Digital Export Management
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Starting The Global Digital Journey How To Create The Best International Web Strategy
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Author : Silvia Carter
language : en
Publisher:
Release Date : 2022-01-16
Starting The Global Digital Journey How To Create The Best International Web Strategy written by Silvia Carter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-16 with categories.
The digital transformation of export sales has created new skills and a new job position: the Digital Export Manager. The Digital Exporter Series is the most complete and up-to-date collection offering immediately actionable solutions to any export manager or exporting business that wants to grow B2B and B2C sales online on an international scale. It consists of seven independent e-books, each on a different topic, with more than 100 case studies that describe, step by step, all the web tools and techniques for cross-border digital sales. If you want to launch your business in digital export, and you want to know how the internet works in foreign countries, you are in the right place. But, before getting started, let me tell you a big secret... Most of what you can find online about international web marketing is not useful! If you''ve searched on Google for ''international web marketing'', you may have noticed three things: 1. The content talks mainly about how to help local businesses go abroad but says little or nothing about helping foreign companies do so. As a result, the explanations of technical web features and online habits in foreign countries are limited. 2. The content very often focuses on one or very few specific web tasks. For instance, only on international Google Ads, or only on multilingual website development, etc. As a result, it is not effective when it comes to helping you design a holistic digital export strategy. 3. Finally, the same content usually deals with digital skills and doesn''t address export/import issues, such as how to manage VAT, cross-border fulfilment, international payments, etc. Once again, this kind of content is not effective when it comes to helping you design a comprehensive digital export strategy. Selling online abroad is very different from selling online in your own country. Problems and mistakes with web techniques applied internationally can cause serious damage to your online performance that can take a long time to recover from. But you can easily avoid them when you have the right knowledge. This first book of The Digital Exporter Series will help you understand the opportunities and threats on the web around the world. It''s the basis for setting the best growth plan for your multichannel sales overseas. This book walks you through the fundamentals of the internet, the essential web techniques, and the key tools that you can use to formulate a digital export strategy effectively calibrated to the resources you have to grow your online sales abroad. In STARTING THE GLOBAL DIGITAL JOURNEY: How to Create the Best International Web Strategy, you will find: THE ORIGINS OF THE WEB AND ITS GLOBAL NATURE DIGITAL TRANSFORMATION AND WEB MARKETING INTERNATIONALIZATION AND LOCALIZATION GLOBALIZATION THE IMPORTANCE OF INTERNATIONAL WEB MARKETING FOR EXPORT SALES FINDING KEY EXPORT MARKETS WITH GOOGLE ANALYTICS FINDING KEY EXPORT MARKETS WITH SEARCH CONSOLE AND OTHER WEBMASTER TOOLS FINDING KEY EXPORT MARKETS WITH GOOGLE MARKET FINDER, KEYWORD PLANNER AND OTHER FREE ONLINE TOOLS PLANNING AN EFFECTIVE DIGITAL EXPORT STRATEGY WITH THE T.O.S.CA METHOD DETERMINING THE BREAK-EVEN POINT FOR YOUR DIGITAL EXPORT PROJECT THE KEY ROLE OF YOUR BRAND TO ACHIEVE DIGITAL EXPORT SUCCESS TRANSLATION, TRANSCREATION AND ''WOR(L)D-READY'' WEBSITE STANDARDIZING PICTOGRAMS FOR THE GLOBAL MARKETS HOW TO DESIGN THE BEST MULTICHANNEL EXPORT STRATEGY A FEW FINAL TIPS: COSTS, ORGANIZATION, AND ... TIME! No matter your background, the mission of The Digital Exporter Series is to provide you all the explanations, tips and tools to start, manage and boost your digital export. They are the most comprehensive books about digital export with everything you need. Scroll up, click buy, and get started now!
Digital Export Management
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Author : Maurizio Di Cola
language : it
Publisher: Bruno Editore
Release Date : 2022-06-08
Digital Export Management written by Maurizio Di Cola and has been published by Bruno Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-08 with Business & Economics categories.
Quanto sarebbe bello per un imprenditore espandere la propria azienda all’estero così da garantire alla stessa una solidità economica e aziendale di lungo periodo? Riflettici un secondo. Fino a pochi anni fa pensare di vendere all’estero era di esclusivo appannaggio delle grandi multinazionali. Oggi non è più così. Di certo il mercato domestico non potrà più garantire la sopravvivenza di un’azienda nel prossimo futuro. Motivo per il quale l’internazionalizzazione non può più essere vista come una scelta bensì come un obbligo per tutte le imprese, indipendentemente dal settore di riferimento o dalla propria dimensione. È vero, approcciare i mercati esteri non è qualcosa che può essere fatta dall’oggi al domani. Si tratta infatti di un processo di espansione pieno di insidie e difficoltà che molto spesso porta l’imprenditore italiano a desistere da tale opportunità prima ancora di iniziare. Se ti dicessi adesso che conquistare nuovi clienti sui mercati internazionali con metodi e strumenti innovativi è davvero possibile, ci crederesti? In questo libro, ti mostrerò le tecniche e gli strumenti innovativi che ti permetteranno di padroneggiare il processo di internazionalizzazione aziendale nel migliore dei modi attraverso il Digital Export Management. L’INTERNAZIONALIZZAZIONE PER L’AUMENTO DEL FATTURATO Come capire in quale fase si trova la propria azienda. Il modo più efficace per definire con chiarezza la propria macro-strategia di internazionalizzazione. Per quale motivo l’aumento di fatturato altro non è altro che una diretta conseguenza del processo di internazionalizzazione dell’impresa. I 3 PASSI PER UN BUON PROGETTO DI SVILUPPO EXPORT Per quale motivo anche per un progetto di export la pianificazione gioca un ruolo fondamentale. Come individuare i mercati target più appetibili attraverso precise strategie di analisi. Per quale motivo i competitor sono una fonte strategica di informazioni. METODO E STRUMENTI GIUSTI PER UN EXPORT DI SUCCESSO Per quale motivo la comunicazione è alla base della vendita soprattutto sui mercati internazionali. Come usare efficacemente strumenti dedicati per la vendita come le banche dati specializzate e quelle intelligenti. Come organizzare il processo di vendita anche mediante l’utilizzo di strumenti specializzati come il CRM. L’APPROCCIO OPERATIVO ALL’INTERNAZIONALIZZAZIONE Quali sono i due aspetti da tenere particolarmente in considerazione nell’export. L’importanza di approfondire tutti gli strumenti di pagamento internazionale. Il modo più efficace per trovare nuovi clienti in maniera metodica ed efficace. DIGITAL EXPORT: LE NUOVE TECNOLOGIE PER LA TUA IMPRESA La Buyer Persona: cos’è, in cosa consiste e perché è fondamentale definirla per capire il proprio cliente ideale. Come creare un percorso commerciale che porti un contatto a diventare proprio cliente. Il segreto per sfruttare al massimo la potenza degli strumenti digitali applicati all’export. L'AUTORE Maurizio Di Cola, dopo aver conseguito la Laurea in Scienze Politiche ed Economiche ed il Master in Law and Economics (LL.M.) presso l’Università di Rotterdam, ha ottenuto il titolo di Dottore di Ricerca in Diritto ed Economia presso la LUISS Guido Carli. Ha ricoperto diverse posizioni in organizzazioni internazionali come la Commissione Europea ed in aziende private. Dopo aver ottenuto il titolo di Dottore Commercialista, da oltre dieci anni svolge l’attività di consulenza per l’internazionalizzazione delle PMI. Nel corso della sua attività di consulenza ha stretto numerose partnership con i principali attori nel settore dell’Internazionalizzazione come la Co.Mark Spa oppure la Camera di Commercio Internazionale (ICC) sede italiana.
International Marketing And Export Management
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Author : Gerald Albaum
language : en
Publisher: Pearson Higher Ed
Release Date : 2016-06-07
International Marketing And Export Management written by Gerald Albaum and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-07 with Business & Economics categories.
International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Export Manager
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Author : Luca Gatto
language : en
Publisher:
Release Date : 2024-04
Export Manager written by Luca Gatto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04 with categories.
In the current economic context, exporting offers small and medium-sized companies the only path to long-term growth and prosperity. Markets have become more complicated due to social and relational barriers and the intricacies associated with transaction and post-sales management. The Export Manager is a pivotal figure, enabling companies to initiate, advance, and manage the exportation of their goods and services.From this perspective, the book serves as a practical guide for the Export Manager profession. It covers all necessary activities, ranging from evaluating the company to monitoring the Export Business Plan. The authors provide an objective and pragmatic illustration of each activity, supported by cases and examples, covering technical skills and managerial skills alike. The digitalization process affecting every phase of this multifaceted profession is also taken into account.
International Marketing And Export Management
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Author : Gerald Albaum
language : en
Publisher:
Release Date : 2005
International Marketing And Export Management written by Gerald Albaum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Electronic books categories.
International Marketing And Export Management
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Author : Albaum
language : en
Publisher: Pearson Education India
Release Date : 2006-09
International Marketing And Export Management written by Albaum and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09 with categories.
Mastering Import And Export Management
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Author : Thomas Cook
language : en
Publisher: AMACOM
Release Date : 2017-08-17
Mastering Import And Export Management written by Thomas Cook and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-17 with Business & Economics categories.
Look beyond the borders and unlock your company’s potential from the East Coast to the West Coast, from the Deep South to the Great Lakes. According to the US Department of Commerce, more than $1.6 trillion in goods are exported annually to dozens of countries, while nearly $2.4 trillion are imported. What could your company’s share in that be? Filled with step-by-step instructions, cost-effective strategies, and ready-to-use forms, this book walks you through every key area of this lucrative expansion opportunity for your business, from handling logistics to building a global team to complying with post-9/11 security measures to clearly documenting shipments using Incoterms. In Mastering Import & Export Management, you will also find: Strategies for reducing risk and spend in global supply chains New documentation, operations, and procedures Trade compliance SOPs Guidance on managing transportation service providers E-commerce in international trade Completely updated, this all-encompassing, self-directed guide simplifies all the latest regulations and gathers together the best practices in the evolving field of import/export. You will have all the knowledge and tools required to overcome any challenge and expand their business into lucrative new frontiers.
Export And Import Management
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Author : Aseem Kumar
language : en
Publisher: Excel Books India
Release Date : 2005
Export And Import Management written by Aseem Kumar and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Export and Import Management is a well researched student friendly book that proposes to fill the gap between theory and practice for young managers aspiring for challenging positions in international business. The book is a pioneering effort in this area where only manuals or replicas of manuals have ruled for years. Written in essentially textbook fashion, the book presents interesting forays into the exciting world of export and import. The book is divided into 16 comprehensive chapters that take the reader through a sequential journey in export-import management. The students will be exposed to conceptual framework, procedural detail and practical aspects of international transactions. Interesting examples, cases and illustrations with reference to details make it full of life.Each chapter lists its objectives in the beginning and presents practical exercises at the end. The students will be able to relate their progress to the listed goals easily. Practical exercises will encourage them to go to the field as well as search the internet for more information.The unique feature of the book is a complimentary CD that contains all the relevant export-import forms for practical learning.The book has been planned keeping in view the needs of the students of MBA/PGDM/PGDBM/MIB and other international business courses at PG/UG level. It will also prove to be a good resource for faculty members.
Mastering Import And Export Management
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Author : Thomas Cook
language : en
Publisher: AMACOM
Release Date : 2012-03-21
Mastering Import And Export Management written by Thomas Cook and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-21 with Business & Economics categories.
With billions of dollars generated annually, importing and exporting is a potentially lucrative arena for growth—and a bewildering tangle of rules and regulations. Packed with hundreds of cost-effective strategies, ready-to-use forms, and valuable checklists, the second edition of Mastering Import & Export Management explains how to efficiently—and legally—navigate the complex world of international trade. From the big picture of pinpointing the best markets to the nitty-gritty of packing a container, this sweeping guide examines how to spot potential risks, apply quality control procedures, prepare documentation accurately, and more. This revised and updated edition addresses how best to handle recent crises like the earthquakes and tsunami in Japan, the economic downturn, or political instability in countries like Egypt, Tunisia, Bahrain, and Libya. It also covers every new compliance and security regulation, as well as evolving best practices, including: • C-TPAT guidelines • Incoterms • In-house compliance programs • Freight cost–reduction tips • Beefed-up TSA regulations • Improved technology options • President Obama’s new export initiatives. It’s an indispensable resource for today’s complex and changing global marketplace.
International Marketing And Export Management
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Author : Jesper Strandskov
language : en
Publisher:
Release Date : 1990
International Marketing And Export Management written by Jesper Strandskov and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Export marketing categories.