Digital Communication Management
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Digital Communication Management
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Author : Beatriz Peña-Acuña
language : en
Publisher: BoD – Books on Demand
Release Date : 2018-09-19
Digital Communication Management written by Beatriz Peña-Acuña and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-19 with Business & Economics categories.
The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
Digital Communication Management
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Author : Beatriz Peña-Acuña
language : en
Publisher:
Release Date : 2018
Digital Communication Management written by Beatriz Peña-Acuña and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business categories.
The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
Communication Management
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Author : František Pollák
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-01-07
Communication Management written by František Pollák and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-07 with Language Arts & Disciplines categories.
Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
Handbook Of Research On Digital Communications Internet Of Things And The Future Of Cultural Tourism
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Author : Lídia Oliveira
language : en
Publisher:
Release Date : 2021-10
Handbook Of Research On Digital Communications Internet Of Things And The Future Of Cultural Tourism written by Lídia Oliveira and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10 with Digital communications categories.
"This book is aimed at researchers who want to improve their understanding of the strategic role of new digital technologies in the field of cultural tourism, offering innovative research results within the scope of the interdisciplinary cross between Digital Communications, Internet of Things, and Cultural Tourism"--
Crisis Communication In A Digital World
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Author : Mark Sheehan
language : en
Publisher: Cambridge University Press
Release Date : 2015-04-15
Crisis Communication In A Digital World written by Mark Sheehan and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-15 with Business & Economics categories.
Crisis communication in a digital world provides an introduction to major crisis communication theories and issues management. Written by authors with over six decades combined experience in the public relations field, it is an essential resource for those learning to apply communications and public relations to crisis situations.
Public Relations And Communication Management
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2013-06-07
Public Relations And Communication Management written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-07 with Language Arts & Disciplines categories.
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Introductory Chapter Changing Panorama Of Digital Communication Management
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Author : Beatriz Peña Acuña
language : en
Publisher:
Release Date : 2018
Introductory Chapter Changing Panorama Of Digital Communication Management written by Beatriz Peña Acuña and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Economics categories.
Introductory Chapter: Changing Panorama of Digital Communication Management.
Advances In Design And Digital Communication Ii
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Author : Nuno Martins
language : en
Publisher: Springer Nature
Release Date : 2021-10-21
Advances In Design And Digital Communication Ii written by Nuno Martins and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Architecture categories.
This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 5th International Conference on Digital Design and Communication, Digicom 2021, held on November 4–6, 2021, in Barcelos, Portugal, and continuing the tradition of the previous book, it describes new design strategies and solutions to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.
Digital Strategies For Powerful Corporate Communications
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Author : Paul A Argenti
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-04-19
Digital Strategies For Powerful Corporate Communications written by Paul A Argenti and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-19 with Business & Economics categories.
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
Information And Communication Overload In The Digital Age
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Author : Marques, Rui Pedro Figueiredo
language : en
Publisher: IGI Global
Release Date : 2017-01-30
Information And Communication Overload In The Digital Age written by Marques, Rui Pedro Figueiredo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-30 with Computers categories.
Advances in communication technologies have created an overabundance of available information and knowledge to people in contemporary society. Consequently, it has become pivotal to develop new approaches for information processing and understanding. Information and Communication Overload in the Digital Age is a comprehensive reference source for the latest scholarly material on the increased amount of information created by evolving technologies, examining creative methods for improved control of information overload. Focusing on theoretical and experimental topics, such as media consumption, media literacy, and business applications, this book is ideally designed for researchers, practitioners, academics, graduate students, and professionals seeking emerging perspectives on information and communication management.