Digital Product Management
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Digital Product Management
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Author : Sascha Hoffmann
language : en
Publisher: Springer Nature
Release Date : 2024-09-01
Digital Product Management written by Sascha Hoffmann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-01 with Business & Economics categories.
The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner). In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students. "The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de "The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." Cord Grünewald, CPO Kleinanzeigen From the content: Introduction to Digital Product Management · User-Centered Product Visions · Product Discovery · Validation of Product Ideas in the Market · Alignment – How to Achieve Good Coordination · Impact-Oriented Product Management with OKR · Product Delivery · Lateral Leadership in Product Management · Product Owner and Scrum Master · Understanding User Experience · Data Analytics · Growth – The Matter of Growth · Holistic Understanding of Product Management · The Agile Transformation of Hanseatic Bank
Digital Product Management Technology And Practice Interdisciplinary Perspectives
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Author : Strader, Troy J.
language : en
Publisher: IGI Global
Release Date : 2010-09-30
Digital Product Management Technology And Practice Interdisciplinary Perspectives written by Strader, Troy J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Technology & Engineering categories.
"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by publisher.
Digital Product Management
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Author : Kristofer Layon
language : en
Publisher: New Riders
Release Date : 2013-12-02
Digital Product Management written by Kristofer Layon and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-02 with Business & Economics categories.
Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies. App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful? That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.
Ready Reckoner For Digital Product Managers
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Author : Dilip Karthik J
language : en
Publisher: Dilip Karthik J
Release Date :
Ready Reckoner For Digital Product Managers written by Dilip Karthik J and has been published by Dilip Karthik J this book supported file pdf, txt, epub, kindle and other format this book has been release on with Design categories.
Having spent considerable time in Product Management, I decided to put together my experiences in a book. Though there are many internet sources available to learn product management. There are plenty of students, first generation graduates who would need a ready reckoner book to learn Product Management in a structured manner. Books are a perfect starting point for any individual. Yet today the cost of a good Product management book makes it inaccessible to students and other lower income groups. Hence, the cost of this book is intentionally kept frugal to match the affordability of the lower income groups. The intention of this book is to destruct the market by making Product Management skills accessible to all individuals. This book provideds an overview of the current knowledge landscape of Digital product management. It introduces software as a product in the contexts of commercial markets and end consumers. It provides an overview on of Digital product management practices and details the various elements of Digital product management based on the Value chain and SPMBOK.
Product Management In The Digital Era
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Author : Srinivas Pingali
language : en
Publisher: Taylor & Francis
Release Date : 2024-12-02
Product Management In The Digital Era written by Srinivas Pingali and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-02 with Business & Economics categories.
Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book: highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design; provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples; highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively. Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
Digital Product Management
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Author : Boon Kee Lee
language : en
Publisher: CRC Press
Release Date : 2025-04-25
Digital Product Management written by Boon Kee Lee and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-25 with Computers categories.
Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts. The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management. This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.
Digital Product Management In The Era Of Data Economy Artificial Intelligence And Ecosystems
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Author : Dimitri Petrik
language : en
Publisher: Springer Nature
Release Date : 2024-10-15
Digital Product Management In The Era Of Data Economy Artificial Intelligence And Ecosystems written by Dimitri Petrik and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Computers categories.
This book constitutes the proceedings of the First International Conference on Digital Product Management, ICDPM 2024, which took place in Gothenburg, Sweden, on June 12, 2024. This year’s theme was “Digital Product Management in the Era of Data Economy, Artificial Intelligence, and Ecosystems”. The 6 full papers and 1 short paper included in these proceedings were carefully reviewed and selected from 19 submissions. They deal with data-driven startups and the agility required in processes and strategies for data-centric business models that differ from traditional software business models.
Building Digital Products
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Author : Alex Mitchell
language : en
Publisher:
Release Date : 2016-01-19
Building Digital Products written by Alex Mitchell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-19 with categories.
Building Digital Products is designed for the new Product Owner who feels in way over their head, the experienced Product Owner looking to step up his or her game, and the expert product owner who understands that there is always more to learn. Building Digital Products maps the full development cycle from problem identification to selling your solution to understanding the right data to track. Additionally, the book includes supplemental sections on the top 100 tools for the Product Owner, an "Agile Urban Dictionary", and a case study on a real digital product build. Step out of your comfort zone and into the world of the Product Owner with Building Digital Products.
Making It Right
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Author : Rian Van der Merwe
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2014-07-24
Making It Right written by Rian Van der Merwe and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-24 with Computer software categories.
Product management is one of the most exhausting, exhilarating, stressful, and rewarding careers out there. It's not for the faint of heart. It's for people who want to move mountains. It swallows some whole, but others derive endless invigoration and passion from the pace and the impact and the glory and the huge potential for failure as well as success. There's no other job like it, and this is a book to help you make it your job. The role of a product manager goes by many different names - and if that's not reason enough to be confused, some companies define product manager completely differently from how it's understood elsewhere. We sometimes get stuck in our quest to define the damn thing, but in the case of product management, it's effort well spent, because it's quite the jungle out there.
My Product Management Toolkit
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Author : Marc Abraham
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-03-07
My Product Management Toolkit written by Marc Abraham and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-07 with categories.
Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work. -Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: Strategies for determining what customers want-even when they don't know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.