bundesl Ndern
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Author : Dana Flechsig
language : de
Publisher: diplom.de
Release Date : 2002-01-04
Die Anwendung Moderner Marketing Und Managementmethoden In Der Ern Hrungsbranche In Den Neuen Bundesl Ndern written by Dana Flechsig and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-04 with Business & Economics categories.
Inhaltsangabe:Einleitung: 1999 wurde durch eine Studie der Corporate Finance Beratung von PricewaterhouseCoopers in Deutschland in Zusammenarbeit mit der Bundesvereinigung der Deutschen Ernährungs-industrie (BVE) eine Fusionswelle insbesondere in den Bereichen Süßwaren- und Getränke-industrie sowie in den Sektoren Fisch und Feinkost für die Lebensmittelbranche für Unter-nehmen mit einer Größe von mehr als 40 Mio DM Umsatz prognostiziert. Nachdem alle führenden Food-Konzerne im März 2000 auf dem US-amerikanischen Markt eine Internet-Plattform für den gemeinsamen Einkauf von Vorleistungen initiiert hatten, kündigten die führenden europäischen Konzerne ein entsprechendes Gemeinschaftsprojekt auch für den europäischen Markt an. Angesichts dieser Nachrichten wird deutlich, daß sich die Ernährungsbranche wie auch andere Branchen in ihrer Dimension grundlegend verändern wird. Strukturen, die aufgebrochen werden, betreffen auch kleinere und mittlere Unternehmen; vor allem Ostdeutschland, welches mit 63 % des durchschnittlichen EU-Bruttoinlandsproduktes auch weiterhin ein sog. Ziel-Eins-Fördergebiet innerhalb der EU bleibt. Der ostdeutschen Ernährungsbranche soll, angesichts dieser Nachrichten noch ein wirtschaftlicher Zwerg im weiten Feld der Global Player, aus diesem Grund in der vorliegenden Arbeit besonderes Interesse gewidmet werden. Die Zielsetzung der vorliegenden Arbeit besteht darin, die Entscheidungsgrundlagen sowie die Ziele der ostdeutschen Ernährungsbranche zu erfragen und auszuwerten sowie die Ergebnisse der Befragung mit trendbezogenen, vorausschauenden Betrachtungen zur zukünftigen Entwicklung der Ernährungsbranche in der Fachliteratur zu vergleichen. In Vorbereitung der Befragung wurden in den Bereichen des Marketing als auch des Managements anhand der Literatur zukunftsträchtige Methoden herausgearbeitet, deren Anwendung in den einzelnen Unternehmen im Rahmen der Befragung zu ermitteln war. Dabei dienten die folgenden strategisch-konzeptionellen Handlungsalternativen zur Durch-setzung kleiner und mittlerer Unternehmen der Lebensmittelindustrie am Markt als Leitgedanken: Fokussierung, eindeutiger Reason Why , den Handel zum Partner machen, lokale Optimierung, Markenschutz nach allen Regeln der Kunst und Wachstum durch Partnerwahl und Arbeitsteilung. In die Befragung zur vorliegenden Diplomarbeit sind all diese Lösungsvorschläge integriert; gleichzeitig wurde jedoch jedes Unternehmen in seiner Aktivität ganzheitlich erfaßt. [...]
The Witch Doctors
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Author : John Micklethwait
language : en
Publisher: Vintage
Release Date : 1997
The Witch Doctors written by John Micklethwait and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Comparative management categories.
"The Witch Doctors deserves to do better than the works of most of the gurus it is describing" Sunday Times "To any corporate stiff wondering where in the world the boss got that idea, The Witch Doctors is the place to find out." New York Times Review of Books.
The Imperative Of Responsibility
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Author : Hans Jonas
language : en
Publisher: University of Chicago Press
Release Date : 1984
The Imperative Of Responsibility written by Hans Jonas and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Philosophy categories.
Hans Jonas here rethinks the foundations of ethics in light of the awesome transformations wrought by modern technology: the threat of nuclear war, ecological ravage, genetic engineering, and the like. Though informed by a deep reverence for human life, Jonas's ethics is grounded not in religion but in metaphysics, in a secular doctrine that makes explicit man's duties toward himself, his posterity, and the environment. Jonas offers an assessment of practical goals under present circumstances, ending with a critique of modern utopianism.
Regional Competition
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Author : Peter W.J. Batey
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Regional Competition written by Peter W.J. Batey and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Social Science categories.
Many parts of the world are currently experiencing the outcome of processes of economic integration, globalization and transformation. Technological advances in telecommunications and in transport facilities have opened up new possibilities for contracts and exchanges among regions. External effects among regions have increased in importance. As a result, competition among regions has intensified. Except some pioneering work by regional scientists and scholars of public finance and economics, the phenomenon of regional competition has yet to attract the attention it warrants, despite its importance for policy-making. The present volume is intended to remedy this neglect by providing high-level contributions to the three main topics of the book, the theory of regional competition, methods of analysis of regional competition and policies of regional competition.
Engines Of Innovation
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Author : Holden Thorp
language : en
Publisher: UNC Press Books
Release Date : 2013-08-12
Engines Of Innovation written by Holden Thorp and has been published by UNC Press Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-12 with Education categories.
In Engines of Innovation, Holden Thorp and Buck Goldstein make the case for the pivotal role of research universities as agents of societal change. They argue that universities must use their vast intellectual and financial resources to confront global challenges such as climate change, extreme poverty, childhood diseases, and an impending worldwide shortage of clean water. They provide not only an urgent call to action but also a practical guide for our nation's leading institutions to make the most of the opportunities available to be major players in solving the world's biggest problems. A preface and a new chapter by the authors address recent developments, including innovative licensing strategies, developments in online education, and the value of arts and sciences in an entrepreneurial society.
Geography And Trade
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Author : Paul Krugman
language : en
Publisher: MIT Press
Release Date : 1992-11-13
Geography And Trade written by Paul Krugman and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-11-13 with Business & Economics categories.
"I have spent my whole professional life as an international economist thinking and writing about economic geography, without being aware of it," begins Paul Krugman in the readable and anecdotal style that has become a hallmark of his writings. Krugman observes that his own shortcomings in ignoring economic geography have been shared by many professional economists, primarily because of the lack of explanatory models. In Geography and Trade he provides a stimulating synthesis of ideas in the literature and describes new models for implementing a study of economic geography that could change the nature of the field. Economic theory usually assumes away distance. Krugman argues that it is time to put it back - that the location of production in space is a key issue both within and between nations.
Wild Urban Woodlands
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Author : Ingo Kowarik
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-12-05
Wild Urban Woodlands written by Ingo Kowarik and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-05 with Science categories.
This book provides a first overview of the phemonemon of post-industrial urban wilderness: urban landscapes once shaped by heavy industry that are being re-colonized naturally by forests. These new types of urban woodlands are often overlooked by ecologists, foresters and planners. Individual chapters consider urban woodlands from the perspectives of ecology, environmental sociology, forestry, nature conservation and landscape architecture.
Trade And Environment
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Author : Organisation for Economic Co-operation and Development
language : en
Publisher: OECD Publishing
Release Date : 1994
Trade And Environment written by Organisation for Economic Co-operation and Development and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Reports prepared for a workshop on Trade & environment: issues pertaining to processes and production methods (PPMS) held in Helsinki, Finland 6-7 April 1994
The Spatial Economy
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Author : Masahisa Fujita
language : en
Publisher: MIT Press
Release Date : 2001-07-27
The Spatial Economy written by Masahisa Fujita and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-07-27 with Business & Economics categories.
The authors show how a common approach that emphasizes the three-way interaction among increasing returns, transportation costs, and the movement of productive factors can be applied to a wide range of issues in urban, regional, and international economics. Since 1990 there has been a renaissance of theoretical and empirical work on the spatial aspects of the economy—that is, where economic activity occurs and why. Using new tools—in particular, modeling techniques developed to analyze industrial organization, international trade, and economic growth—this "new economic geography" has emerged as one of the most exciting areas of contemporary economics. The authors show how seemingly disparate models reflect a few basic themes, and in so doing they develop a common "grammar" for discussing a variety of issues. They show how a common approach that emphasizes the three-way interaction among increasing returns, transportation costs, and the movement of productive factors can be applied to a wide range of issues in urban, regional, and international economics. This book is the first to provide a sound and unified explanation of the existence of large economic agglomerations at various spatial scales.
The Agile Mindset
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Author : Svenja Hofert
language : en
Publisher: Springer
Release Date : 2023-11-15
The Agile Mindset written by Svenja Hofert and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-15 with Business & Economics categories.
Becoming more agile - that's what many companies want in order to remain successful in the digital age. But new processes, working methods and open-plan offices alone are not enough. The attitude, the mindset of the employees and, above all, of the managers is decisive for sustainable change. This attitude is characterized by a way of thinking and acting that productively copes with comprehensive changes and that not only takes people along but lets them grow. Svenja Hofert defines the term "mindset" and uses concrete approaches from developmental psychology as well as many checklists, case studies and interviews to show how managers develop their employees in a targeted manner in order to drive change forward together. This book is a translation of the original German 1st edition Das Agile Mindset by Svenja Hofert, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2018. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.