Die Entwicklung Einer Marketing Konzeption Unter Ber Cksichtigung Von Handlungsempfehlungen F R Ein Krankenhaus
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Die Entwicklung Einer Marketing Konzeption Unter Ber Cksichtigung Von Handlungsempfehlungen F R Ein Krankenhaus
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Author : Stefan Landherr
language : de
Publisher: GRIN Verlag
Release Date : 2023-02-01
Die Entwicklung Einer Marketing Konzeption Unter Ber Cksichtigung Von Handlungsempfehlungen F R Ein Krankenhaus written by Stefan Landherr and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-01 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH Hochschulstudienzentrum Leipzig, Sprache: Deutsch, Abstract: Das deutsche Gesundheitswesen wird durch die Gesetzgeber mit einer Reihe an Reformen konfrontiert. Die Gründe dafür sind im Wesentlichen zu hohe Kosten, aber auch qualitative Ansprüche. Die Finanzierung des Gesundheitswesens, speziell der Krankenhäuser, basiert auf zwei unterschiedlichen Säulen: ➢ Die erste Säule beschreibt die Finanzierung der strukturellen Investitionen, die aus Steuermitteln über die Bundesländer geleistet werden. Zu diesen Investitionen gehören zum Beispiel: der Neubau, der Umbau und der Ersatzbau, die Anschaffung und Wiederbeschaffung von medizinischen Wirtschaftsgütern, etc. ➢ Durch die zweite Säule werden die Betriebs- und die Behandlungskosten der Krankenhäuser getragen. Zu diesen Kosten gehören die Personalkosten, die Materialkosten, wie Kosten für Arzneimittel oder Pflegemittel aber auch die Energie-, Wasser- oder Brennstoffkosten. Diese Kosten werden vor allem von den gesetzlichen Krankenversicherungen (GKV) und privaten Krankenversicherungen (PKV) finanziert. Die geschilderte Situation hat zur Konsequenz, dass sich der Wettbewerb im Krankenhaussektor verstärkt und der Druck auf Krankenhäuser, zur Optimierung aller Prozesse, steigt. Ein wesentlicher Optimierungsansatz, der in dieser Arbeit vorgestellt werden soll, ist der Umgang mit Einweisern und potenziellen Einweisern in einem Krankenhaus, unter Verwendung einer Marketing-Konzeption.
Narrative Identity And Dementia
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Author : Marie A Mills
language : en
Publisher: Routledge
Release Date : 2018-08-10
Narrative Identity And Dementia written by Marie A Mills and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-10 with Social Science categories.
First published in 1998, this book is a study on the influence of emotions on autobiographical memory in dementia. Based on eight in-depth case-studies of older people with dementia, collected over a two year period, the general findings of this innovative study reveal the strength and durability of the personal narrative even as cognitive processes decline. Using a psychotherapeutic approach, the author is able to demonstrate that the retention of a personal past give a sense of narrative identity and well-being to sufferers of dementia and has an important part to play in dementia care training. Researchers, teachers and students will find this book a useful resource, together with those who work in the field of ageing and dementia care.
Adapting To Climate Change
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Author : W. Neil Adger
language : en
Publisher: Cambridge University Press
Release Date : 2009-06-25
Adapting To Climate Change written by W. Neil Adger and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-25 with Business & Economics categories.
This book presents the latest science and social science research on whether the world can adapt to climate change.
Assuring The Quality Of Health Care In The European Union
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Author : Helena Legido-Quigley
language : en
Publisher: World Health Organization
Release Date : 2008
Assuring The Quality Of Health Care In The European Union written by Helena Legido-Quigley and has been published by World Health Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Medical categories.
People have always travelled within Europe for work and leisure, although never before with the current intensity. Now, however, they are travelling for many other reasons, including the quest for key services such as health care. Whatever the reason for travelling, one question they ask is "If I fall ill, will the health care I receive be of a high standard?" This book examines, for the first time, the systems that have been put in place in all of the European Union's 27 Member States. The picture it paints is mixed. Some have well developed systems, setting standards based on the best available evidence, monitoring the care provided, and taking action where it falls short. Others need to overcome significant obstacles.
Life In Europe Under Climate Change
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Author : Joseph Alcamo
language : en
Publisher: John Wiley & Sons
Release Date : 2012-05-21
Life In Europe Under Climate Change written by Joseph Alcamo and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-21 with Science categories.
Life in Europe will indeed go on as the climate changes, but not in the same way as before. The air will be warmer, winds will change, patterns of rainfall and snowfall will alter, and sea level is likely to rise. These phenomena are already being seen. Europe will in the future experience marked changes in vegetation cover, increased floods along rivers and coastlines as well as more frequent droughts and forest fires, often leading to large societal costs. The changes will be minor in some cases, profound in others, but in any case, pervasive. This book uses the most up to date information issued by the IPCC (Intergovernmental Panel on Climate Change), and informs readers about these effects, as well as showing how Europe is contributing to attempts to slow the tempo of global climate change, and how it can adapt to the climate change that seems unavoidable. Life in Europe under Climate Change makes essential information on climate impacts in Europe accessible to a broad audience, including students, politicians, planners and members of non-governmental organizations.
Overcoming School Refusal
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Author : Joanne Garfi
language : en
Publisher: Australian Academic Press
Release Date : 2018-01-31
Overcoming School Refusal written by Joanne Garfi and has been published by Australian Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-31 with Education categories.
School refusal affects up to 5% of children and is a complex and stressful issue for the child, their family and school. The more time a child is away from school, the more difficult it is for the child to resume normal school life. If school refusal becomes an ongoing issue it can negatively impact the child’s social and educational development. Psychologist Joanne Garfi spends most of her working life assisting parents, teachers, school counsellors, caseworkers, and community policing officers on how best to deal with school refusal. Now her experiences and expertise are available in this easy-to-read practical book. Overcoming School Refusal helps readers understand this complex issue by explaining exactly what school refusal is and provides them with a range of strategies they can use to assist children in returning to school. Areas covered include: • types of school refusers • why children refuse to go to school • symptoms • short term and long term consequences • accurate assessment • treatment options • what parents can do • what schools can do • dealing with anxious high achievers • how to help children on the autism spectrum with school refusal
Human Built World
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Author : Thomas P. Hughes
language : en
Publisher: University of Chicago Press
Release Date : 2005-05-13
Human Built World written by Thomas P. Hughes and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-13 with Technology & Engineering categories.
To most people, technology has been reduced to computers, consumer goods, and military weapons; we speak of "technological progress" in terms of RAM and CD-ROMs and the flatness of our television screens. In Human-Built World, thankfully, Thomas Hughes restores to technology the conceptual richness and depth it deserves by chronicling the ideas about technology expressed by influential Western thinkers who not only understood its multifaceted character but who also explored its creative potential. Hughes draws on an enormous range of literature, art, and architecture to explore what technology has brought to society and culture, and to explain how we might begin to develop an "ecotechnology" that works with, not against, ecological systems. From the "Creator" model of development of the sixteenth century to the "big science" of the 1940s and 1950s to the architecture of Frank Gehry, Hughes nimbly charts the myriad ways that technology has been woven into the social and cultural fabric of different eras and the promises and problems it has offered. Thomas Jefferson, for instance, optimistically hoped that technology could be combined with nature to create an Edenic environment; Lewis Mumford, two centuries later, warned of the increasing mechanization of American life. Such divergent views, Hughes shows, have existed side by side, demonstrating the fundamental idea that "in its variety, technology is full of contradictions, laden with human folly, saved by occasional benign deeds, and rich with unintended consequences." In Human-Built World, he offers the highly engaging history of these contradictions, follies, and consequences, a history that resurrects technology, rightfully, as more than gadgetry; it is in fact no less than an embodiment of human values.
The Criteria And Standards Of Quality
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Author : Avedis Donabedian
language : en
Publisher:
Release Date : 1982
The Criteria And Standards Of Quality written by Avedis Donabedian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
The Criteria & Standards of Quality Covers techniques for eliciting expert opinions, including the Delphi technique, the nominal group technique, & combined methods.
Applied Statistics
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Author : Lothar Sachs
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Applied Statistics written by Lothar Sachs and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Mathematics categories.
This outline of statistics as an aid in decision making will introduce a reader with limited mathematical background to the most important modern statistical methods. This is a revised and enlarged version, with major extensions and additions, of my "Angewandte Statistik" (5th ed.), which has proved useful for research workers and for consulting statisticians. Applied statistics is at the same time a collection of applicable statistical methods and the application of these methods to measured and/or counted observations. Abstract mathematical concepts and derivations are avoided. Special emphasis is placed on the basic principles of statistical formulation, and on the explanation of the conditions under which a certain formula or a certain test is valid. Preference is given to consideration of the analysis of small sized samples and of distribution-free methods. As a text and reference this book is written for non-mathematicians, in particular for technicians, engineers, executives, students, physicians as well as researchers in other disciplines. It gives any mathematician interested in the practical uses of statistics a general account of the subject. Practical application is the main theme; thus an essential part of the book consists in the 440 fully worked-out numerical examples, some of which are very simple; the 57 exercises with solutions; a number of different compu tational aids; and an extensive bibliography and a very detailed index. In particular, a collection of 232 mathematical and mathematical-statistical tables serves to enable and to simplify the computations.
301
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Author : K'ang Yü-hua
language : zh-CN
Publisher:
Release Date : 1999-01-01
301 written by K'ang Yü-hua and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-01-01 with Audiocassettes categories.
An intensive, one-volume beginning course for adults that can be used in classrooms or for self-study. The 40 lessons develop an 800-word vocabulary and 301 basic conversational sentence patterns. Students should be able to carry on simple conversation upon completion.