Digital Marketing Management The Road To Success
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Digital Marketing Management The Road To Success
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Author : Haris MACHLOUZARIDES
language : en
Publisher:
Release Date : 2017-02-24
Digital Marketing Management The Road To Success written by Haris MACHLOUZARIDES and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-24 with categories.
Marketing is a field of rapid change and global impact. Marketers need to constantly consider the fast changing environment around them and seek for new ways to manage customer relationships profitably. As competition is intensifying the tools and skills that are required in order to survive and prosper are becoming more complex and multifaceted. New technologies enable marketers to capitalize on market opportunities in distinctive ways towards creating customer value and remain competitive by accumulating business value.Innovative strategic marketing requires skillful and inventive marketing management that is based on knowledge and intuitiveness. The utter aim of strategic marketing is to create customer equity, at a profit. Businesses need to analyse their external and internal environments in order to develop the processes that will firstly enable them understand the expectations of their target markets and secondly satisfy those expectations by developing, promoting, and distributing the right products to the right markets.Businesses need to evolve to make sure they remain competitive by facilitating customer needs. Digital transformation enables the evolution of business models by deploying digital strategies and plans towards delivering customer and business value. The deployment of digital transformation will optimize business processes towards maximizing customer satisfaction and guiding the business to long term growth.Businesses need to establish ongoing relationships with their stakeholders aiming at satisfying their expectations at every point of contact. Content marketing strategy facilitates the development of the business processes required for engaging with stakeholders towards evolving business' brand(s) and successfully managing interactive communications with them. Since people today are constantly bombarded with information, businesses need to refine their marketing communications towards maximizing their potential impact. This can only be achieved by sharing content that people can relate to and find relevant to their needs. By closely monitoring target audiences' content consumption, businesses can evaluate peoples' behaviors and formulate content marketing plans that will maximize peoples' engagement. Engaging people will facilitate understanding of their needs, which as a result will enable marketers to optimize their content marketing strategies to facilitate their satisfaction at every stage of the buying process. The challenge for marketers is to successfully satisfy stakeholders' needs while managing the attainment of business objectives. This dualism can only be attained by closely managing content marketing processes towards optimizing content quality to deliver suitable, targeted, and purposeful content through the appropriate communication channels. Digital marketing communications have revolutionized the nature of marketing, shifting the control of brands' communications to the hands of the customers. Businesses focus is shifting towards understanding customer sentiment and developing relationships with customers to facilitate positive brand experiences. Marketers need to optimize marketing communications to facilitate customer engagement, aiming at maximizing customer equity. Businesses need to thoroughly plan their digital marketing communications so as to optimize their impact on business processes. For maximizing the positive impact of digital marketing communications on the business processes, businesses need to advance their understanding on the media landscape as it is evolving through the introduction of new digital marketing communication channels and appreciate the new role of customers in this model towards engaging into participative marketing processes. People today value innovation, and react positively to the thought of their favorite brands embracing mobile as well. Marketers need to mobilize their offerings to be present where customers are...
Big Data
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Author : Amandeep Singh
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-09-06
Big Data written by Amandeep Singh and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Digital Marketing Management Second Edition
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Author : Debra Zahay
language : en
Publisher:
Release Date : 2020-05-30
Digital Marketing Management Second Edition written by Debra Zahay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-30 with categories.
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology.
Application Of Digital Marketing For Life Success In Business
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Author : Abhishek Das
language : en
Publisher: BPB Publications
Release Date : 2018-06-02
Application Of Digital Marketing For Life Success In Business written by Abhishek Das and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-02 with Computers categories.
The book describes: Digital Marketing Applications concept and techniques. Value Chain of Digital Marketing Process and Operations. Why Digital Marketing is useful for each and every Business. Basis picture of what will a business miss out on if they don't market their products/services online. Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools. Financial payment methods to help determine annual budget for Digital Marketers. Determine a bid strategy based on your goals. Social Media Advertisement Platforms. What are some of the best ways to integrate email marketing with social media participation? Digital marketing and measurement model. How do you use Web Analytics effectively to make most out of it for your business? Future Evolution of Digital Marketing and Role of WordPress in it. Digital Marketing- A Great Tool for Market research. Copywrites- An Art or Science Copyright- A Globally Practiced Method to Prevent Plagiarism and Control Data Duplicity. How a Business Can Convert its Visitors into Qualified Business Leads Using CRM/AI. How an Entrepreneur setup an Online Store for Their Online Business (Including- Business Case-I & II).
Digital Ascendancy The Path To Mastery In Digital Marketing
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Author : Razu Rahman
language : en
Publisher: Ocleno
Release Date : 2024-05-31
Digital Ascendancy The Path To Mastery In Digital Marketing written by Razu Rahman and has been published by Ocleno this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-31 with Business & Economics categories.
Unlock the secrets to digital marketing mastery with 'Digital Ascendancy: The Path to Success in the Digital Age.' From unraveling the complexities of SEO to crafting captivating content and harnessing the power of social media, this comprehensive guide takes you on a journey through the multifaceted world of digital marketing. Learn how to navigate online advertising platforms, decipher data analytics, and cultivate continuous growth in your career. Whether you're a seasoned professional or just starting out, this book provides invaluable insights, strategies, and best practices to help you thrive in the ever-evolving digital landscape.
Marketing Management Essentials You Always Wanted To Know Second Edition
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Author : Callie Daum
language : en
Publisher: Vibrant Publishers
Release Date : 2020-07-04
Marketing Management Essentials You Always Wanted To Know Second Edition written by Callie Daum and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-04 with Business & Economics categories.
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Digital Marketing
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Author : Santino Spencer
language : en
Publisher: Marketing Management
Release Date : 2023-06-27
Digital Marketing written by Santino Spencer and has been published by Marketing Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with categories.
How do you come up with the right digital marketing strategy for your business? How to go about creating the right kind of content with digital storytelling? How does a business go from being virtually unknown into a household name? Digital Marketing is the guide you need! We will teach you how to establish your digital marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful digital marketing. The digital space has opened up a whole new world of possibilities and opportunities. However, this also means that the good old fashioned marketing strategies don't work anymore. You need strategies that are going to keep up with the demands of today's digital marketing landscape. Everything is faster, better, more efficient, more entertaining, more valuable, more customer-centric, and a lot more targeted. Digital Marketing provides you some pointers and tips for navigating a digital marketing strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of digital marketing. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory. YOU'LL LEARN: Why digital marketing is the way of the future? What is a digital story and why your business needs to be telling one? Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality. What are some of the most important KPIs that you should be tracking and monitoring for your campaigns? What is email marketing automation and why you should be using it right now (if you haven't already started)? How do you understand your audience and figure out what your messaging should be? How to set the right kind of budget for your business and ensure you're getting the most bang for your buck. And much more! To help you on this journey of achieving the goal of becoming a digital marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to be a successful strategic marketing plan. Let's get started!
Understanding Digital Marketing
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Author : Dishek J. Mankad
language : en
Publisher: BPB Publications
Release Date : 2019-09-18
Understanding Digital Marketing written by Dishek J. Mankad and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-18 with Business & Economics categories.
Basic guide to learn digital media platform DESCRIPTION The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. Ê Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer.Ê Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better. KEY FEATURES Learn the concept of marketing in the Digital Era Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium Know the Online Tools for Marketing, various Web tools for building consumer engagement Book explains steps to generate the lead for your business WHAT WILL YOU LEARN Basic concepts of Digital Marketing Website Planning & Creation, Search Engine Optimization(SEO) PPC Advertising With Google & Optimization Google Analytics WHO THIS BOOK IS FOR Digital Marketing is designed as a textbook for management students specialising in marketing. Table of Contents 1. Digital Marketing : An Overview 2. Website Planning & Creation 3. Search Engine Optimization(SEO) 4. PPC Advertising With Google & Optimization 5. Google Analytics 6. Social Media Marketing 7. E Ð Mail Marketing 8. Online Advertising 9. Lead Generation For Business 10. Mobile Web Marketing 11. Affiliate Marketing 12. Google Adsense & Blogging 13. Digital Marketing Ð The Web Analytics 14. Creating Digital Marketing Strategy 15. Marketing Money As Freelancer
Digital Marketing
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Author : Yoram (Jerry) Wind
language : en
Publisher: John Wiley & Sons
Release Date : 2002-02-28
Digital Marketing written by Yoram (Jerry) Wind and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-28 with Business & Economics categories.
"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.
Digital Marketing
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Author : Ira Kaufman
language : en
Publisher: Routledge
Release Date : 2014-10-17
Digital Marketing written by Ira Kaufman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-17 with Business & Economics categories.
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].