Digital Strategies For Powerful

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Digital Strategies For Powerful Corporate Communications

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Author : Paul A Argenti
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-04-19

Digital Strategies For Powerful Corporate Communications written by Paul A Argenti and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-19 with Business & Economics categories.

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

The Power Platform Playbook For Digital Transformation

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Author : Victor Dantas
language : en
Publisher: Packt Publishing Ltd
Release Date : 2025-04-04

The Power Platform Playbook For Digital Transformation written by Victor Dantas and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-04 with Computers categories.

Revolutionize your business operations with Microsoft Power Platform to automate workflows, drive innovation, and scale digital transformation in your organization with GenAI, AI agents, and intelligent automation Key Features Learn how to build scalable, low-code solutions with Power Apps, Power Automate, Power BI, and Copilot Studio Drive digital transformation through AI-powered automation and data-driven insights while ensuring security Boost efficiency by streamlining operations and automating workflows with intelligent tools Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionWritten by Victor Dantas, a five-time Microsoft MVP, and Chris Huntingford, MVP, Microsoft Certified Trainer, and FastTrack Recognized Solution Architect, this book distills the collective wisdom of two global thought leaders at the forefront of technological innovation. The Power Platform Playbook for Digital Transformation is your guide to strategizing, implementing, and scaling digital transformation using Power Apps, Power Automate, Power BI, Power Pages, and Copilot Studio. It equips you with tools to streamline operations, enhance decision-making, and scale automation without deep coding expertise. Unlike technical manuals that focus only on implementation, this book takes a holistic approach, combining strategy and execution. You’ll learn how to build enterprise-grade applications, automate repetitive tasks, and integrate Power Platform with Microsoft 365, Dynamics 365, and third-party services. Real-world case studies, best practices, and step-by-step guidance equip you to implement governance, security, and compliance while ensuring long-term success. Whether you’re a business leader driving transformation, an IT professional managing enterprise automation, or a business analyst optimizing processes, this book provides a clear roadmap to leveraging Power Platform for scalable, AI-enhanced digital innovation.What you will learn Design and deploy end-to-end business solutions using Power Platform's low-code capabilities Automate processes and eliminate inefficiencies with low-code/no-code automation Implement Power Platform governance, security, and compliance best practices for enterprise success Integrate Power Platform with Microsoft 365, Dynamics 365, and third-party applications Develop a strategy for digital transformation and change management with real-world use cases Leverage AI-powered tools to optimize business workflows and enhance user experience Who this book is for This book is for business leaders, IT professionals, and analysts looking to streamline operations, automate workflows, and drive digital transformation with Microsoft Power Platform. Ideal for decision-makers shaping automation strategies, IT teams managing adoption, and analysts optimizing processes, it requires basic knowledge of business processes, Power Apps, Power Automate, and Power BI. No coding experience is necessary, but familiarity with cloud services and enterprise systems is beneficial.

Local Success Unleashing Power Packed Strategies For Small Businesses In Your Neighborhood

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Author : Efren Bradshaw
language : en
Publisher: Nicholas Horne
Release Date :

Local Success Unleashing Power Packed Strategies For Small Businesses In Your Neighborhood written by Efren Bradshaw and has been published by Nicholas Horne this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

With a focus on identifying and tapping into the untapped potential of your neighborhood, this book offers a wealth of powerful techniques and proven tactics that can empower small business owners. It provides step-by-step instructions on how to effectively harness the unique strengths of your local market, enabling you to increase visibility, attract customers, and ultimately achieve unparalleled success. Whether you are just starting your entrepreneurial journey or have an established business, this book equips you with the knowledge and tools necessary to supercharge your local business in today's highly competitive landscape. Get ready to unlock the secrets of achieving unbeatable local success!.

The Business Growth Trilogy Digital Strategies Psychology Of Consumer Behaviour Festive Marketing

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Author : Lory Pattanaik
language : en
Publisher: Academic Guru Publishing House
Release Date : 2024-10-15

The Business Growth Trilogy Digital Strategies Psychology Of Consumer Behaviour Festive Marketing written by Lory Pattanaik and has been published by Academic Guru Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Study Aids categories.

This book is your roadmap to thriving in the digital age, no matter the size of your business—SME, Enterprise, or Big Business. Divided into three insightful parts, it begins by helping businesses harness the power of digital solutions, navigating the complexities of technology to achieve sustainable growth. Real-world case studies offer a deep dive into creating an adaptable, connected ecosystem across physical and virtual platforms. Next, discover the art of understanding consumer psychology and how to tailor your products to attract customers. Uncover why iconic brands like Coca-Cola succeed while others struggle, and learn the secrets of influential marketing. Finally, the book explores how to leverage festive seasons to boost your business. From managing inventory to creating personalized rewards, it offers practical strategies to maximize success. Whether you're a startup or an established enterprise, this guide will empower you to embrace digital transformation and stay competitive.

Platforms Power And Friction

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Author : Pawel Popiel
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-24

Platforms Power And Friction written by Pawel Popiel and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-24 with Social Science categories.

This edited book deconstructs the myth of frictionless digital platform expansion, revealing the persistent "platform frictions" that shape platform economies and politics. Through a series of case studies, it explores how, despite universal aspirations, big tech’s drive for global expansion and appeal is realized only through encounters with diverse local contexts. It is in these frictional encounters that the exact contours of platform power and dominance are negotiated. The collection examines how frictions arising in key domains like policy, platform design, gig labor, and platform market relations can both contest and reinforce platform power. From user pushback to platform policy changes to the challenges facing platform cooperatives, the case studies explore the nuanced realities of actually existing platformization, illustrating how local adaptations and resistances shape expanding digital platforms services, economies, cultures, and ideologies. This volume contributes an urgent and critical perspective to platform studies, foregrounding local power dynamics, values, and cultures that give the platform economy its actually existing forms. It is essential reading for anyone seeking a deeper understanding of the complexities and contingencies in the age of global platform dominance. It was originally published as a special issue of Information, Communication & Society.

Research Handbook On Digital Strategy

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Author : Carmelo Cennamo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-05-09

Research Handbook On Digital Strategy written by Carmelo Cennamo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.

Franchise 6 0 Digital Strategies For Growing Your Business In India

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Author : Dr. S. Md. Shakir Ali
language : en
Publisher: BFC Publications
Release Date : 2024-11-04

Franchise 6 0 Digital Strategies For Growing Your Business In India written by Dr. S. Md. Shakir Ali and has been published by BFC Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-04 with Business & Economics categories.

"Franchise 6.0: Digital Strategies for Growing Your Business in India" is a comprehensive guide designed for business owners, franchisees, anddigital marketers aiming to leverage the power of digital media to expand and scale their franchise operations in India and beyond. "Franchise 6.0" covers a broad spectrum of topics, starting with the foundational elements of digital franchising,including building a robust online presence and mastering social media. It explores how Indian and international brands have successfully navigated the digital landscape to expand their franchises, offering actionable case studies and real-world examples. The book also addresses crucial aspects such as leveraging e-commerce, utilizing data analytics, and overcoming common challenges in digital franchising. Each chapter provides valuable insights into practical strategies, tools, and best practices that are essential for anyone looking to excel in the digital realm of franchising. Whether you are a franchise owner seeking to optimize your digital marketing efforts or a business coach guiding others in their franchise journey, this book serves as a practical roadmap for achieving franchise growth and success.

Digital Dynamo Unleashing The Power Of Next Gen Marketing

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Author : Md Nazmul Hasan
language : en
Publisher: Ocleno
Release Date : 2023-11-14

Digital Dynamo Unleashing The Power Of Next Gen Marketing written by Md Nazmul Hasan and has been published by Ocleno this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.

Embark on a journey through the dynamic terrain of digital marketing with 'Digital Dynamo: Unleashing the Power of Next-Gen Marketing.' This comprehensive guide navigates the evolution of the internet, unveils the art of crafting an influential online presence, and delves into the transformative realm of data-driven decision-making. From the future landscape of AI and augmented reality to the nuances of e-commerce and ethical considerations, this book empowers marketers with the knowledge to thrive in an ever-changing digital landscape. Whether you're a novice or a seasoned professional, 'Digital Dynamo' is your passport to mastering the intricacies of modern marketing.

Between Power And Irrelevance

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Author : George E. Mitchell
language : en
Publisher: Oxford University Press
Release Date : 2020-05-28

Between Power And Irrelevance written by George E. Mitchell and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-28 with Business & Economics categories.

Geopolitical shifts, increasing demands for accountability, and growing competition have been driving the need for change within transnational nongovernmental organizations (TNGOs). As the world has changed and TNGOs' ambitions have expanded, the roles of TNGOs have shifted and their work has become more complex. To remain effective, legitimate, and relevant in the future necessitates organizational changes, but many TNGOs have been slow to adapt. As a result, the sector's rhetoric of sustainable impact and social transformation has far outpaced the reality of TNGOs' more limited abilities to deliver on their promises. Between Power and Irrelevance openly explores why this gap between rhetoric and reality exists and what TNGOs can do individually and collectively to close it. George E. Mitchell, Hans Peter Schmitz, and Tosca Bruno-van Vijfeijken argue that TNGOs need to change the fundamental conditions under which they operate by bringing their own "forms and norms" into better alignment with their ambitions and strategies. This book offers accessible, future-oriented analyses and lessons-learned to assist practitioners and other stakeholders in formulating and implementing organizational changes. Drawing upon a variety of perspectives, including hundreds of interviews with TNGO leaders, firsthand involvement in major organizational change processes in leading TNGOs, and numerous workshops, training institutes, consultancies, and research projects, the book examines how to adapt TNGOs for the future.

Fusion Strategy

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Author : Vijay Govindarajan
language : en
Publisher: Harvard Business Press
Release Date : 2024-03-12

Fusion Strategy written by Vijay Govindarajan and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-12 with Business & Economics categories.

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them. Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing—fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide. Fusion Strategy is the way forward.