Digital Marketing And Consumer Engagement
DOWNLOAD
Download Digital Marketing And Consumer Engagement PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Digital Marketing And Consumer Engagement book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications
DOWNLOAD
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-01-05
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Digital Marketing And Consumer Engagement
DOWNLOAD
Author : Information Reso Management Association
language : en
Publisher:
Release Date : 2017-11-03
Digital Marketing And Consumer Engagement written by Information Reso Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-03 with Business & Economics categories.
Digital Marketing And Consumer Engagement
DOWNLOAD
Author : Information Reso Management Association
language : en
Publisher:
Release Date : 2017-11-03
Digital Marketing And Consumer Engagement written by Information Reso Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-03 with Business & Economics categories.
Digital Consumer Management
DOWNLOAD
Author : Emmanuel Mogaji
language : en
Publisher: Taylor & Francis
Release Date : 2023-10-31
Digital Consumer Management written by Emmanuel Mogaji and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-31 with Business & Economics categories.
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.
Driving Consumer Engagement In Social Media
DOWNLOAD
Author : Anna Bianchi
language : en
Publisher: Routledge
Release Date : 2020-12-10
Driving Consumer Engagement In Social Media written by Anna Bianchi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-10 with Business & Economics categories.
This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. It focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. It is written for scholars and researchers within the fields of marketing and communication.
Digital Marketing Strategies For Value Co Creation
DOWNLOAD
Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2022-03-21
Digital Marketing Strategies For Value Co Creation written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-21 with Business & Economics categories.
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek. This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation. Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.
Social Media Strategy
DOWNLOAD
Author : Julie Atherton
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-10-03
Social Media Strategy written by Julie Atherton and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-03 with Business & Economics categories.
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through: - Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies - Using appropriate technology including AI With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities
DOWNLOAD
Author : Kaufmann, Hans Ruediger
language : en
Publisher: IGI Global
Release Date : 2017-05-17
Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities written by Kaufmann, Hans Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-17 with Business & Economics categories.
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
Cultural Marketing And Metaverse For Consumer Engagement
DOWNLOAD
Author : Singh, Amandeep
language : en
Publisher: IGI Global
Release Date : 2023-04-07
Cultural Marketing And Metaverse For Consumer Engagement written by Singh, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-07 with Business & Economics categories.
People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.
Digital Trust
DOWNLOAD
Author : Barry Connolly
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-02-06
Digital Trust written by Barry Connolly and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-06 with Business & Economics categories.
A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.