Digilogue
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Digilogue
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Author : Anders Sorman-Nilsson
language : en
Publisher: John Wiley & Sons
Release Date : 2013-10-21
Digilogue written by Anders Sorman-Nilsson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-21 with Business & Economics categories.
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Digilogue
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Author : Anders Sorman-Nilsson
language : en
Publisher: John Wiley & Sons
Release Date : 2013-06-19
Digilogue written by Anders Sorman-Nilsson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-19 with Business & Economics categories.
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Digilogue Crown Bridge
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Author : 황성식
language : ko
Publisher:
Release Date : 2022-02-25
Digilogue Crown Bridge written by 황성식 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-25 with categories.
Digilogue
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Author : Jahne Potgieter
language : en
Publisher:
Release Date : 2011
Digilogue written by Jahne Potgieter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Video art categories.
Blue Book
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Author : International Telegraph and Telephone Consultative Committee. Plenary Assembly
language : en
Publisher:
Release Date : 1989
Blue Book written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Telegraph categories.
Red Book
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Author : International Telegraph and Telephone Consultative Committee. Plenary Assembly
language : en
Publisher:
Release Date : 1985
Red Book written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Data transmission systems categories.
Terms And Definitions
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Author : International Telegraph and Telephone Consultative Committee. Plenary Assembly
language : en
Publisher:
Release Date : 1985
Terms And Definitions written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Telecommunication categories.
Fachwörterbuch, Terminologiewörterbuch ; Fernmeldetechnik, elektrische Nachrichtentechnik, Informationstechnik ; Wörterbuch ; Fernmeldewesen, Fernmeldeverkehr, Telekommunikationsdienst.
Innovation In India
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Author : Suseela Yesudian
language : en
Publisher: Springer
Release Date : 2012-11-16
Innovation In India written by Suseela Yesudian and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-16 with Business & Economics categories.
Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India?
Seamless
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Author : Anders Sorman-Nilsson
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-17
Seamless written by Anders Sorman-Nilsson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-17 with Business & Economics categories.
Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business. The future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today. Design away the friction with transformative customer experiences Weave disparate channels and parts of a brand together into a seamless whole Take an integrative, rather than additive, approach to communications Achieve the highest level of customer intimacy, the key to customer loyalty Drive seamless change inside your organisation by designing journeys of constant adaptation Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.
On Purpose
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Author : Karen James
language : en
Publisher: John Wiley & Sons
Release Date : 2015-09-28
On Purpose written by Karen James and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-28 with Business & Economics categories.
A witty, insightful guide to rediscovering Purpose and leading like you mean it On Purpose is a modern-day business book for those who want to steer their work — and life — back on course. When your head and heart connect in both, our humanity becomes the hero in the story. Shed the mediocrity that comes from halfhearted decision-making, and rediscover your PLOT — Purpose, Leadership, Operations, and Technology — as you learn to live and lead with purpose. This insightful guide provides a framework for re-evaluating your direction, then stepping back and re-aiming the ship. It starts with a fable that illustrates just how businesses lose their PLOT every day, then digs down to the nitty-gritty to give you the actionable steps and practical advice you need to climb out of the rut. Deliberately ironic and witty, this book presents a fun, but informative read that is anything but cynical. You'll learn from the author's own successes using PLOT in her career, as she turned a $9M business into a $100M business and went on to drive international and domestic philanthropic ventures and leadership training programmes. PLOT will become the most practical four-letter word you'll ever use. This book shows you how a simple framework can become the turnaround your organisation and life so desperately need. Get your work on target Shift engagement methods for better results Leverage technology into a purposeful tool Get up and act You may already have a documented vision and mission statement, but that's no longer sufficient. You need to act and lead with purpose, every day, in every decision you make. You need to recognise and utilise good people and tools, and redefine your goals to make them worth striving for. On Purpose shows you how, and gives you the practical, tested guidance you need to start moving in the right direction.
