Digital Transformation Initiatives For Agile Marketing
DOWNLOAD
Download Digital Transformation Initiatives For Agile Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Digital Transformation Initiatives For Agile Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Digital Transformation Initiatives For Agile Marketing
DOWNLOAD
Author : Maravilhas, Sérgio
language : en
Publisher: IGI Global
Release Date : 2024-10-16
Digital Transformation Initiatives For Agile Marketing written by Maravilhas, Sérgio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-16 with Business & Economics categories.
In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.
Managerial Issues In Digital Transformation Of Global Modern Corporations
DOWNLOAD
Author : Esakki, Thangasamy
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Managerial Issues In Digital Transformation Of Global Modern Corporations written by Esakki, Thangasamy and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
Efficient management of managerial tasks by capable managers is essential in order to grow and remain competitive in today’s global business market. On the other hand, digital transformation enables organizations to better compete with their global counterparts. In the process of digital transformation, many firms find it difficult to acquire qualified leadership with adequate knowledge and competence to drive success. Without integrating the dual edges of managerial competence and digital evolution, it is next to impossible for a firm to both survive and grow. Managerial Issues in Digital Transformation of Global Modern Corporations is a critical scholarly publication that examines current challenges in the digital transformation of modern business corporations from a managerial and leadership perspective. Featuring a wide range of topics such as digital transformation, marketing, and global business, this book is ideal for corporate executives, managers, IT specialists, entrepreneurs, business administrators, industry practitioners, academicians, researchers, policymakers, and students from various relevant disciplines that include economics, information and technology, business administration, management science, and commerce.
Agile Marketing
DOWNLOAD
Author : Michelle Accardi-Petersen
language : en
Publisher: Apress
Release Date : 2012-01-26
Agile Marketing written by Michelle Accardi-Petersen and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
Advanced Methodologies And Technologies In Digital Marketing And Entrepreneurship
DOWNLOAD
Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2018-11-09
Advanced Methodologies And Technologies In Digital Marketing And Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-09 with Business & Economics categories.
As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Cyberlaw For Global E Business Finance Payments And Dispute Resolution
DOWNLOAD
Author : Kubota, Takashi
language : en
Publisher: IGI Global
Release Date : 2007-12-31
Cyberlaw For Global E Business Finance Payments And Dispute Resolution written by Kubota, Takashi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-31 with Computers categories.
Examines cyberlaw topics such as cybercrime and risk management, electronic trading systems of securities, digital currency regulation, jurisdiction and consumer protection in cross-border markets, and international bank transfers.
Challenges And Opportunities Of Corporate Governance Transformation In The Digital Era
DOWNLOAD
Author : Kuznetsov, Mikhail Yevgenievich
language : en
Publisher: IGI Global
Release Date : 2019-12-27
Challenges And Opportunities Of Corporate Governance Transformation In The Digital Era written by Kuznetsov, Mikhail Yevgenievich and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.
While corporate governance has been a successful concept throughout the centuries, it is in question whether this concept can remain sustainable in the digital era and during a time of technological and managerial disruption. Under the pressure of new economic, social, and ecologic challenges, it is vital to understand how this concept needs to transform. Challenges and Opportunities of Corporate Governance Transformation in the Digital Era is an essential reference source that discusses concepts, trends, and forecasts of corporate governance and examines its transformation under the pressure of new technologies and economic changes. Featuring research on topics such as corporate identity, e-commerce, and cost management, this book is ideally designed for corporate leaders, managers, executives, business professionals, consultants, professors, researchers, and students.
Inter Organizational Trust For Business To Business E Commerce
DOWNLOAD
Author : Pauline Ratnasingam
language : en
Publisher: IGI Global
Release Date : 2003-01-01
Inter Organizational Trust For Business To Business E Commerce written by Pauline Ratnasingam and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Business & Economics categories.
"Based on an in-depth research study, this book provides an avenue for managers and researchers to explore, examine, and describe interorganizational trust relationships in e-commerce participation. Identified are trust behaviors in business relationships as they relate to e-commerce. In comparing their own organization with those researched, managers can then examine their own and their trading partners' trust behaviors."
Interdisciplinary Approaches To Digital Transformation And Innovation
DOWNLOAD
Author : Luppicini, Rocci
language : en
Publisher: IGI Global
Release Date : 2019-12-27
Interdisciplinary Approaches To Digital Transformation And Innovation written by Luppicini, Rocci and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.
Business approaches in today’s society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology, making it challenging for professionals outside of the business world to understand these advancements. Interdisciplinary research on business technology is required to better comprehend its innovations. Interdisciplinary Approaches to Digital Transformation and Innovation provides emerging research exploring the complex interconnections of technological business practices within society. This book will explore the practical and theoretical aspects of e-business technology within the fields of engineering, health, and social sciences. Featuring coverage on a broad range of topics such as data monetization, mobile commerce, and digital marketing, this book is ideally designed for researchers, managers, students, engineers, computer scientists, economists, technology designers, information specialists, and administrators seeking current research on the application of e-business technologies within multiple fields.
Handbook Of Research On Management And Strategies For Digital Enterprise Transformation
DOWNLOAD
Author : Sandhu, Kamaljeet
language : en
Publisher: IGI Global
Release Date : 2021-04-02
Handbook Of Research On Management And Strategies For Digital Enterprise Transformation written by Sandhu, Kamaljeet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with Business & Economics categories.
From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.
Agile Marketing
DOWNLOAD
Author : Greg Kihlstrom
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2025-03-11
Agile Marketing written by Greg Kihlstrom and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-11 with Business & Economics categories.
In today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the full potential of AI. FEATURES • An overview of Agile Principles and how they apply to marketing • An in-depth review of Scrum: its elements, roles, and practices • How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach • How to work with other Agile and non-Agile teams in an enterprise environment • The importance of continuous improvement in Agile Marketing • How to focus on business value when implementing Agile Marketing