Digital Media And Innovation
DOWNLOAD
Download Digital Media And Innovation PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Digital Media And Innovation book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Digital Media And Innovation
DOWNLOAD
Author : Richard A. Gershon
language : en
Publisher: SAGE Publications
Release Date : 2016-02-11
Digital Media And Innovation written by Richard A. Gershon and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-11 with Language Arts & Disciplines categories.
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Media Innovation And Entrepreneurship
DOWNLOAD
Author : Michelle Ferrier
language : en
Publisher:
Release Date : 2017-10-24
Media Innovation And Entrepreneurship written by Michelle Ferrier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with categories.
Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.
Digital Innovation And Entrepreneurship
DOWNLOAD
Author : Dick Whittington
language : en
Publisher: Cambridge University Press
Release Date : 2018-07-12
Digital Innovation And Entrepreneurship written by Dick Whittington and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-12 with Business & Economics categories.
Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.
The Strategic Digital Media Entrepreneur
DOWNLOAD
Author : Penelope M. Abernathy
language : en
Publisher: John Wiley & Sons
Release Date : 2018-11-20
The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-20 with Social Science categories.
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Handbook Of Research On The Societal Impact Of Digital Media
DOWNLOAD
Author : Guzzetti, Barbara
language : en
Publisher: IGI Global
Release Date : 2015-08-27
Handbook Of Research On The Societal Impact Of Digital Media written by Guzzetti, Barbara and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27 with Computers categories.
The evolution of digital media has enhanced global perspectives in all facets of communication, greatly increasing the range, scope, and accessibility of shared information. Due to the tremendously broad-reaching influence of digital media, its impact on learning, behavior, and social interaction has become a widely discussed topic of study, synthesizing the research of academic scholars, community educators, and developers of civic programs. The Handbook of Research on the Societal Impact of Digital Media is an authoritative reference source for recent developments in the dynamic field of digital media. This timely publication provides an overview of technological developments in digital media and their myriad applications to literacy, education, and social settings. With its extensive coverage of issues related to digital media use, this handbook is an essential aid for students, instructors, school administrators, and education policymakers who hope to increase and optimize classroom incorporation of digital media. This innovative publication features current empirical studies and theoretical frameworks addressing a variety of topics including chapters on instant messaging, podcasts, video sharing, cell phone and tablet applications, e-discussion lists, e-zines, e-books, e-textiles, virtual worlds, social networking, cyberbullying, and the ethical issues associated with these new technologies.
Digital Media Revisited
DOWNLOAD
Author : Gunnar Liestøl
language : en
Publisher: MIT Press (MA)
Release Date : 2003
Digital Media Revisited written by Gunnar Liestøl and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
Drawing on the fields of semiotics, philosophy, aesthetics, ethics, media studies, sociology, and education, the author probes the meaning of digital technology for the society and culture. (Technology)
Innovators In Digital News
DOWNLOAD
Author : Lucy Küng
language : en
Publisher:
Release Date : 2019
Innovators In Digital News written by Lucy Küng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Digital media categories.
News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints the common organisational factors that help build their success.
Digital Media And Innovation
DOWNLOAD
Author : Timothy Atkinson
language : en
Publisher:
Release Date : 2021-12-07
Digital Media And Innovation written by Timothy Atkinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-07 with Social Science categories.
Any media that is encoded in machine-readable formats is known as digital media. It can be created, distributed, viewed, modified and preserved on digital electronic devices. Software, digital video, digital images, web pages and websites, video games as well as social media, digital audio, data and databases are some common examples of digital media. Digital communication refers to the transmission of information through methods in which data is encoded into a binary code and then transmitted to other devices, which decode the data into a format that can be understood by the receiver. This book aims to shed light on some of the unexplored aspects of digital media and communication. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.
Technology Innovation And Creativity In Digital Society
DOWNLOAD
Author : Daria Bylieva
language : en
Publisher:
Release Date : 2022
Technology Innovation And Creativity In Digital Society written by Daria Bylieva and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
This book requires an interdisciplinary understanding of creativity, ideal for the formation of a digital public culture. Educating students, young professionals and future engineers is to develop their capacity for creativity. Can creativity be learned? With this question, the relations of technology and art appear in a new light. Especially the notion of "progress" takes on a new meaning and must be distinguished from innovation. The discussion of particular educational approaches, the exploration of digital technologies and the presentation of best practice examples conclude the book. University teachers show how the teaching of creativity reinforces the teaching of other subjects, especially foreign languages.
Disruption And Digital Journalism
DOWNLOAD
Author : John V. Pavlik
language : en
Publisher: Routledge
Release Date : 2021-10-06
Disruption And Digital Journalism written by John V. Pavlik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-06 with Language Arts & Disciplines categories.
This book offers a timely insight into how the news media have adapted to the digital transformation of public communication infrastructure. Providing a conceptual roadmap to understanding the disruptive, innovative impact of digital networked journalism in the 21st century, the author critically examines how and to what extent news media around the world have engaged in digital adaptation. Making use of data from news media content production and distribution both off- and online, as well as user and financial data from the U.S. and internationally, the book traces how the news media embraced and reacted to key developments such as the invention of the World Wide Web in 1989 and the launch of Google in 1998, Facebook in 2004, and the Apple iPhone in 2009. The author also highlights innovative organizations that have sought to reimagine news media that are optimized for digital, online, and mobile media of the 21st century, demonstrating how these groups have been able to stay better engaged with the public. Disruption and Digital Journalism is recommended reading for all academics and scholars with an interest in media, digital journalism studies, and technological innovation.