Digital Transformation Initiatives For Agile Marketing

DOWNLOAD

Download Digital Transformation Initiatives For Agile Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Digital Transformation Initiatives For Agile Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Digital Transformation Initiatives For Agile Marketing

DOWNLOAD
Author : Maravilhas, Sérgio
language : en
Publisher: IGI Global
Release Date : 2024-10-16

Digital Transformation Initiatives For Agile Marketing written by Maravilhas, Sérgio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-16 with Business & Economics categories.

In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.

Agile Marketing

DOWNLOAD
Author : Greg Kihlstrom
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2025-03-11

Agile Marketing written by Greg Kihlstrom and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-11 with Business & Economics categories.

In today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the full potential of AI. FEATURES • An overview of Agile Principles and how they apply to marketing • An in-depth review of Scrum: its elements, roles, and practices • How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach • How to work with other Agile and non-Agile teams in an enterprise environment • The importance of continuous improvement in Agile Marketing • How to focus on business value when implementing Agile Marketing

Brand Creation And Management In The Phygital Era

DOWNLOAD
Author : Djakeli, Kakhaber
language : en
Publisher: IGI Global
Release Date : 2025-05-29

Brand Creation And Management In The Phygital Era written by Djakeli, Kakhaber and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-29 with Business & Economics categories.

In the evolving digital era, the fusion of physical and digital brand experiences—known as phygitalization—has become essential for brand relevance and success. As consumers increasingly expect seamless, meaningful interactions across both online and offline spaces, brands must strategically balance digital innovation with emotional authenticity. Effective brand management today involves not only delivering quality and efficiency but also creating culturally resonant, personalized experiences that inspire loyalty and action. This shift transforms branding from a corporate asset into a cultural symbol, deeply embedded in the identity and values of the communities it serves. This ability to master this synergy defines a brand’s competitive edge in the 21st century. Brand Creation and Management in the Phygital Era discusses in depth how to create and manage brands in physical and digital environments, taking into consideration the complexities and opportunities of phygitalization. It offers practical strategies, research insights, and neuro-branding techniques to build emotionally resonant and culturally relevant brands in a hybrid world. Covering topics such as brand credibility, influencer marketing, and virtual reality (VR), this book is an excellent resource for entrepreneurs, marketers, managers, students, educators, business leaders, researchers, academicians, and more.

Exploring The Fusion Of Quantum Computing And Machine Learning

DOWNLOAD
Author : R.I., Minu
language : en
Publisher: IGI Global
Release Date : 2025-04-17

Exploring The Fusion Of Quantum Computing And Machine Learning written by R.I., Minu and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Computers categories.

The fusion of quantum computing and machine learning holds the potential to revolutionize how we solve complex problems. Quantum computing, with its ability to process vast amounts of data through the principles of quantum mechanics, could accelerate machine learning algorithms, enabling faster and more efficient pattern recognition, optimization, and decision-making. This convergence helps overcome limitations faced by classical computing in fields like artificial intelligence, drug discovery, cryptography, and more. As researchers continue to explore this fusion, the potential applications of quantum-enhanced machine learning increase, opening new possibilities for innovation and problem-solving across industries. Exploring the Fusion of Quantum Computing and Machine Learning explores the revolutionary fusion of quantum computing and machine learning. It examines practical applications, demonstrating how the integration of quantum computing and machine learning algorithms can reveal new solutions for complex problems, paving the way for advancements in various fields. This book covers topics such as neural networks, online marketing, and quantum systems, and is a useful resource for computer engineers, energy scientists, marketers, business owners, medical professionals, academicians, and researchers.

Integrating Artificial Intelligence Into The Energy Sector

DOWNLOAD
Author : Derbali, Abdelkader Mohamed Sghaier
language : en
Publisher: IGI Global
Release Date : 2025-04-08

Integrating Artificial Intelligence Into The Energy Sector written by Derbali, Abdelkader Mohamed Sghaier and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-08 with Business & Economics categories.

Artificial intelligence (AI) plays a crucial role in the energy sector, equipping machines with the capability to acquire knowledge and make decisions aimed at solving problems or enhancing outcomes to achieve specific objectives. The integration of AI in the energy domain holds promise in addressing climate change, reducing emissions resulting from technological advancements in industry, maintaining energy equilibrium, and mitigating environmental impacts. The integration of AI into the energy sector proves to be indispensable in furnishing industry and households with novel information services for overseeing energy infrastructure. This includes optimizing power generation, curbing consumption, and combating climate change, among other practices that underscore the potential role of AI. Integrating Artificial Intelligence Into the Energy Sector explores the applications of AI in energy sectors, and their usage in business, home, and organizational improvement. It examines solutions for sustainability, infrastructure development, and data management. This book covers topics such as data science, electric vehicles, and cloud computing, and is a useful resource for data scientists, engineers, business owners, climatologists, academicians, and researchers.

Machine Learning And Robotics In Urban Planning And Management

DOWNLOAD
Author : Ravesangar, Kamalesh
language : en
Publisher: IGI Global
Release Date : 2025-02-27

Machine Learning And Robotics In Urban Planning And Management written by Ravesangar, Kamalesh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-27 with Political Science categories.

The integration of advanced technologies has led to drastic changes in the field of urban planning and management. When using large amounts of data from numerous sources, machine learning models can mimic past scenarios which predict future events. Urban planners use these predictions when making infrastructure or administrative decisions geared towards a highly efficient and sustainable urban environment. Machine learning algorithms can reduce the wait times at intersections, stop-and-go traffic, and overall congestion by adjusting signal timings on a real-time basis according to live density of vehicles. Conventional bottlenecks are identified and possible route changes proposed to generate improved traffic flow across regions. Further research may continue encouraging urban planning and management innovation. Machine Learning and Robotics in Urban Planning and Management explores the integration of machine learning and robotics technology in urban and regional development. It examines solutions for traffic management, infrastructure improvements, and prediction models using intelligent technology. This book covers topics such as neural networks, smart cities, and transportation systems, and is a useful resource for urban developers, business owners, scientists, civil engineers, academicians, and researchers.

Current Trends And Best Practices Of Pedagogical Content Knowledge Pck

DOWNLOAD
Author : Taskin Bedizel, Nazli Ruya
language : en
Publisher: IGI Global
Release Date : 2025-02-06

Current Trends And Best Practices Of Pedagogical Content Knowledge Pck written by Taskin Bedizel, Nazli Ruya and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-06 with Education categories.

In the world of education, teachers face a critical challenge – the effective dissemination of knowledge to students. The intricacies of teaching go beyond mere content delivery; educators must possess a nuanced understanding of how to teach specific content to foster meaningful learning experiences. This challenge is encapsulated in the concept of Pedagogical Content Knowledge (PCK), a form of tacit knowledge that bridges the gap between subject matter expertise and effective instructional strategies. As education paradigms shift and technology reshapes the learning environment, there is a growing need for a comprehensive guide to navigate the terrain of PCK. Enter the Current Trends and Best Practices of Pedagogical Content Knowledge (PCK), a guide for educators and researchers grappling with the complexities of effective teaching. This meticulously curated handbook offers a solution by compiling diverse research articles that dissect the nature, historical foundations, and future trajectories of PCK. It not only acknowledges the importance of this tacit knowledge but also presents practical insights and methodologies for its development. From assessing challenges to leveraging technology and exploring cross-disciplinary applications, this handbook becomes an indispensable resource for those dedicated to enhancing teaching practices, advancing teacher education, and ultimately improving student learning outcomes through the cultivation of Pedagogical Content Knowledge.

Integrating Machine Learning Into Hpc Based Simulations And Analytics

DOWNLOAD
Author : Ben Youssef, Belgacem
language : en
Publisher: IGI Global
Release Date : 2024-12-13

Integrating Machine Learning Into Hpc Based Simulations And Analytics written by Ben Youssef, Belgacem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-13 with Computers categories.

Researchers are increasingly using machine learning (ML) models to analyze data and simulate complex systems and phenomena. Small-scale computing systems used for training, validation, and testing of these ML models are no longer sufficient for grand-challenge problems characterized by large volumes of data generated at a much higher rate than before, surpassing by far the computing capabilities currently available in many cyberinfrastructure platforms. By associating high-performance computing (HPC) with ML environments, scientists and engineers would be able to enhance not only the scalability but also the performance of their predictive ML models. The Handbook of Research on Integrating Machine Learning Into HPC-Based Simulations and Analytics presents recent research efforts in designing and using ML techniques on HPC systems and discusses some of the results achieved thus far by cutting-edge relevant contributions. Covering topics such as data analytics, deep learning, and networking, this major reference work is ideal for computer scientists, academicians, engineers, researchers, scholars, practitioners, librarians, instructors, and students.

Digital Transformation Management For Agile Organizations

DOWNLOAD
Author : Stefano Bresciani
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-06-10

Digital Transformation Management For Agile Organizations written by Stefano Bresciani and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with Computers categories.

Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding how current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds.

Modern Superhypersoft Computing Trends In Science And Technology

DOWNLOAD
Author : Smarandache, Florentin
language : en
Publisher: IGI Global
Release Date : 2024-12-13

Modern Superhypersoft Computing Trends In Science And Technology written by Smarandache, Florentin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-13 with Computers categories.

In today's data-rich environment, traditional decision-making methods often fail to address the complexities of real-world challenges, especially under conditions of uncertainty and ambiguity. Advanced computational frameworks like neutrosophic and plithogenic theories provide innovative solutions for more nuanced analysis and effective decision-making. These methodologies support better outcomes in areas like knowledge management, economics, and strategic planning by accommodating multiple criteria and incomplete information. By leveraging these sophisticated tools, decision-makers can enhance their ability to adapt to complex scenarios. This shift is crucial for advancing research and technology in a rapidly evolving landscape. Modern SuperHyperSoft Computing Trends in Science and Technology explores the use of advanced computational theories, such as neutrosophic, plithogenic, and SuperHyperSoft set theories, to enhance decision-making processes across various scientific and technological fields. It features contributions that apply these frameworks to complex problems. Covering topics such as artificial intelligence (AI), quality assessment, and wastewater treatment, this book is an excellent resource for students, faculty, researchers, engineers, decision-makers, and more.