Die Pl Ne Der Eu Zur Liberalisierung Der Werbebestimmungen In Audiovisuellen Medien
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Die Pl Ne Der Eu Zur Liberalisierung Der Werbebestimmungen In Audiovisuellen Medien
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Author : Gerald Bleicher
language : de
Publisher: GRIN Verlag
Release Date : 2007
Die Pl Ne Der Eu Zur Liberalisierung Der Werbebestimmungen In Audiovisuellen Medien written by Gerald Bleicher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Diplomarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Fachhochschule Regensburg, 54 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Grenzüberschreitende Werbung ist in der komplexen Wirklichkeit heutiger internationaler Marktgegebenheiten selbstverständlich. Als nach wie vor eines der effektivsten und streuungsfähigsten Kommunikationsinstrumente ist die Fernsehwerbung auch hinsichtlich supranationaler Anwendung äußerst attraktiv. Firmen, die ihr Produkt in anderen Ländern bewerben wollen und zu diesem Zwecke Werbespots in denselben senden, müssen sich Gedanken über die jeweils gültigen Vorschriften machen. Das Werberecht ist zwar vorwiegend nationales Recht in Form von verschiedenen Gesetzen, Verträgen und Regeln, die Europäische Union (EU) bemüht sich jedoch, hierzu einen einheitlichen Rahmen zu schaffen um die internationale Werbe-Rechtslage zu vereinfachen. Die Richtlinie "Fernsehen ohne Grenzen" bildet dabei die momentan wichtigste Bestimmung, welche mit dem Vorschlag der EU Kommissarin für Informationsgesellschaft und Medien Viviane Reding in Form einer Änderung der genannten Richtlinie bis 2009 ein neues Gesicht annehmen soll. Hierbei sind einige Liberalisierungen im Bereich der Werbung geplant, die es Anbietern von Werbezeiten erleichtern sollen, ihr Angebot zu vermarkten und somit deren Finanzierungsmöglichkeiten zu verbessern. Außerdem ist es geplant, die Richtlinie auf neue Begrifflichkeiten zu erweitern und sie somit von der reinen Fernsehrichtlinie zur Richtlinie für audiovisuelle Medien zu transformieren. Dieser Schritt wird von der EU als notwendig angesehen, um den technischen Entwicklungen auf diesem Sektor gerecht zu werden. Es soll mehr Rechtssicherheit für neue audiovisuelle Verbreitungsformen erreicht werden, sowie eine allgemein gerechtfertigte rechtliche Gleichbehandlung der einzelnen Medien, woraus letztendlich das Resultat einer Verbesserung der Wettb
Case Law Concerning Article 10 Of The European Convention On Human Rights
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Author : Council of Europe. Directorate of Human Rights
language : en
Publisher: Council of Europe
Release Date : 2001-01-01
Case Law Concerning Article 10 Of The European Convention On Human Rights written by Council of Europe. Directorate of Human Rights and has been published by Council of Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Law categories.
A. In the press
Werbebotschaften Aus Der Redaktion
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Author : Floria Fee Fassihi
language : de
Publisher: Herbert von Halem Verlag
Release Date : 2017-11-06
Werbebotschaften Aus Der Redaktion written by Floria Fee Fassihi and has been published by Herbert von Halem Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-06 with Social Science categories.
Gesetzliche Bestimmungen zielen zwar auf eine deutlich erkennbare Trennung von Werbung und redaktionellen Programmteilen ab, bieten jedoch Grauzonen, die von Werbern und Programm-verantwortlichen mit neuen Werbe- und Kooperationsformen kreativ gefüllt werden. Die Grenze zwischen zulässiger und unzulässiger Werbung wird immer poröser. Die rasch fortschreitende Kommerzialisierung der Medien durch starke Einflussnahme der PR- und Werbebranche auf redaktionelle Inhalte gefährdet die journalistische Qualität. Die Autorin setzt sich mit Bedingungen, Folgen und den Phänomenen der Vermischung von Werbung und redaktionellem Programminhalt auseinander und zeigt Vorschläge zum besseren Umgang der Journalisten mit PR auf.
The Media And Elections
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Author : Bernd-Peter Lange
language : en
Publisher: Routledge
Release Date : 2004-05-20
The Media And Elections written by Bernd-Peter Lange and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-20 with History categories.
Most nations have elections that are covered by the media. There are guidelines for the media involvement allowed in many countries. This book explores a number of actual cases of elections in particular countries (USA, European nations, etc.) and their
Einleitung 1 3
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Author : Otto Teplitzky
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2013-12-18
Einleitung 1 3 written by Otto Teplitzky and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-18 with Law categories.
Die zweite Auflage des Großkommentars UWG erscheintim April2013 in drei Bänden. Die wissenschaftlich fundierte und zugleich praxisorientierte Kommentierung namhafter Herausgeber und Autoren aus Wissenschaft und Praxis berücksichtigt die großen Reformen des UWG in den vergangenen Jahren, insbesondere die UWG-Novellen 2004 und 2008. Die aktuelle wettbewerbsrechtliche Rechtsprechung und Literatur wird ebenso kommentiert wie die Entwicklungen im Europäischen Recht.
Future Telco
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Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Enlargement Of The European Union
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Author : Allan F. Tatham
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2009-01-26
Enlargement Of The European Union written by Allan F. Tatham and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-26 with Law categories.
The development of EU enlargement has raised many thorny issues unanticipated by the framers of the EC Treaty. A significant upshot of these issues is that the concept of European identity – defined in terms of such factors as culture, history and economics – has supplanted the long-dominant theme of ‘widening and deepening,’ particularly since the Union’s expansion has become primarily eastward. The major contribution of this important book lies in its analysis of the conceptualization and perception of enlargement from various points of view, focusing on the concerns of stakeholders and the ‘identity’ conflicts and uncertainties incurred by enlargement initiatives. In the course of its presentation, it details the actual pre-accession Europeanization process and its complex history. Among the key elements discussed are the following: the conflict between ‘widening’ and ‘deepening’ and the effect on EU institutional reform; institutional requirements on candidate countries; pre-accession criteria and negotiations; administrative capacity, judicial capacity, and legal approximation in accession states; capacity of the EU to absorb new Member States; and EC law as part of European identity. Also covered are specific historical details of particular pre-accession negotiations (e.g., Greece, Spain, Portugal, Malta, and Cyprus), the still inconclusive negotiations with Turkey and the Western Balkan states, and political factors involved in the non-accession of Norway, Iceland and Switzerland. Assembling powerful evidence and applying incisive analysis, the author’s conclusion shows that, absent further (and major) EU institutional reform, it will be difficult for an enlarging Union to continue to ‘deliver the goods.’ A watershed in the continuing great debate on the fulfilment of the EC Treaty’s determination to foster and promote ‘an ever closer union of the peoples of Europe,’ this book will prove invaluable to anybody interested in the European integration project, particularly lawyers, academics, officials and policymakers in the EU Member States.
Die Osterweiterung Der Europ Ischen Union
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Author : Wolfgang Heusel
language : de
Publisher:
Release Date : 2002
Die Osterweiterung Der Europ Ischen Union written by Wolfgang Heusel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Europe, Eastern categories.
Encyclopedia Of Political Communication
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Author : Lynda Lee Kaid
language : en
Publisher: SAGE Publications
Release Date : 2007-12-21
Encyclopedia Of Political Communication written by Lynda Lee Kaid and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-21 with Language Arts & Disciplines categories.
2008 Best Reference, Library Journal Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types. Key Features Encompasses several channels of political communication including interpersonal and public communication, radio, television, newspapers, and the World Wide Web Provides news media coverage and journalistic analysis of politics, political issues, political figures, and political institutions Concentrates on the field of political communication since the middle of the 20th century Emphasizes political communication from the point of view of the United States, but there is substantial and important research and scholarship on political communication in international contexts Considers the role of communication in governing, incorporating communication activities that influence the operation of executive, legislative, and judicial bodies, political parties, interest groups, political action committees, and other participants in political processes Key Themes Biographies Books, Films, Journals, Television Democracy, Democratization Education and Nonprofit Organizations Elections Government Operations and Institutions Legal and Regulatory Media Events Media Outlets and Programs Role of Media in Political Systems News Media Coverage of Politics, Political Affairs Theoretical Approaches Types of Political Media Political Attitudes Political Campaigns Political Events Political Groups and Organizations Political Issues Political Journalism Theoretical Concepts Women in Politics The Encyclopedia of Political Communication is designed for libraries, undergraduates, and members of the public with an interest in political affairs. Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication function in political settings.
Audiencemaking
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Author : D. Charles Whitney
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1994-06-30
Audiencemaking written by D. Charles Whitney and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-30 with Business & Economics categories.
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
