Die Verbindung Von Ki Und Marketing Eine Revolution Re Kraft Im Digitalen Zeitalter
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Die Verbindung Von Ki Und Marketing Eine Revolution Re Kraft Im Digitalen Zeitalter
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2023-03-15
Die Verbindung Von Ki Und Marketing Eine Revolution Re Kraft Im Digitalen Zeitalter written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-15 with Computers categories.
Akademische Arbeit aus dem Jahr 2022 im Fachbereich Informatik - Künstliche Intelligenz, Note: 1,1, Cologne Business School Köln, Sprache: Deutsch, Abstract: Diese Arbeit untersucht die Auswirkungen von KI auf das Marketing und erläutert die wichtigsten Anwendungen und Vorteile dieser Technologien. Die Herausforderungen und Bedenken, die mit dem Einsatz von KI im Marketing verbunden sind, werden ebenfalls diskutiert. Abschließend wird ein Ausblick gegeben, wie KI das Marketing in Zukunft beeinflussen könnte und welche Entwicklungen zu erwarten sind. Die Integration von künstlicher Intelligenz (KI) in das Marketing hat revolutionäre Auswirkungen auf die Art und Weise, wie Unternehmen ihre Produkte und Dienstleistungen vermarkten. KI-Technologien ermöglichen es Marketingfachleuten, durch die Analyse großer Datenmengen und die Erkennung von Mustern personalisierte Erfahrungen für jeden einzelnen Kunden zu schaffen. Mithilfe von KI können Unternehmen auf der Grundlage von Verhaltensdaten und Präferenzen ihrer Kunden Vorhersagen treffen und Empfehlungen aussprechen. Darüber hinaus können Chatbots und virtuelle Assistenten den Kundenservice automatisieren und skalieren, um die Effizienz zu steigern.
Die Evolution Des Marketings Wie K Nstliche Intelligenz Ki Die Personalisierung Von Kundeninteraktionen Revolutioniert
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2023-10-16
Die Evolution Des Marketings Wie K Nstliche Intelligenz Ki Die Personalisierung Von Kundeninteraktionen Revolutioniert written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-16 with Business & Economics categories.
Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,2, Cologne Business School Köln, Sprache: Deutsch, Abstract: Wie beeinflusst die Integration von Künstlicher Intelligenz (KI) in Marketingstrategien die Personalisierung von Kundeninteraktionen und welche Auswirkungen ergeben sich auf die Effektivität von Marketingkampagnen und die Kundenzufriedenheit? Diese Fragestellung zielt darauf ab, die Rolle und den Einfluss von KI in einem spezifischen Kontext, nämlich im Marketing, genauer zu untersuchen. Dabei steht die Personalisierung von Kundeninteraktionen im Mittelpunkt, da sie eine der zentralen Anwendungen von KI im Marketing darstellt. In einer Ära der digitalen Transformation hat sich das Marketing grundlegend verändert, und Künstliche Intelligenz (KI) spielt eine Schlüsselrolle bei dieser Revolution. Dieses fesselnde Abstract lädt Sie ein, in die aufregende Welt des modernen Marketings einzutauchen und zu entdecken, wie KI die Personalisierung von Kundeninteraktionen auf ungeahnte Weise transformiert. Die Dynamik des Marketings hat sich von statischen Werbeanzeigen und Massenkommunikation zu einer Ära der hyperpersonalisierten Interaktionen verlagert. KI-Algorithmen analysieren riesige Mengen von Daten in Echtzeit, um präzise Kundenprofile zu erstellen und maßgeschneiderte Botschaften zu erstellen. Von maßgeschneiderten Produktempfehlungen bis hin zu individuell zugeschnittenen Marketingkampagnen wird jeder Interaktion ein persönlicher Touch verliehen. Dieses Abstract beleuchtet die neuesten Entwicklungen in der KI-gesteuerten Kundenansprache und zeigt, wie Unternehmen von dieser Revolution profitieren können. Wir untersuchen innovative Anwendungen wie Chatbots, die in der Lage sind, auf Kundenanfragen zu antworten, als wären sie menschliche Verkaufsberater, und wir enthüllen, wie Predictive Analytics dazu verwendet wird, zukünftiges Kundenverhalten vorherzusagen. In einer Zeit, in der der Wettbewerb intensiver ist denn je, ist die Fähigkeit, Kunden individuell anzusprechen, ein wertvolles Gut. Erfahren Sie, wie die KI-gesteuerte Personalisierung das Marketing auf eine neue Stufe hebt und Unternehmen dabei hilft, starke und dauerhafte Kundenbeziehungen aufzubauen.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Artificial Intelligence In Society
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-06-11
Artificial Intelligence In Society written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with categories.
The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.
Small States
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Author : Commonwealth Secretariat
language : en
Publisher: Commonwealth Secretariat
Release Date : 2008-03
Small States written by Commonwealth Secretariat and has been published by Commonwealth Secretariat this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03 with Business & Economics categories.
This unique annual collection of key economic and statistical data on the world's small states--those with fewer than five million inhabitants--is an essential reference for economists, planners and policy makers. The book contains fifty-one tables covering selected economic and social indicators culled from international and national sources and presents information unavailable elsewhere. A detailed parallel commentary on trends in Commonwealth small states, looking at growth, employment, inflation and economic policy issues, permits a deeper understanding of developments behind the figures. The book also includes three topical articles: The Effects of Limited Diversification on Small States--Stephen Fletcher, St. George's University, Grenada; Insights into the Economic Development of Small, Often Island, Economies--Godfrey Baldacchino, University of Prince Edward Island, Canada and Geoff Bertram of Victoria University, Wellington, New Zealand; and Macroeconomic Stability in Small States--Lawrence L. Schembri, Bank of Canada.
The Economics Of Artificial Intelligence
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Author : Ajay Agrawal
language : en
Publisher: University of Chicago Press
Release Date : 2024-03-05
The Economics Of Artificial Intelligence written by Ajay Agrawal and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Business & Economics categories.
A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.
Internal Combustion Engine Handbook
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Author : Richard Van Basshuysen
language : en
Publisher: SAE International
Release Date : 2016-03-07
Internal Combustion Engine Handbook written by Richard Van Basshuysen and has been published by SAE International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-07 with Technology & Engineering categories.
More than 120 authors from science and industry have documented this essential resource for students, practitioners, and professionals. Comprehensively covering the development of the internal combustion engine (ICE), the information presented captures expert knowledge and serves as an essential resource that illustrates the latest level of knowledge about engine development. Particular attention is paid toward the most up-to-date theory and practice addressing thermodynamic principles, engine components, fuels, and emissions. Details and data cover classification and characteristics of reciprocating engines, along with fundamentals about diesel and spark ignition internal combustion engines, including insightful perspectives about the history, components, and complexities of the present-day and future IC engines. Chapter highlights include: • Classification of reciprocating engines • Friction and Lubrication • Power, efficiency, fuel consumption • Sensors, actuators, and electronics • Cooling and emissions • Hybrid drive systems Nearly 1,800 illustrations and more than 1,300 bibliographic references provide added value to this extensive study. “Although a large number of technical books deal with certain aspects of the internal combustion engine, there has been no publication until now that covers all of the major aspects of diesel and SI engines.” Dr.-Ing. E. h. Richard van Basshuysen and Professor Dr.-Ing. Fred Schäfer, the editors, “Internal Combustion Engines Handbook: Basics, Components, Systems, and Perpsectives”
Artificial Intelligence In Medicine
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Medicine written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Medical categories.
Artificial Intelligence (AI) opened a new horizon for human civilization. It is being used in different fields from detective agencies to medicines. And it has made things a lot easier than it was in the earlier days. Artificial Intelligence is basically using the knowledge of complex methods and algorithms in order to analyze things. Now how does it help in medicines and healthcare? Well, using artificial intelligence in medical fields is basically using the knowledge of complex methods and algorithms and estimating the human cognition by analyzing the complicated medical data. More specifically or precisely, Artificial Intelligence in the medical field is the concluding medical state by analyzing the complicated medical data with a computer algorithm.
Surveillance As Social Sorting
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Author : David Lyon
language : en
Publisher: Routledge
Release Date : 2005-08-19
Surveillance As Social Sorting written by David Lyon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-19 with Medical categories.
The book moves the debate beyond alarmist, 'Big Brother' treatments or complacent assumptions that once fair information principles are in place all is well, to a constructive and thought-provoking level.
Building Natural Language Generation Systems
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Author : Ehud Reiter
language : en
Publisher: Cambridge University Press
Release Date : 2000-01-28
Building Natural Language Generation Systems written by Ehud Reiter and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-28 with Computers categories.
This book explains how to build Natural Language Generation (NLG) systems - computer software systems which use techniques from artificial intelligence and computational linguistics to automatically generate understandable texts in English or other human languages, either in isolation or as part of multimedia documents, Web pages, and speech output systems. Typically starting from some non-linguistic representation of information as input, NLG systems use knowledge about language and the application domain to automatically produce documents, reports, explanations, help messages, and other kinds of texts. The book covers the algorithms and representations needed to perform the core tasks of document planning, microplanning, and surface realization, using a case study to show how these components fit together. It also discusses engineering issues such as system architecture, requirements analysis, and the integration of text generation into multimedia and speech output systems.
