Digital Product Management Technology And Practice
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Digital Product Management Technology And Practice Interdisciplinary Perspectives
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Author : Strader, Troy J.
language : en
Publisher: IGI Global
Release Date : 2010-09-30
Digital Product Management Technology And Practice Interdisciplinary Perspectives written by Strader, Troy J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Technology & Engineering categories.
"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by publisher.
Product Management In The Digital Era
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Author : Srinivas Pingali
language : en
Publisher: Taylor & Francis
Release Date : 2024-12-02
Product Management In The Digital Era written by Srinivas Pingali and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-02 with Business & Economics categories.
Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book: highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design; provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples; highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively. Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
Product Management In Practice
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Author : Matt LeMay
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2017-11-08
Product Management In Practice written by Matt LeMay and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-08 with Business & Economics categories.
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad
Inspired
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Author : Marty Cagan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-11-17
Inspired written by Marty Cagan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-17 with Business & Economics categories.
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Digital Product Management
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Author : Sascha Hoffmann
language : en
Publisher: Springer Nature
Release Date : 2024-09-01
Digital Product Management written by Sascha Hoffmann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-01 with Business & Economics categories.
The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner). In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students. "The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de "The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." Cord Grünewald, CPO Kleinanzeigen From the content: Introduction to Digital Product Management · User-Centered Product Visions · Product Discovery · Validation of Product Ideas in the Market · Alignment – How to Achieve Good Coordination · Impact-Oriented Product Management with OKR · Product Delivery · Lateral Leadership in Product Management · Product Owner and Scrum Master · Understanding User Experience · Data Analytics · Growth – The Matter of Growth · Holistic Understanding of Product Management · The Agile Transformation of Hanseatic Bank
Digital And Marketing Asset Management
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Author : Theresa Regli
language : en
Publisher: Rosenfeld Media
Release Date : 2016-08-02
Digital And Marketing Asset Management written by Theresa Regli and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-02 with Computers categories.
The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
Digital Project Management Strategic Theory And Practice
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Author :
language : en
Publisher: BoD – Books on Demand
Release Date : 2025-03-19
Digital Project Management Strategic Theory And Practice written by and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-19 with Business & Economics categories.
In Digital Project Management – Strategic Theory and Practice, the authors emphasize the importance of maintaining rigor and depth while leveraging digital tools to address traditional challenges such as cost overruns and time constraints. This book is written for a wide-ranging audience with varying expertise in project management. Undergraduate and postgraduate students and practitioners in social sciences, science, technology, business, healthcare, and education will benefit from foundational and advanced concepts. Experienced project management researchers seeking to incorporate digital tools into their methodologies will find practical and theoretical insights. Additional audiences include industry practitioners in project management research, strategic consulting, and policy analysis, who can use the book to enhance the strategic application of digital project management in real-world scenarios. Non-traditional project managers are also addressed as individuals exploring project management practice in a digital age for creative, government-funded projects, NGOs, and advocacy projects. This book is a foundational resource for courses on digital project management methods, offering step-by-step guidance and real-world examples. It provides actionable insights into implementing digital tools in project management studies, from data collection to visualization. The book also highlights the role of strategic theory and practice in project management strategic decision-making across project planning, execution, monitoring and control management.
Emerging Technologies For Innovation Management In The Software Industry
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Author : Gupta, Varun
language : en
Publisher: IGI Global
Release Date : 2022-05-20
Emerging Technologies For Innovation Management In The Software Industry written by Gupta, Varun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-20 with Computers categories.
Innovation is the key to maintain competitive advantage. Innovation in products, processes, and business models help companies to provide economic value to their customers. Identifying the innovative ideas, implementing those ideas, and absorbing them in the market requires investing many resources that could incur large costs. Technology encourages companies to foster innovation to remain competitive in the marketplace. Emerging Technologies for Innovation Management in the Software Industry serves as a resource for technology absorption in companies supporting innovation. It highlights the role of technology to assist software companies—especially small start-ups—to innovate their products, processes, and business models. This book provides the necessary guidelines of which tools to use and under what situations. Covering topics such as risk management, prioritization approaches, and digitally-enabled innovation processes, this premier reference source is an ideal resource for entrepreneurs, software developers, software managers, business leaders, engineers, students and faculty of higher education, researchers, and academicians.
Driving Digital
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Author : Isaac Sacolick
language : en
Publisher: AMACOM
Release Date : 2017-08-24
Driving Digital written by Isaac Sacolick and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-24 with Business & Economics categories.
Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company’s digital transformation. In this thoroughly researched one-stop manual, learn how to: • Formulate a digital strategy • Transform business and IT practices • Align development and operations • Drive culture change • Bolster digital talent • Capture and track ROI • Develop innovative digital practices • Pilot emerging technologies • And more! Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success?
Advances In Production Management Systems Production Management Systems For Responsible Manufacturing Service And Logistics Futures
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Author : Erlend Alfnes
language : en
Publisher: Springer Nature
Release Date : 2023-09-13
Advances In Production Management Systems Production Management Systems For Responsible Manufacturing Service And Logistics Futures written by Erlend Alfnes and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-13 with Computers categories.
This 4-volume set, IFIP AICT 689-692, constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2023, held in Trondheim, Norway, during September 17–21, 2023. The 213 full papers presented in these volumes were carefully reviewed and selected from a total of 224 submissions. They were organized in topical sections as follows: Part I : Lean Management in the Industry 4.0 Era; Crossroads and Paradoxes in the Digital Lean Manufacturing World; Digital Transformation Approaches in Production Management; Managing Digitalization of Production Systems; Workforce Evolutionary Pathways in Smart Manufacturing Systems; Next Generation Human-Centered Manufacturing and Logistics Systems for the Operator 5.0; and SME 5.0: Exploring Pathways to the Next Level of Intelligent, Sustainable, and Human-Centered SMEs. Part II : Digitally Enabled and Sustainable Service and Operations Management in PSS Lifecycle; Exploring Digital Servitization in Manufacturing; Everything-as-a-Service (XaaS) Business Models in the Manufacturing Industry; Digital Twin Concepts in Production and Services; Experiential Learning in Engineering Education; Lean in Healthcare; Additive Manufacturing in Operations and Supply Chain Management; and Applications of Artificial Intelligence in Manufacturing. Part III : Towards Next-Generation Production and SCM in Yard and Construction Industries; Transforming Engineer-to-Order Projects, Supply Chains and Ecosystems; Modelling Supply Chain and Production Systems; Advances in Dynamic Scheduling Technologies for Smart Manufacturing; and Smart Production Planning and Control. Part IV : Circular Manufacturing and Industrial Eco-Efficiency; Smart Manufacturing to Support Circular Economy; Product Information Management and Extended Producer Responsibility; Product and Asset Life Cycle Management for Sustainable and Resilient Manufacturing Systems; Sustainable Mass Customization in the Era of Industry 5.0; Food and Bio-Manufacturing; Battery Production Development and Management; Operations and SCM in Energy-Intensive Production for a Sustainable Future; and Resilience Management in Supply Chains.