Digital Marketing Fundamentals
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Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Taylor & Francis
Release Date : 2021-07-05
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-05 with Business & Economics categories.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.
Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Routledge
Release Date : 2019-11-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Business & Economics categories.
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Digital Marketing Fundamentals
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Author : Ivan Bosnjak
language : en
Publisher: Ivan Bosnjak
Release Date :
Digital Marketing Fundamentals written by Ivan Bosnjak and has been published by Ivan Bosnjak this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In this fast-paced digital age, a strong online presence is essential for any business to thrive. But with so many platforms and strategies available, it can be overwhelming to know where to start. That's where Digital Marketing Foundations comes in. This comprehensive guide takes you through the fundamental principles of digital marketing, from building a website to creating a social media strategy. With step-by-step instructions and real-world examples, you'll learn how to: • Develop a brand identity that resonates with your target audience • Optimize your website for search engines to drive traffic • Craft compelling content that engages your customers • Utilize social media to build a loyal following • Measure your success and refine your strategy for maximum impact Whether you're a small business owner or a marketing professional, Digital Marketing Foundations will provide you with the knowledge and tools you need to build a successful online presence. Start building your digital marketing strategy today and watch your business grow!
Digital Marketing Fundamentals
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Author : Greg Jarboe
language : en
Publisher: John Wiley & Sons
Release Date : 2023-03-01
Digital Marketing Fundamentals written by Greg Jarboe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-01 with Business & Economics categories.
Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.
Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Taylor & Francis
Release Date : 2025-02-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-04 with Business & Economics categories.
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future. Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.
Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher:
Release Date : 2021
Digital Marketing Fundamentals written by Marjolein Visser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Digital Marketing Fundamentals Student Edition
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Author : Adam Wilkins
language : en
Publisher:
Release Date : 2016-02-19
Digital Marketing Fundamentals Student Edition written by Adam Wilkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-19 with categories.
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical terms
Fundamentals Of Digital Marketing 2e
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Author : Bhatia
language : en
Publisher: Pearson Education India
Release Date :
Fundamentals Of Digital Marketing 2e written by Bhatia and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing
Content Marketing Fundamentals
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Author : Anaam Tiwary
language : en
Publisher: Book Bazooka Publication
Release Date : 2023-09-23
Content Marketing Fundamentals written by Anaam Tiwary and has been published by Book Bazooka Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-23 with Business & Economics categories.
Content Marketing is an insightful and practical eBook designed to demystify the world of content marketing and empower businesses to optimize their strategies for brand growth and audience engagement. This comprehensive guide covers essential aspects of content marketing, from understanding its fundamentals to developing effective campaigns that resonate with target audiences. Key Highlights: 1. Foundations of Content Marketing: Delve into the core principles of content marketing, including defining your target audience, setting goals, and understanding the buyer's journey. 2. Crafting Compelling Content: Explore the art of creating captivating content that grabs attention, educates, and inspires action. Learn about various content types, storytelling techniques, and effective writing styles. 3. Content Strategy and Planning: Gain insights into creating a well-structured content strategy tailored to your brand's objectives. Understand the importance of editorial calendars, keyword research, and SEO strategies in driving organic traffic. 4. Distribution and Promotion Strategies: Discover the various channels and platforms to effectively distribute and promote your content, reaching a wider audience and maximizing engagement. 5. Measuring Success and Optimization: Learn how to measure the success of your content marketing efforts through key performance indicators (KPIs), analytics, and user feedback. Understand how to refine and optimize your strategy for improved results. 6. Building a Brand through Content Marketing: Explore the role of content marketing in shaping and enhancing your brand identity. Discover how to convey a consistent brand message that resonates with your target market. 7. Content Marketing Case Studies: Gain inspiration from real-world case studies showcasing successful content marketing campaigns across diverse industries. Understand the strategies and tactics that propelled these campaigns to success.
The Guide To Digital Marketing
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Author : Delia Richerds
language : en
Publisher: Independently Published
Release Date : 2021-08-19
The Guide To Digital Marketing written by Delia Richerds and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-19 with categories.
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. If you are interested in learning the fundamentals of each piece of digital marketing then this is the book for you. By the end of this book you'll know: - The digital marketing fundamentals that every "GURU" strategy are built off of that they won't share with you - The complete guild to the universal dating strategy that you can use no matter what kind of business you are. - The fundamentals of every piece of digital marketing. - How to use social media to drive sales. - Create a clear road map for your entire digital marketing strategy. - Teach you the fundamentals of successful websites and landing pages to actually convert.