Dienstenmarketing 5 E
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Dienstenmarketing 5 E
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Author : Christopher H. Lovelock
language : nl
Publisher: Pearson Education
Release Date : 2006
Dienstenmarketing 5 E written by Christopher H. Lovelock and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Services Marketing
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Author : Valarie A. Zeithaml
language : en
Publisher: McGraw-Hill
Release Date : 2009
Services Marketing written by Valarie A. Zeithaml and has been published by McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Customer services categories.
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
Essentials Of Services Marketing 3e
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Author : Wirtz
language : en
Publisher: Pearson Education India
Release Date :
Essentials Of Services Marketing 3e written by Wirtz and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Offering a comprehensive view of a field that is evolving at an unprecedented pace, Essentials of Services Marketing, Third Edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy. Features: • The book uses a systematic learning approach. Each chapter has clear learning objectives, an organizing framework that provides a quick overview of the chapter’s contents and line of argument, and chapter summaries in bullet form that condense the core concepts and messages of each chapter. • Opening vignettes and boxed inserts within the chapters are designed to capture student interest and provide opportunities for in-class discussions. They describe significant research findings, illustrate practical applications of important service marketing concepts, and describe best practices by innovative service organizations. • Contains the most relevant contexts of services marketing based on the Indian perspective in the form of relevant examples, theoretical questions, practical exercises, activities and references. • A simple demonstration of concepts with appropriate figures/images for better understanding. • The book also shares an overview of other global services marketing aspects along with examples in a lucid manner. Table of Contents: Part I: Understanding Service Markets, Products, and Customers Chapter 1: Introduction to Services Marketing Chapter 2: Consumer Behavior in a Services Context Chapter 3: Positioning Services in Competitive Markets Part II: Applying the 4 Ps of Marketing to Services Chapter 4: Developing Service Products and Brands Chapter 5: Distributing Services through Physical and Electronic Channels Chapter 6: Setting Prices and Implementing Revenue Management Chapter 7: Promoting Services and Educating Customers Part III: Managing the Customer Interface Chapter 8: Designing Service Processes Chapter 9: Balancing Demand and Capacity Chapter 10: Crafting the Service Environment Chapter 11: Managing People for Service Advantage Part IV: Developing Customer Relationships 389 Chapter 12: Managing Relationships and Building Loyalty Chapter 13: Complaint Handling and Service Recovery Part V: Striving for Service Excellence Chapter 14: Improving Service Quality and Productivity Chapter 15: Building a World-Class Service Organization Part VI: Cases
Services Marketing
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Author : Valarie Zeithaml
language : en
Publisher:
Release Date : 2008
Services Marketing written by Valarie Zeithaml and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also.
Marketingcommunicatie In De Sport 2 E
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Author : Wim Lagae
language : nl
Publisher: Pearson Education
Release Date : 2006
Marketingcommunicatie In De Sport 2 E written by Wim Lagae and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
In de sport omvat de marketingcommunicatie van sport als de marketingcommunicatie door sport. Veel verhalen laten twee zijdes zien van dezelfde medaille.
Service Innovation Management
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2005
Service Innovation Management written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Customer services categories.
Marketing De Essentie 7 E
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Author : Gary Armstrong
language : nl
Publisher: Pearson Education
Release Date : 2006
Marketing De Essentie 7 E written by Gary Armstrong and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Marketing Strategy
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Author : Mark E. Hill
language : en
Publisher: SAGE Publications
Release Date : 2012-04-27
Marketing Strategy written by Mark E. Hill and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Business & Economics categories.
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
Ebook Services Marketing Integrating Customer Focus Across The Firm
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Author : Alan Wilson
language : en
Publisher: McGraw Hill
Release Date : 2016-01-16
Ebook Services Marketing Integrating Customer Focus Across The Firm written by Alan Wilson and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-16 with Business & Economics categories.
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Services Marketing
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Author : Christopher Lovelock
language : en
Publisher: Pearson
Release Date : 2014-12-12
Services Marketing written by Christopher Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Customer services categories.
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.