Die Neue Medienrevolution Wie Wir In Zukunft Mit Kunden Sprechen
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Die Neue Medienrevolution Wie Wir In Zukunft Mit Kunden Sprechen
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Author : Dennis Schmolk
language : de
Publisher: diplom.de
Release Date : 2015-02-01
Die Neue Medienrevolution Wie Wir In Zukunft Mit Kunden Sprechen written by Dennis Schmolk and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-01 with Business & Economics categories.
Von der Produkt- bis zur Kommunikationspolitik verändert sich das Marketing in Buchverlagen seit Jahren rasant. Eindimensionale Werbemodelle, die den Kunden als passiven Rezipienten begreifen, scheitern. Kunden wollen anders angesprochen werden. Das macht einerseits Angst – andererseits bietet es einmalige Möglichkeiten. In Verlagen liegt die Kompetenz, Kunden Geschichten zu erzählen, und sie so an das Unternehmen zu binden. Transmedia Storytelling, Social Media, digitale Publikation: Modelle wandeln sich, und Verlage müssen jetzt die Chancen der neuen Kanäle, Methoden und Instrumente nutzen. Diese Arbeit will vor allem Eines: Vorurteile und Ängste abbauen und Verlagen Fallbeispiele an die Hand geben, die zeigen, was möglich ist. Sie geht dabei von 4 zentralen Thesen aus: 1. Nutzer wollen an Produktion und Distribution von Inhalten aktiv partizipieren. 2. Marketingstrategien müssen unterhaltsamen Content bieten. 3. Es zahlt sich für Verlage aus, Content kostenfrei zu verteilen und User Generated Content zu fördern. 4. Die klassischen Kategorien „Werbung“ und „Content“ sind nicht mehr klar zu trennen. Anhand realer Beispiele wie dem Alternate Reality Game Cagot,Buchtrailern und User Generated Content werden die Thesen an der Praxis gemessen und ausgebaut. Für die Arbeit erstellte Interviews mit Leander Wattig, Medienberater, und Thomas Zorbach, Geschäftsführer der Transmedia Agentur vm-people, dienen als zusätzliche Quellen und sind im Anhang beigefügt.
The Structural Transformation Of The Public Sphere
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Author : J?rgen Habermas
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-06
The Structural Transformation Of The Public Sphere written by J?rgen Habermas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-06 with Philosophy categories.
This major work retraces the emergence and development of the Bourgeois public sphere - that is, a sphere which was distinct from the state and in which citizens could discuss issues of general interest. In analysing the historical transformations of this sphere, Habermas recovers a concept which is of crucial significance for current debates in social and political theory. Habermas focuses on the liberal notion of the bourgeois public sphere as it emerged in Europe in the early modern period. He examines both the writings of political theorists, including Marx, Mill and de Tocqueville, and the specific institutions and social forms in which the public sphere was realized. This brilliant and influential work has been widely recognized for many years as a classic of contemporary social and political thought, of interest to students and scholars throughout the social sciences and humanities.
Virus Sicher Im Netz
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Author : Rafael Ball
language : de
Publisher:
Release Date : 2005
Virus Sicher Im Netz written by Rafael Ball and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computer networks categories.
State And Society
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Author : John Gledhill
language : en
Publisher: Psychology Press
Release Date : 1995
State And Society written by John Gledhill and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Political anthropology categories.
The traditional Eurocentric view of state formation and the rise of civilization is challenged in this broad-ranging book. Bringing archaeological research into contact with the work of ethno-historians and anthropologists, it generates a discussion of fundamental concepts rather than a search for modern analogies for processes that occurred in the past.
Network Nation
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Author : Richard R. John
language : en
Publisher: Harvard University Press
Release Date : 2015-10-05
Network Nation written by Richard R. John and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-05 with Business & Economics categories.
The telegraph and the telephone were the first electrical communications networks to become hallmarks of modernity. Yet they were not initially expected to achieve universal accessibility. In this pioneering history of their evolution, Richard R. John demonstrates how access to these networks was determined not only by technological imperatives and economic incentives but also by political decision making at the federal, state, and municipal levels. In the decades between the Civil War and the First World War, Western Union and the Bell System emerged as the dominant providers for the telegraph and telephone. Both operated networks that were products not only of technology and economics but also of a distinctive political economy. Western Union arose in an antimonopolistic political economy that glorified equal rights and vilified special privilege. The Bell System flourished in a progressive political economy that idealized public utility and disparaged unnecessary waste. The popularization of the telegraph and the telephone was opposed by business lobbies that were intent on perpetuating specialty services. In fact, it wasnÕt until 1900 that the civic ideal of mass access trumped the elitist ideal of exclusivity in shaping the commercialization of the telephone. The telegraph did not become widely accessible until 1910, sixty-five years after the first fee-for-service telegraph line opened in 1845. Network Nation places the history of telecommunications within the broader context of American politics, business, and discourse. This engrossing and provocative book persuades us of the critical role of political economy in the development of new technologies and their implementation.
Analytical Philosophy Of Technology
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Author : F. Rapp
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Analytical Philosophy Of Technology written by F. Rapp and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Science categories.
Friedrich Rapp, in this magisterial and critical essay on technology, the complex human phenomenon that demands philosophy of science, philosophy of culture, moral insight, and historical sensi tivity for its understanding, writes modestly of the grave and ten tative situation in the philosophy of technology. Despite the pro found thinkers who have devoted time and imagination and ratio nal penetration, despite the massive literature now available, the varied and comparative viewpoints of political, analytic, despite metaphysical, cultural, even esthetic commitments, indeed despite the honest joining of historical and systematic methods of inves tigation, we are far from a satisfactory understanding of the joys and sorrows, the achievements and disappointments, of the tech nological saga of human societies. Professor Rapp has prepared this report on the philosophical understanding of technology for a troubled world; if ever philosophy were needed, it is in the prac tical attempt to find alternatives among technologies, to foresee dangers and opportunities, to choose with a sense of the possibil ity of fulfilling humane values. Emerson spoke of the scholar not as a specialist apart, but as 'Man thinking' and Rapp's essay so speaks to all of us, industrial world or third world, engineers or humanists, tired or energetic, fearful or optimistic.
Code
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Author : Gerfried Stocker
language : de
Publisher:
Release Date : 2003
Code written by Gerfried Stocker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Art categories.
Edited by Gerfried Stocker and Christine Schepf. Essays by Peter J. Bentley, Erkki Huhtamo, Friedrich Kittler and Pierre Levy.
Condition Of The Working Class In England
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Author : Friedrich Engels
language : en
Publisher: ReadHowYouWant.com
Release Date : 2006
Condition Of The Working Class In England written by Friedrich Engels and has been published by ReadHowYouWant.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Social Science categories.
This masterpiece by Engels reflects his views on the plight of labour classes in England. It is based on his in-depth research and parliamentary reports. In a factual and analytic manner he has voiced his support for fundamental human rights. It is an emphatic protest against the barbarianism of capitalism and industrialization. A prototypical opus!
Wikipatterns
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Author : Stewart Mader
language : en
Publisher: John Wiley & Sons
Release Date : 2008-01-07
Wikipatterns written by Stewart Mader and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-07 with Computers categories.
This book provides practical, proven advice for encouraging adoption of your wiki project and growing it into a useful collaboration tool or vibrant online community Gives wiki users a toolbox of thriving wiki patterns, which enable newcomers to avoid making common mistakes or fumbling around for the solutions to the same problems as their predecessors Explains the major stages of wiki adoption and explores patterns that apply to each stage Presents concrete, proven examples of techniques that have helped people grow vibrant collaborative communities and change the way they work for the better Reviews the overall process, including setting up initial content, encouraging people to contribute, dealing with disruptive elements, fixing typos and broken links, making sure pages are in their correct categories, and more
Wiki
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Author : Anja Ebersbach
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-05-20
Wiki written by Anja Ebersbach and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-20 with Computers categories.
Wikis provide a basis for many applications in the area of collaborative work and have become a serious alternative to expensive content management systems. In this book, the authors explore wiki philosophy and functions, and explain basic controls and components. The book includes a step-by-step guide to the installation and configuration of the wiki-clones MediaWiki, TWiki and Confluence, along with a realistic tutorial based on collaborative planning for a conference.