Digital Transformation For Greater Customer Benefit And Efficiency
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Digital Transformation For Greater Customer Benefit And Efficiency
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Author : Steffen Jäckle
language : en
Publisher: Springer Nature
Release Date : 2025-04-15
Digital Transformation For Greater Customer Benefit And Efficiency written by Steffen Jäckle and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-15 with Business & Economics categories.
Digital transformation is not an end in itself. The focus of this process must always be on enhancing customer benefits and improving the efficiency of service provision. Only in this way can digital transformation be meaningful and successful for companies. The authors of this book demonstrate how transformation excellence can be achieved using the i4X® framework: In four steps—Insight, Ignite, Innovate, and Implement—the systematic execution of digital transformation initiatives takes place. The i4X® framework has emerged from entrepreneurial practice and is scientifically grounded. Numerous examples and illustrations facilitate its application in companies, in line with the authors' motto: Just do it!
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Leading Digital
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Author : George Westerman
language : en
Publisher: Harvard Business Press
Release Date : 2014
Leading Digital written by George Westerman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
"In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow." -- From the Amazon
Digital Transformation For Fashion And Luxury Brands
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Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2024-04-16
Digital Transformation For Fashion And Luxury Brands written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Business & Economics categories.
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Chapters 2 and 16 are available open access under a Creative Commons Attribution 4.0 International License via Springer Link.
Accelerating Circular Economy Using Digital Transformation
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Author : Vijay Karna
language : en
Publisher: Notion Press
Release Date : 2023-12-06
Accelerating Circular Economy Using Digital Transformation written by Vijay Karna and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-06 with Education categories.
The book explores how digital transformation can accelerate the adoption of circular economy principles. It introduces the concept of the circular economy and its importance for sustainability. The role of digital technologies, such as IoT, big data, and blockchain, in supporting the circular economy is discussed. The book also covers circular design and product development facilitated by digital technologies, enabling easier recycling and disassembly. It explores the creation of circular supply chains and business models, such as product-as-a-service and circular leasing, that minimize waste and resource consumption while creating economic value. The book showcases the benefits of creating products that are easily disassembled and recycled, contributing to a closed-loop system. The practical insights, including case studies, provide readers with tangible examples of successful implementation. Case studies highlight successful implementation of circular economy strategies using digital technologies. The book emphasizes policy and regulatory frameworks supporting circular economy and digital transformation. This book aims to inspire business leaders, policymakers, and entrepreneurs interested in creating sustainable and circular business models. By exploring the intersection of digital transformation and the circular economy, it offers practical insights for accelerating the transition to a more sustainable future.
Managerial Issues In Digital Transformation Of Global Modern Corporations
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Author : Thangasamy Esakki
language : en
Publisher:
Release Date : 2021-06-25
Managerial Issues In Digital Transformation Of Global Modern Corporations written by Thangasamy Esakki and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
""This book explores the prospects and challenges of the digital transformation of modern business corporations during the process of transition from the outdated business endeavors to the updated ones"--Provided by publisher"--
Measuring The Digital Transformation A Roadmap For The Future
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-03-11
Measuring The Digital Transformation A Roadmap For The Future written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with categories.
Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives.
Digital Transformation
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Author :
language : en
Publisher: Therrid Publishers
Release Date : 2025-07-12
Digital Transformation written by and has been published by Therrid Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-12 with Business & Economics categories.
Technology isn’t the future of business—it’s the present. And if your organization isn’t evolving digitally, it’s already falling behind. DIGITAL TRANSFORMATION is your practical guide to bridging the gap between traditional operations and the intelligent, agile, tech-enabled business of tomorrow. Whether you're a startup founder, an operations leader, or a corporate executive, this book equips you with the strategic mindset and tactical tools to unlock smart growth through technology—without losing the human touch. This is not just about digitizing systems. It’s about creating a digitally mature, innovation-driven organization that’s faster, smarter, and more resilient. Inside, you’ll discover how to: Identify the right areas of your business to digitize and automate Integrate AI tools for decision-making, customer engagement, and operations Streamline workflows through intelligent systems and low-code platforms Build data-driven strategies that support agile, informed decision-making Empower teams to adopt digital tools without fear or resistance Balance human creativity with technological efficiency for long-term impact From choosing the right automation stack to reimagining your customer journey in a digital-first world, DIGITAL TRANSFORMATION will show you how to leverage technology not just for efficiency—but for innovation, scale, and competitive advantage. If you’re ready to future-proof your business and accelerate smart, scalable growth, this book will help you lead the way.
Emerging Technologies In Global Business Environment
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Author : Dr. Saroj Kumar
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2025-06-19
Emerging Technologies In Global Business Environment written by Dr. Saroj Kumar and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-19 with Antiques & Collectibles categories.
MBA, FOURTH SEMESTER According to the New Syllabus of ‘Dr. A.P.J. Abdul Kalam Technical University’ Lucknow
Business Digitalization
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Author : Pantea Foroudi
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Business Digitalization written by Pantea Foroudi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.