Die Motive Der Mediennutzung Bei Social Media Anwendungen Nach Maslow Und Mcquail
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Die Motive Der Mediennutzung Bei Social Media Anwendungen Nach Maslow Und Mcquail
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Author : Daniel Heißenstein
language : de
Publisher: diplom.de
Release Date : 2015-02-01
Die Motive Der Mediennutzung Bei Social Media Anwendungen Nach Maslow Und Mcquail written by Daniel Heißenstein and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-01 with Computers categories.
Social Media sind in der heutigen Gesellschaft ein omnipräsentes Phänomen. Egal ob beim Fernsehen, Einkaufen oder Arbeiten: die sozialen Medien sind stets mit dabei. Nur ein kurzer Blick, ein schneller Kommentar oder ein Like: Social Media sind einfach, effektiv und für viele Menschen bereits Teil des Alltags. Jeder dritte Deutsche hat bereits einen Facebookaccount (vgl. allfacebook 2013). Zwei Drittel der Nutzer sind mehr als eine Stunde pro Tag auf Facebook online (vgl. Kirch 2013). Bei jüngeren Personen unter 30 Jahren ist das Internet das meistgenutzte Medium, wobei die meiste Zeit für Social Media verwendet wird (vgl. Ridder/Engel 2011). Warum nutzen wir Social Media eigentlich? Dazu werden zwei klassische Theorien untersucht: Maslows Bedürfnispyramide und McQuails Motiveinteilung. Zusätzlich wird eine selbstentwickelte Aufstellung neuerer Motivdimensionen analysiert, um festzustellen, ob Social Media Nutzung eher durch ‘klassische’ Motive oder neuere Phänomene bedingt wird.
Clarifying Communication Theories
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Author : Gerald Stone
language : en
Publisher: Wiley-Blackwell
Release Date : 1999-03-22
Clarifying Communication Theories written by Gerald Stone and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-22 with Social Science categories.
A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.
Political Communication
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2013-10-18
Political Communication written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Language Arts & Disciplines categories.
In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.
Captive Audience
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Author : Yvonne Jewkes
language : en
Publisher: Routledge
Release Date : 2013-01-11
Captive Audience written by Yvonne Jewkes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with History categories.
This book is concerned with the media's role in everyday life, power relations and the construction of masculine identities in the context of prisons. It is based upon unique research into the nature, impact and consequences of a situation where most prisoners in English prisons have access to some media resource, whether radio or television, or with communal or individual access to it. Captive Audience charts for the first time the way in which prisons use media in coping – or failing to cope – with the pressures of prison life, exploring the impact of the media in terms of prisoner identities, shaping power relations between prisoners and other prisoners, and in helping prisoners 'get through' a prison sentence. At the same time this book raises a range of broader issues of theory and practice on the nature of the relationship between prisons, criminal justice systems and society more generally, and on the ways in which the media are conceived in everyday life. It will be of interest to all those concerned with prisons, criminology and the criminal justice system, the social role of the media, and the construction of identity.
The Effects Of Mass Communication
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Author : Joseph T. Klapper
language : en
Publisher:
Release Date : 1960
The Effects Of Mass Communication written by Joseph T. Klapper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with categories.
Media Effects
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Author : W. James Potter
language : en
Publisher: SAGE
Release Date : 2012-01-03
Media Effects written by W. James Potter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-03 with Language Arts & Disciplines categories.
"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.
Media Effects
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Author : Jennings Bryant
language : en
Publisher: Routledge
Release Date : 2002-02
Media Effects written by Jennings Bryant and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02 with Language Arts & Disciplines categories.
This new edition updates and expands the scholarship of the 1st edition, examining media effects in
Communication Yearbook 23
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Author : Michael Roloff
language : en
Publisher: Routledge
Release Date : 2012-03-22
Communication Yearbook 23 written by Michael Roloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-22 with Language Arts & Disciplines categories.
The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 2000.
Children And Their Changing Media Environment
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Author : Sonia Livingstone
language : en
Publisher: Routledge
Release Date : 2013-06-07
Children And Their Changing Media Environment written by Sonia Livingstone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-07 with Computers categories.
Focusing on the meanings, uses, and impacts of new media in childhood, family life, peer culture, and the relation between home and school, this volume sets out to address many of the questions, fears, and hopes regarding the changing place of media in the lives of today's children and young people. The scholars contributing to this work argue that such questions--intellectual, empirical, and policy-related--can be productively addressed through cross-national research. Hence, this volume brings together researchers from 12 countries--Belgium, Denmark, Finland, France, Germany, the United Kingdom, Israel, Italy, the Netherlands, Spain, Sweden, and Switzerland--to present original and comprehensive findings regarding the diffusion and significance of new media and information technologies among children. Inspired by parallels and difference between the arrival of television in the family home during the 1950s and the present day arrival of new media, the research is based on in-depth interviews and a detailed comparative survey of 6- to 16-year-olds across Europe and in Israel. The result is a comprehensive, detailed, and fascinating account of how these technologies are rapidly becoming central to the daily lives of young people. As a resource for researchers and students in media and communication studies, leisure and cultural studies, social psychology, and related areas, this volume provides crucial insights into the role of media in the lives of children. The findings included herein will also be of interest to policymakers in broadcasting, technology, and education throughout the world.
Making Sense Of Television
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Author : Sonia Livingstone
language : en
Publisher: Routledge
Release Date : 2013-03-07
Making Sense Of Television written by Sonia Livingstone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Psychology categories.
Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of the 'active viewer' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses. This second edition takes into account recent research work and theoretical developments in fields such as narrative psychology, social representation theory and ethnographic work on audiences, and look forward to the developing role of audience research. It will be an essential study for students and lecturers in social psychology and media studies.