Digital Marketing Decoded
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Digital Marketing Decoded
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Author : Jasmine Harper
language : en
Publisher: Independently Published
Release Date : 2024-03-04
Digital Marketing Decoded written by Jasmine Harper and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-04 with Business & Economics categories.
Unlock the Power of Digital Marketing Dive into the dynamic world of online branding with Digital Marketing Decoded: A Comprehensive Guide from Basics to Advanced Tactics. This pivotal book serves as your all-in-one manual to mastering the art of digital marketing. Whether you're a budding entrepreneur, a seasoned marketer seeking to update your skills, or a student eager to make a mark in the digital sphere, this book has everything you need. Starting with the core principles of digital marketing, you'll progress through various strategies that include both time-tested and cutting-edge techniques. Learn how to engage your audience, optimize your online presence, and analyze the competitive landscape. Each chapter is packed with practical insights and actionable tips, backed by the latest industry research. Enhance your digital marketing skills with a deep dive into social media marketing, content creation, SEO optimization, and much more. Discover how to harness the power of digital analytics to measure success and adapt your strategies in real-time. With a clear and engaging narrative, this book breaks down complex concepts into understandable segments, making it accessible to beginners and enriching for experts. Don't miss out on the opportunity to transform your digital marketing strategies. Embrace the lessons contained in Digital Marketing Decoded and start shaping the future of your brand's online identity. Secure your copy today and begin the journey to digital marketing mastery. Table of Contents 1. The Foundations of Digital Marketing - Understanding the Digital Landscape - The Importance of Branding Online - Setting Up for Success: Goals & Strategies 2. Content is King - Crafting Engaging Content - SEO Optimization for Your Content - Using Content to Drive Engagement 3. Mastering Social Media - Platforms Overview: Choosing Your Battlefield - Building a Loyal Community - Measuring Success in Social Media 4. Email Marketing Essentials - Building Your Email List - Creating Compelling Email Campaigns - Analyzing Email Marketing Metrics 5. PPC and Digital Advertising - Navigating Ad Platforms - Crafting Effective Ad Copies - Measuring ROI and Adjusting Strategies 6. Search Engine Optimization - Understanding SEO Basics - On-page SEO Techniques - Off-page SEO and Building Authority 7. Digital Analytics and Measurement - Introduction to Analytics - Using Data to Inform Strategy - Advanced Analytic Techniques 8. E-commerce Marketing - Leveraging Your Online Store - Creating Product Listings That Sell - Utilizing E-commerce Analytics 9. Influencer Marketing - The Role of Influencers in Digital Marketing - Finding and Partnering with the Right Influencers - Measuring the Impact of Influencer Campaigns 10. Video Marketing - Leveraging Video Content for Engagement - YouTube and Beyond: Platform-Specific Strategies - Video SEO: Making Your Content Discoverable 11. Mobile Marketing - Understanding Mobile Users - Creating Mobile-Friendly Content - Using Apps in Your Marketing Strategy 12. The Future of Digital Marketing - Emerging Trends to Watch - Integrating New Technologies into Your Strategy - Staying Ahead: Continuous Learning and Adaptation
Decoding Digital
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Author : Somdutta Singh
language : en
Publisher: Notion Press
Release Date : 2019-12-12
Decoding Digital written by Somdutta Singh and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-12 with Computers categories.
This book entails a detailed analysis of digital sciences, it’s impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is at once, comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision by leveraging comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how design, Facebook, PR and other aspects are interwoven and influence one another.
Digital Marketing 001 Dummies To Pros
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Author : Ramzi Lov
language : en
Publisher: Independently Published
Release Date : 2024-01-07
Digital Marketing 001 Dummies To Pros written by Ramzi Lov and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-07 with Business & Economics categories.
Digital Marketing Decoded Digital Marketing Decoded: Navigating the Modern Business Seas Embark on a transformative journey into the heart of digital marketing. Unveil the art and science of online promotion, demystify SEO, master social media alchemy, and interpret data for informed decisions. Perfect for entrepreneurs and marketers at every level, this book is your passport to success in the modern business landscape.
Decoding The Digital Jungle
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Author : Vikas Chawla, David Appasamy, Nandita Raman
language : en
Publisher: Notion Press
Release Date : 2021-04-07
Decoding The Digital Jungle written by Vikas Chawla, David Appasamy, Nandita Raman and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-07 with Business & Economics categories.
Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors? It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand’s online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.
Decoding Digital Unlocking Digital Barriers
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Author : Somdutta Singh
language : en
Publisher: Notion Press
Release Date : 2019-12-07
Decoding Digital Unlocking Digital Barriers written by Somdutta Singh and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-07 with Computers categories.
This book entails a detailed analysis of digital sciences, it's impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is at once, comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision by leveraging comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how design, Facebook, PR and other aspects are interwoven and influence one another.
Understanding Digital Marketing
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Author : Gilles Kröger
language : en
Publisher:
Release Date : 2021-07-29
Understanding Digital Marketing written by Gilles Kröger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.
Would you like a book that teaches you about the principles of digital marketing in a simple and practical way? Then I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That's why this book is suitable for the complete newbie as well as the advanced user. The following topics are covered in this book: -Business Model innovation -Summary of the social media landscape -Video marketing -Cross-media marketing -Performance marketing -Banner designs -Neuromarketing and conversion rate optimization -Search Enginge Management -Targeting -Crawling -Google Analytics / Digital Analytics -KPI -Marketing Law Another strength of this book is that each theoretical section is followed by a "best practice" section. Here the topic is taken up again on the basis of a fictitious company and it is explained how this can be implemented. The starting point is always the view of a customer service or customer support department. In this way, it can be quickly shown in which direction online marketing and digital transformation are leading. About the author: With a "Certificate of advanced studies" as "Digital Marketing Specialist" Gilles Kröger advises as a freelancer, various companies with the challenges of digitalization. Specializing in customer service and customer support, he optimizes processes and identifies opportunities to master the digital transformation.
Decoded
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Author : Phil Barden
language : en
Publisher: John Wiley & Sons
Release Date : 2022-09-26
Decoded written by Phil Barden and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-26 with Business & Economics categories.
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.
Obsessed
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Author : Marc Bresseel
language : en
Publisher: Die Keure Publishing
Release Date : 2019-12-02
Obsessed written by Marc Bresseel and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-02 with Business & Economics categories.
Being obsessed with positive change and ideas can propel us to extraordinary achievements and can be a fantastic positive driver of change. In the age of AI wired consumers with irrationally high demands, we need to be obsessed with creating smooth, differentiated, relevant, exciting customer experiences and frictionless customer services. Any of those interactions should be driven by customer data - the pulse of every customer’s unique heartbeat, and an organisation that has adopted new methodologies, processes, and technology platforms. In Obsessed, we demystify the complex world of data and sales and marketing technology. We answer questions like: How do you build a data culture and strategy? How can you be more intentional about the technology foundation you choose to improve your marketing and sales engine across the customer lifecycle. How do you create an obsession for the right metrics that focus on value? How do you infuse Artifical Intelligence capabilities into your organization? Can you see GDPR as an enabler? Finally, we need a cultural paradigm shift in dealing with marketing technology and applying it to marketing and sales scenarios. An obsession with long term thinking and customer relationships based on value rather than short term. And that’s when you truly start rebooting your revenue engine. ABOUT THE AUTHOR Marc Bresseel started his professional career at IBM and subsequently grew further while at Microsoft. He was fortunate to kick off the Microsoft online services MSN, Hotmail, and Messenger as one of the early internet pioneers in Belgium. He managed the sales and marketing activities for MSN and Microsoft online services in the EMEA markets and became Global CMO for Microsoft Advertising. After sixteen years at Microsoft, Marc managed the top 14 markets for IPG Mediabrands. In 2014 he became a founding partner of Duval Union, an organization that provides business & marketing consulting, and marketing & communication execution to brands.
Amazon Decoded
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Author : David Gaughran
language : en
Publisher: David Gaughran
Release Date : 2020-08-04
Amazon Decoded written by David Gaughran and has been published by David Gaughran this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-04 with Reference categories.
Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how. * Learn about Visibility Marketing and how understanding Amazon’s philosophy can boost your sales. * Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths. * Decode the ways Amazon recommends millions of books to readers every single day. * Understand the critical differences between the Best Seller list and the Popularity list. * Implement proven marketing plans, optimized for maximum Amazon visibility. Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.
Digital Marketing Strategy
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Author : Joanna Portillo
language : en
Publisher:
Release Date : 2021-08-27
Digital Marketing Strategy written by Joanna Portillo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-27 with Business & Economics categories.
The sole purpose of internet marketing is to continually attract the right visitors to your website, engage them and convert them from mere spectators to active, paying customers. Attracting visitors to your website without putting into strategies to convert them is a waste of resources because what matters at the end is the conversion part. Therefore, the goal of an internet marketer or online business owner is to minimise costs and maximise revenue. The following topics are covered in this book: - Business model innovation - Summary of the social media landscape - Video marketing - Cross-media marketing - Performance marketing - Banner designs - Neuromarketing and conversion rate optimization - Search enginge management - Marketing law This book aims to give you the tools to unravel marketing and teach you how to use marketing to create an unfair advantage for your business. Business challenges are solved with creativity or cash. Small businesses normally have a shortage of cash and an abundance of creativity. Spend your creativity first and save your cash for those things you cannot earn. In this book, you will learn how.