Die Erfolgs Dna Von Luxusbrands
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Die Erfolgs Dna Von Luxusbrands
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Author : Frank Burbach
language : de
Publisher: BoD – Books on Demand
Release Date : 2021-12-20
Die Erfolgs Dna Von Luxusbrands written by Frank Burbach and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-20 with Business & Economics categories.
So unterschiedlich sie sind, haben Luxusmarken wie Hermès, Rolex oder Ferrari eine gemeinsame Unternehmens-DNA, die für ihren Erfolg Voraussetzung ist. Was viele nicht wissen: Sie funktioniert in jedem anderen Unternehmen, unabhängig von Branche und Größe. Anhand einer informativen sowie unterhaltsamen Darstellung dieser Eigenschaften und zahlreicher Best-Practice-Beispiele kann der Leser wertvolle Tipps für seinen eigenen unternehmerischen Erfolg übernehmen.
Die Erfolgs Dna Von Luxusbrands
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Author : Frank Burbach
language : en
Publisher:
Release Date : 2022
Die Erfolgs Dna Von Luxusbrands written by Frank Burbach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Feelgood
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Author : Alistair Beaton
language : en
Publisher: A&C Black
Release Date : 2014-05-13
Feelgood written by Alistair Beaton and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-13 with Drama categories.
An outrageously funny satire on modern politics, New Labour and the fine art of spin Alistair Beaton's hilarious play, part farce, part biting satire, is set in the plush seaside hotel of a party conference. As anti-capitalist riots rage in the streets below, sinister and obsessive press secretary Eddie and young speech-writing aide Paul are trying to finalise the PM's conference speech. But Eddie's manipulative skills are to be tested far more by the scandal that George, dim-witted lord and close friend of the PM, gradually reveals - not helped by the arrival of Eddie's ex-wife and investigative journalist, Liz. "Left me sobbing with laughter" (The Times) "Alistair Beaton rediscovers and restores the lost art of political satire in this hilariously timely portrait of new Labour fibbing and deceiving" (Benedict Nightingale, The Times) "Political satire was joyfully restored to the stage last night ... A satirical treat to savour" (Nicholas de Jongh, Evening Standard)
Industrial Applications Of Programmable Logic Controllers And Scada
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Author : Kunal Chakraborty
language : en
Publisher: diplom.de
Release Date : 2016-03-24
Industrial Applications Of Programmable Logic Controllers And Scada written by Kunal Chakraborty and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-24 with Technology & Engineering categories.
The book contains various applications of programmable logic controllers and SCADA designing of a plant. Everyone knows, nowadays all human handled plants are being replaced by the automatic control system, thus called Automation. PLCs are accepted worldwide for easier access and better precision. In this book Rockwell PLCs are described and so is the SCADA design, which is also done by the RSView32 software, manufactured by Rockwell. It is one of the biggest names in the PLC software industry, being easy to use, control and modify. Some electrical drives, such as D.C drives and A.C drives, are also described in detail because the control part is done by the PLCs but the main plant is based on these electrical drives.
Luxury Marketing
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Author : Klaus-Peter Wiedmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-10
Luxury Marketing written by Klaus-Peter Wiedmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-10 with Business & Economics categories.
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Consumer Rapport To Luxury
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Author : Gilles Laurent
language : en
Publisher:
Release Date : 2001
Consumer Rapport To Luxury written by Gilles Laurent and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Corporate Social Responsibility And Brand Value In Luxury
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Author : Ramon Bravo Gonzalez
language : en
Publisher: GRIN Verlag
Release Date : 2017-06-28
Corporate Social Responsibility And Brand Value In Luxury written by Ramon Bravo Gonzalez and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-28 with Business & Economics categories.
Doctoral Thesis / Dissertation from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: NA, University of Glasgow (Adam Smith Business School), language: English, abstract: Within luxury, an area that is becoming increasingly important due to the visibility of this industry is Corporate Social Responsibility (CSR). While consumers are still not actively demanding CSR in luxury products and services, and there is evidence that CSR is not a key area of interest for the luxury industry; the luxury industry is becoming the target of non-governmental organizations (NGOs) and other stakeholders interested in environmental and ethical practices. Thus, it is essential that luxury companies explore CSR implementation, as neglecting to do so, is likely to affect their brands and their brand value. Due to the increasing relevance of CSR within luxury, this research explores the role of CSR within luxury and how it, together with other factors, contributes to brand value in luxury. An additional consideration is that despite the importance of brand value in luxury, the industry does not normally measure, manage and leverage brand value. As a result, it is also necessary to examine how brand value is perceived within luxury. To meet these research goals, a mixed methods approach was selected. More specifically, a theoretical framework was built with input from the literature and interviews with key interviewees from the luxury industry. Then, the theoretical framework was tested quantitatively. The quantitative analysis was conducted with a dataset based on consumer panels, and additional secondary data including Bloomberg, CSRHub, Dow Jones Sustainability Index (DJSI), Interbrand, and company reports. The results were subject to ‘credibility checks’ with interviewees from the industry. It is noteworthy to highlight that for the statistical analysis, one of the largest datasets with US consumer data was used. Similarly, for the qualitative interviews, representatives from some of the largest luxury companies in the world in terms of brand value, and luxury stakeholders were recruited.