Die Internationalisierung Eines Unternehmens Gestaltungsoptionen F R Die Erfolgreiche Umsetzung
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Die Internationalisierung Eines Unternehmens Gestaltungsoptionen F R Die Erfolgreiche Umsetzung
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Author : Radoslaw Cepowski
language : de
Publisher: diplom.de
Release Date : 2009-12-09
Die Internationalisierung Eines Unternehmens Gestaltungsoptionen F R Die Erfolgreiche Umsetzung written by Radoslaw Cepowski and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-09 with Business & Economics categories.
Inhaltsangabe:Problemstellung: Die Internationalisierung von Unternehmen soll nicht nur als Mittel zur kostengünstigen Produktion oder günstigem Einkauf von Waren verstanden werden. Sie ist vielmehr eine Option für das Unternehmen, sich in seiner Gesamtheit zu entwickeln. Zum einen ermöglicht die Internationalisierung dem Unternehmen besseren Zugang zu qualitativ höherwertigen Faktorbedingungen. Wichtige Geschäftskontakte zu Lieferern und Abnehmern können außerdem besser gepflegt werden und ermöglichen oftmals bessere Konditionen. Auch bekommen Unternehmen Zutritt zu neuen Märkten, auf denen entweder eine bessere Konkurrenzsituation besteht oder die Nachfragebedingungen vorteilhafter als auf dem Heimatmarkt sind. Steuerliche Vorteile oder Subventionen und Zuwendungen seitens anderer Staaten für die Förderung von Unternehmensansiedlungen können günstige Bedingungen für das Unternehmen schaffen. Im Allgemeinen können durch die Internationalisierung auch kulturelle, geografische und sprachliche Vorteile umgesetzt werden. Sie bietet insgesamt ein breites Möglichkeitsspektrum sich in jeder Hinsicht zu entwickeln und den Unternehmenserfolg zu steigern. Die Aufgabe dieser Arbeit ist es, für ein als Beispiel ausgewähltes Handelsunternehmen, der MKK Sp.z o.o in Golub-Dobrzyn, Polen, für einen auf ein Jahr beschränkten Zeitraum, die Chancen auszuloten, auf dem europäischen Markt sowie auf dem chinesischen Markt Fuß zu fassen, indem die Vorteile der Internationalisierung genutzt werden. Hierbei soll das benötigte Gesamtbudget ermittelt und die methodengestützten Gestaltungsoptionen für eine erfolgreiche Umsetzung aufgezeigt werden. Das Unternehmen soll die Ergebnisse dieser Arbeit als Stütze für dieses Vorhaben und insbesondere die damit verbundenen Entscheidungsprozesse nutzen, um den Erfolg der Internationalisierung zu gewährleisten. Das Unternehmen soll mit möglichst geringem Risiko und einem adäquaten finanziellen Aufwand erste Erfahrungen auf strategisch wichtigen Märkten sammeln. Neue Kontakte zu Kunden und Lieferanten sollen aufgebaut und gefestigt werden. Der prozentuale Exportanteil am Gesamtumsatz des Unternehmens soll konsequent gesteigert werden. Die MKK soll sich von einem überwiegend national tätigen zu einem vornehmlich international tätigen Unternehmen entwickeln. Auf diese Weise soll der Gesamterfolg des Unternehmens gesteigert und gesichert werden. Gang der Untersuchung: In Punkt 2. der Arbeit wird das Unternehmen vorgestellt. Es wird [...]
Integral Logistics Management
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Author : Paul Schönsleben
language : en
Publisher: CRC Press
Release Date : 2003-09-25
Integral Logistics Management written by Paul Schönsleben and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-25 with Business & Economics categories.
Successful companies must strive to improve business processes on a comprehensive, coordinated level. Integral Logistics Management: Planning and Control of Comprehensive Supply Chains, Second Edition examines logistics in areas beyond the flow of goods, investigating administrative and planning logistics, or process control. What's New in
Brands
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Author : S. Hart
language : en
Publisher: Springer
Release Date : 1997-11-14
Brands written by S. Hart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-11-14 with Business & Economics categories.
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
Managing The Multinationals
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Author : Anne-Wil Harzing
language : en
Publisher: Edward Elgar Publishing
Release Date : 1999
Managing The Multinationals written by Anne-Wil Harzing and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Comparative management categories.
Harzing (international management, U. of Bradford, UK) uses data from over 100 multinationals, headquartered in nine different countries, to examine the ways multinational corporations operate in the age of globalization. The book covers such topics as the structure and strategy of multinationals, the role of expatriates in controlling subsidiaries, the international transfer of managers, and international human resource management. Annotation copyrighted by Book News, Inc., Portland, OR
Trends In Global Higher Education
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Author : Philip G. Altbach
language : en
Publisher: BRILL
Release Date : 2019-04-09
Trends In Global Higher Education written by Philip G. Altbach and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-09 with Education categories.
Patterns of globalization, the flow of students and scholars across borders, the impact of information technology, and other key forces are critically assessed. This book is a key resource for understanding the present and future of global higher education.
The Value Profit Chain
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Author : James L. Heskett
language : en
Publisher: Simon and Schuster
Release Date : 2010-05-11
The Value Profit Chain written by James L. Heskett and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-11 with Business & Economics categories.
James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold assertion is the authors' indisputable conclusion supported by thirty-one years of groundbreaking research: today's employee satisfaction, loyalty, and commitment strongly influences tomorrow's customer satisfaction, loyalty, and commitment and ultimately the organization's profit and growth -- a quantifiable set of associations the authors call the value profit chain. In what may be the most far-reaching study ever undertaken of the strategic importance of the employee-customer relationship, Heskett, Sasser, and Schlesinger offer profound new insights into the life-long value of both employees and customers and the increasingly important concept of employee-relationship management. Readers will discover how organizations as diverse as aluminum maker Alcoa, travel agency Rosenbluth International, and the Willow Creek Community Church treat employees like customers (in the case of Willow Creek, volunteers as well). Conversely, the authors show how advertising agency Merkley Newman Harty and financial services provider ING Direct treat customers like employees, pursuing the ones they want most. At the Vanguard Group, Cisco Systems, and Southwest Airlines, both practices are common. The authors explain how these organizations and many others -- whether large or small, public or private, or not-for-profit -- achieve profitability and growth or the equivalent by leveraging results and process quality to deliver differentiated products and services at the lowest cost. Timely, essential, and important reading, The Value Profit Chain should be readily accessible on the desk of every forward-thinking manager.
Relationship Marketing
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Author : Manfred Bruhn
language : en
Publisher: Pearson Education
Release Date : 2003
Relationship Marketing written by Manfred Bruhn and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.
The Oxford Handbook Of International Antitrust Economics
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Author : Roger D. Blair
language : en
Publisher: Oxford Handbooks
Release Date : 2015
The Oxford Handbook Of International Antitrust Economics written by Roger D. Blair and has been published by Oxford Handbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
More than any other area of regulation, antitrust economics shapes law and policy in the United States, the Americas, Europe, and Asia. In a number of different areas of antitrust, advances in theory and empirical work have caused a fundamental reevaluation and shift of some of the assumptions behind antitrust policy. This reevaluation has profound implications for the future of the field. The Oxford Handbook of International Antitrust Economics has collected chapters from many of the leading figures in antitrust. In doing so, this two volume Handbook provides an important reference guide for scholars, teachers, and practitioners. However, it is more than a merely reference guide. Rather, it has a number of different goals. First, it takes stock of the current state of scholarship across a number of different antitrust topics. In doing so, it relies primarily upon the economics scholarship. In some situations, though, there is also coverage of legal scholarship, case law developments, and legal policies. The second goal of the Handbook is to provide some ideas about future directions of antitrust scholarship and policy. Antitrust economics has evolved over the last 60 years. It has both shaped policy and been shaped by policy. The Oxford Handbook of International Antitrust Economics will serve as a policy and research guide of next steps to consider when shaping the future of the field of antitrust.
The Corporate Personality
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Author : Wally Olins
language : en
Publisher:
Release Date : 1978
The Corporate Personality written by Wally Olins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Trends In Urbanisation And Urban Policies In Oecd Countries What Lessons For China
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2010-08-27
Trends In Urbanisation And Urban Policies In Oecd Countries What Lessons For China written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-27 with categories.
This report presents an overview of trends in urban policies in OECD countries with the objective to identify successes and failure that could inform national Chinese policy-makers in their preparation of an Urbanisation Strategy.