Digital Marketing Journey
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A Digital Marketing Journey A Beginner S Guide To Digital Marketing
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Author : Mayowa Adenekan
language : en
Publisher: Mayowa Adenekan
Release Date : 2022-09-01
A Digital Marketing Journey A Beginner S Guide To Digital Marketing written by Mayowa Adenekan and has been published by Mayowa Adenekan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Antiques & Collectibles categories.
A Digital Marketing Journey is a professional and personal guide that illustrates first-hand the road map to building a career in Digital Marketing—analyzing the steps-by-step process in a real-life scenario through the story of growth and personal development. Since the beginning of digital marketing, guides to this new career path have been written in bourgeois digital marketing language. However, not many books have been written to show, tell, and motivate young digital marketing fans on what to do to build a career in the space. A.M Adebayo tells his story about his journey to stardom, tackling the reasons why the field is not relatable to enthusiasts even after training. Offering mentorship advice in his ten-chapter book, modeling current marketing practices to teach and show the true ingredients, making and molding enthusiasts into great digital gurus by preparing them for the journey ahead.
Digital Marketing Journey
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Author : Mayowa Adenekan
language : en
Publisher: Independently Published
Release Date : 2022-08-29
Digital Marketing Journey written by Mayowa Adenekan and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-29 with categories.
A Digital Marketing Journey is a professional and personal guide that illustrates first-hand the road map to building a career in Digital Marketing-analyzing the steps-by-step process in a real-life scenario through the story of growth and personal development. Since the beginning of digital marketing, guides to this new career path have been written in bourgeois digital marketing language. However, not many books have been written to show, tell, and motivate young digital marketing fans on what to do to build a career in the space. A.M Adebayo tells his story about his journey to stardom, tackling the reasons why the field is not relatable to enthusiasts even after training. Offering mentorship advice in his ten-chapter book, modeling current marketing practices to teach and show the true ingredients, making and molding enthusiasts into great digital gurus by preparing them for the journey ahead.
Customer Journey Mapping Understanding The Path To Purchase
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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2022-02-25
Customer Journey Mapping Understanding The Path To Purchase written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-25 with Business & Economics categories.
"Customer Journey Mapping: Understanding the Path to Purchase" is a comprehensive guide that delves into the process of mapping and analyzing the various stages a customer goes through before making a purchase. The book aims to help businesses gain invaluable insights into their customers' decision-making journey, from initial awareness to final purchase. By employing this technique, companies can identify key touchpoints, pain points, and opportunities for enhancing the overall customer experience. The book provides practical methodologies and tools to create effective customer journey maps, enabling businesses to align their strategies and offerings with customer needs. Ultimately, by grasping the intricacies of the customer's path to purchase, organizations can foster stronger customer relationships, boost customer satisfaction, and achieve greater success in the marketplace.
The 10 Second Customer Journey
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Author : Todd Unger
language : en
Publisher: Practical Inspiration Publishing
Release Date : 2024-06-10
The 10 Second Customer Journey written by Todd Unger and has been published by Practical Inspiration Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-10 with Business & Economics categories.
The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds. The enemy in today’s customer environment? FRICTION. And those who can minimize friction, guiding potential buyers rapidly through the ‘tornado funnel’ buying process, will win. But taming friction is no small feat. It takes the seamless integration of marketing, product, commerce and service into a cohesive, friction-free customer experience. And that’s something today’s siloed companies are still not set up to do, resulting in a bevy of new C-Suite leaders, including the Chief Experience Officer (CXO). The 10-second Customer Journey provides the playbook for growing and retaining customers in a landscape transformed by digital. Todd Unger, CXO of the American Medical Association, provides a step-by-step guide based on three decades of consumer marketing, advertising, digital product and digital marketing and commerce experience. He’ll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement.
Digital Marketing All In One For Dummies
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Author : Stephanie Diamond
language : en
Publisher: John Wiley & Sons
Release Date : 2023-01-12
Digital Marketing All In One For Dummies written by Stephanie Diamond and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-12 with Business & Economics categories.
Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
Journey Of A Digital Marketing Expert
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Author : FH Faruk
language : en
Publisher: BookRix
Release Date : 2023-04-05
Journey Of A Digital Marketing Expert written by FH Faruk and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-05 with Juvenile Nonfiction categories.
Journey of a Digital Marketing expert The Book Written by FH Faruk The book Journey of a Digital Marketing Expert is a valuable resource for anyone looking to enhance their knowledge and skills in digital marketing. This book covers a wide range of topics, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and more. The author, Rahul Saini, provides practical advice and strategies based on his own experiences as a digital marketing expert, which can help readers develop their own expertise in this field. Furthermore, the book offers insights into the latest trends and best practices in digital marketing, which can help readers stay ahead of the curve and maintain a competitive edge. Overall, the Journey of a Digital Marketing Expert is a must-read for anyone seeking to expand their knowledge and skills in digital marketing and take their career or business to the next level.
The Never Ending Digital Journey
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Author : Andres Angelani
language : en
Publisher: Roundtree Press
Release Date : 2016
The Never Ending Digital Journey written by Andres Angelani and has been published by Roundtree Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
The Never-Ending Digital Journey provides readers with the concepts and steps needed to create successful user experiences. The authors look ahead and explore digital scenarios of the future. They probe how technology is changing the way users interact with brands, and they address today's digital challenges with new ways of surprising consumers, integrating design and engineering. The authors leverage knowledge gleaned from working with renowned global companies to describe the recipe needed to build a Digital Journey. With a strong focus on Agile Pods, they dive into technolo- gies, processes, team building, motivation, and met- rics that enable businesses to construct and nurture the dynamic ecosystems necessary in this digital era to foster success. Over the last several years, customers, employees, and partners have become tech-savvy users whose expectations of "Give me more and deliver it faster" require manageable solutions. The desire to interact with digital ecosystems anywhere, anytime demands that today's businesses create personalized and frictionless experiences to create value for its end users. It's a recipe that must be followed exactly in order to remain relevant. When done correctly, enhancing consumer's daily lives with digital touch points goes far beyond creating a new website, a flashy app, or a "unified" omnichannel experience. The end goal is to construct memorable experiences in a never-ending cycle that increase the ability to retain, convert, and enrich the relationship between businesses and their users. Welcome toThe Never-Ending Digital Journey.
Introduction To Digital Marketing 101
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Author : Cecilia Figueroa
language : en
Publisher: BPB Publications
Release Date : 2019-09-17
Introduction To Digital Marketing 101 written by Cecilia Figueroa and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-17 with Business & Economics categories.
Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch
Salesforce Marketing Cloud For Dummies
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Author : Chester Bullock
language : en
Publisher: John Wiley & Sons
Release Date : 2017-10-30
Salesforce Marketing Cloud For Dummies written by Chester Bullock and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-30 with Business & Economics categories.
Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
The 10 Second Customer Journey
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Author : Todd Unger
language : en
Publisher:
Release Date : 2024-06-11
The 10 Second Customer Journey written by Todd Unger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-11 with categories.
By combining the power of customer experience and marketing, The 10-Second Customer Journey offers a roadmap to getting quickly from 'I see it' to 'I love it' in today's digital environment.