Digital Impact
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Digital Impact
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Author : Vipin Mayar
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-18
Digital Impact written by Vipin Mayar and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-18 with Business & Economics categories.
Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.
Delivering Impact With Digital Resources
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Author : Simon Tanner
language : en
Publisher: Facet Publishing
Release Date : 2020-01-13
Delivering Impact With Digital Resources written by Simon Tanner and has been published by Facet Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-13 with Language Arts & Disciplines categories.
This book provides practical guidance for delivering and sustaining value and impact from digital content. Our digital presence has the power to change lives and life opportunities. We must understand digital values to consider how organisational presence within digital cultures can create change. Impact assessment is the tool to foster understanding of how strategic decisions about digital resources may be fostering change within our communities. Delivering Impact with Digital Resources focuses on introducing both a mechanism and a way to thinking about strategies and evidence of benefits that extend to impact. Such that, the existence of a digital resource shows measurable outcomes that demonstrate a change in the life or life opportunities of the community. The book proposes an updated Balanced Value Impact Model (BVIM) to enable each memory organization to convincingly argue they are an efficient and effective operation, working in innovative modes with digital resources for the positive social and economic benefit of their communities. Coverage includes: · a guide to using the Balanced Value Impact Model and a wide range of data gathering and evidence based methods · exploration of strategy in the context of digital ecosystems, an attention economy and cultural economics · working with communities and stakeholders to deliver on promises implicit in digital resources/activities · major case studies about Europeana, the Wellcome Trust and the National Gallery of Denmark, amongst others · an exploration of the difference between the attitudes expressed by groups within digital cultures versus the actual behaviours they exhibit using impact exemplars from many sectors and geographies to show how they are explored and applied. Readership: This book will be especially useful for those managing digital presences in libraries, archives, galleries and museums including MA and PhD students studying subjects such as librarianship, information science, museums studies, archival studies, publishing, cultural studies and media studies. Companion website https://www.bvimodel.org/ featuring additional content, BVI model implementations, adaptions and templates and much more.
Impact And Role Of Digital Technologies In Adolescent Lives
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Author : Malik, Shaveta
language : en
Publisher: IGI Global
Release Date : 2021-11-26
Impact And Role Of Digital Technologies In Adolescent Lives written by Malik, Shaveta and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-26 with Technology & Engineering categories.
Digital technology covers digital information in every form. The world lives in an information age in which massive amounts of data are being produced to improve our daily lives. This intelligent digital network incorporates interconnected people, robots, gadgets, content, and services all determined by digital transformation. The role of digital technologies in children’s, adolescent’s, and young adult’s lives is significantly increasing across the world. New and emerging devices and services promise to make their lives easier as they create new ways of connecting, creating, and relaxing. They also promise to support learning at home and school by enabling ready access to information and new and exciting pathways for young people to follow their interests. Yet, alongside these conveniences come trade-offs with implications for privacy, safety, health, and well-being. Impact and Role of Digital Technologies in Adolescent Lives provides a deeper understanding of how digital technologies impact the lives of children, adolescents, and young adults; this includes the navigation of developmental tasks and the issues faced when utilizing these technologies. Covering topics such as adolescent stress, cyberbullying, intellectual disabilities, mental health, obesity, social media, and mindfulness practices, this text is essential for sociologists, psychologists, media analysts, technologists, academicians, researchers, students, non-government and government organizations, and professors.
The Economic Impact Of Digital Technologies
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Author : Paolo Guerrieri
language : en
Publisher: Edward Elgar Publishing
Release Date : 2011-01-01
The Economic Impact Of Digital Technologies written by Paolo Guerrieri and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Computers categories.
The Economic Impact of Digital Technologies offers a profoundly illuminating examination of ICT transformations in Europe and its critical role in greater social inequality. It presents scholars and policy makers with original and practical tools to benchmark and assess the ICT diffusion and inclusion process. The core message of book is that a coherent European strategy for embedding ICT technologies in society is long overdue. Social differences in ICT use persist and are in some cases widening, yet despite this fact there is a dearth of research on remedying digital inequalities. This is of particular importance given that relative levels of ICT use, investment and research can often explain variations in economic performance between industrialised countries. The purpose of this book is to fill the gap in the literature by presenting key evidence on the economic benefits (and costs) deriving from investment in an inclusive information society. The authors propose indicators and indexes of digital development and e-Inclusion (and its flip-side e-exclusion) to assess the relationship between inclusive ICT and wider economic and social performance in Europe. Presenting the methodology to monitor countries' performance and ICT use, together with original measures and policy suggestions, this book will be indispensable to policymakers, scholars and postgraduate students in a variety of areas including economic growth, innovation, industrial and organizational studies, information and technology, European studies, and public and social policy.
Introduction To Digital Transformation
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Author : Abbas Strømmen-Bakhtiar
language : en
Publisher: Informing Science Press
Release Date :
Introduction To Digital Transformation written by Abbas Strømmen-Bakhtiar and has been published by Informing Science Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book aims to inform the non-IT specialist about the technological revolution that is taking place and, specifically, how the digital component of it is affecting our lives. It is hoped that this information will fill possible information gaps in readers’ mental model, enabling them to make better-informed decisions. This book can also be used as a textbook in a stand-alone introductory course to the digital revolution and its effects on society. The course could be used in both bachelor and master degree programs in business management, healthcare management, sociology, or any other non-IT programs. Chapter 1. This chapter, although the longest, is a brief review of the interactions between technology, economy, and politics. The subject is a much neglected one, and I believe that understanding of these interactions is vital for understanding the underlying causes of some of our most important pressing issues. The chapter discusses the interactions between technologies, economy, and politics, examining the effect of technologies on economic development and political ideologies. Chapter 2. This chapter deals with technological revolutions in general and the digital revolution in particular. I shall discuss the components of the digital economy. These being: knowledge, digitisation, virtualisation, molecularization, integration/internetworking, disintermediation, convergence, innovation, sharing economy, immediacy, and discordant. In addition, we shall examine the disruptors that are changing the face of competition in the marketplace. Chapter 3. This chapter deals with digital transformation, i.e., the process of using digital technology in all areas of business, changing the way the businesses operate and deliver value to their customers. We shall examine models for dealing with digital transformation. Chapter 4. We shall examine one of the most important developments of the 21st century, namely the advancements in Artificial Intelligence (AI). We shall look at how the human brain works and what is intelligence. We shall look at the artificial neural networks, machine learning, and deep learning. We shall also look at the deployment of AI in various fields such as healthcare, finance, Natural Language Processing (NPL), news media, and warfare. Chapter 5. This chapter deals with one of the most controversial and yet promising developments in finance and distributed secure databases, namely cryptocurrencies and blockchains. This subject is divided into two parts — the first part deals with the cryptocurrencies, and their viability as currencies. One of the most popular cryptocurrencies, the Bitcoin, will be examined in depth. The second part is somewhat technical and deals with the inner workings of the blockchains. As with cryptocurrencies, many see a bright future for the blockchains, especially in the form of smart contracts. Many believe that blockchains will be of great value in areas such as finance, handling contracts, healthcare and more. Blockchain promises to bring disintermediation to many industries and thereby reduce costs. Chapter 6. Technological revolutions tend to disrupt the lives of many middle-aged and older workers. New technologies give birth to new industries, destroying the old industries in the process. New technologies often require special skills that the old industry workers do not possess. The laid-off workers of the old industries can seldom find jobs in new industries since the new industries often rely on new technologies and skills that the old-industry workers do not possess. These workers need training, something that the prospective employers do not provide. Also, the new technologies, including AI, are automating many tasks, reducing the need for human workers. This chapter discusses the issue of automation and its effect on employment. Additionally, the type of jobs that are in danger of automation is discussed as well. Chapter 7. While chapter six discussed the employment situation, chapter seven considers the type of education required by the new industries. Also, the weaknesses of the existing educational system are considered, and alternative systems are proposed. Chapter 8. History tells us that whenever there has been a technological revolution, it has been accompanied by a shift in power, both nationally and internationally. The global shift of power has seldom been a peaceful affair. It often has resulted in major wars and global reorientation. This chapter discusses the possibility of the global shift of power. Currently, there are not that many countries or entities that can be considered as contenders. Of the three, Russia, European Union, and China, only one, China, is considered to have any chance of wresting power from the United States. The technological, economic and military power of China is compared and contrasted with the United States’.
The Impact Of Digital Transformation And Fintech On The Finance Professional
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Author : Volker Liermann
language : en
Publisher: Springer Nature
Release Date : 2019-10-02
The Impact Of Digital Transformation And Fintech On The Finance Professional written by Volker Liermann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-02 with Business & Economics categories.
This book demystifies the developments and defines the buzzwords in the wide open space of digitalization and finance, exploring the space of FinTech through the lens of the financial services professional and what they need to know to stay ahead. With chapters focusing on the customer interface, payments, smart contracts, workforce automation, robotics, crypto currencies and beyond, this book aims to be the go-to guide for professionals in financial services and banking on how to better understand the digitalization of their industry. The book provides an outlook of the impact digitalization will have in the daily work of a CFO/CRO and a structural influence to the financial management (including risk management) department of a bank.
Modal Investigation Of Lightweight Aircraft Structures Using Digital Techniques
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Author : Robert W. Gordon
language : en
Publisher:
Release Date : 1977
Modal Investigation Of Lightweight Aircraft Structures Using Digital Techniques written by Robert W. Gordon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Airframes categories.
Digital impact response test techniques were used to measure the dynamic properties of lightweight aircraft structures to include natural frequencies, mode shapes and modal damping. Two different types of structures were tested, honey-comb and skin-stiffened panels. The digital impact response method used consisted of applying a transient force pulse to the structure, measuring the structure's response at various points, digitizing, calculating the transfer functions using fast Fourier transforms, and determining the dynamic properties from these data. A second method was used on these same structures for direct comparison purposes. This method was an analog technique using sine sweep tests and accelerometer mapping. The comparison indicated close agreement in the results. The use of the digital technique has resulted in a considerable savings in the manhours required to obtain the dynamic properties of the structures.
Digital Entrepreneurship
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Author : Mariusz Soltanifar
language : en
Publisher: Springer Nature
Release Date : 2020-11-13
Digital Entrepreneurship written by Mariusz Soltanifar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-13 with Business & Economics categories.
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
The Impacts Of Digital Transformation
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Author : Ömer AYDIN
language : tr
Publisher: Efe Akademi Yayınları
Release Date : 2020-08-01
The Impacts Of Digital Transformation written by Ömer AYDIN and has been published by Efe Akademi Yayınları this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-01 with Young Adult Fiction categories.
In this book, there are 9 chapters that cover the different aspects of Digital Transformation written by authors from different countries. I think the chapters will contribute to science and humanity. With this book, which we have created as a result of a detailed and meticulous study, academics, employees, students and anyone who is interested in digital transformation in the international arena will learn useful information about the changes and the impacts facing the world.
Digital Indonesia
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Author : Edwin Jurriens
language : en
Publisher: ISEAS-Yusof Ishak Institute
Release Date : 2017-05-09
Digital Indonesia written by Edwin Jurriens and has been published by ISEAS-Yusof Ishak Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-09 with Social Science categories.
span, SPAN { background-color:inherit; text-decoration:inherit; white-space:pre-wrap }This book places Indonesia at the forefront of the global debate about the impact of ‘disruptive’ digital technologies. Digital technology is fast becoming the core of life, work, culture and identity. Yet, while the number of Indonesians using the Internet has followed the upward global trend, some groups — the poor, the elderly, women, the less well-educated, people living in remote communities — are disadvantaged. This interdisciplinary collection of essays by leading researchers and scholars, as well as e-governance and e-commerce insiders, examines the impact of digitalisation on the media industry, governance, commerce, informal sector employment, education, cybercrime, terrorism, religion, artistic and cultural expression, and much more. It presents groundbreaking analysis of the impact of digitalisation in one of the world’s most diverse, geographically vast nations. In weighing arguments about the opportunities and challenges presented by digitalisation, it puts the very idea of a technological ‘revolution’ into critical perspective.