Digital Type Design For Branding
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Digital Type Design For Branding
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Author : Stephen Boss
language : en
Publisher: CRC Press
Release Date : 2018-01-17
Digital Type Design For Branding written by Stephen Boss and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-17 with Computers categories.
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
Branded Interactions
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Author : Marco Spies
language : en
Publisher: National Geographic Books
Release Date : 2020-10-06
Branded Interactions written by Marco Spies and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-06 with Design categories.
An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
Made By James
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Author : James Martin
language : en
Publisher:
Release Date : 2022-01-25
Made By James written by James Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-25 with Design categories.
In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
Creating A Brand Identity A Guide For Designers
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Author : Catharine Slade-Brooking
language : en
Publisher: Hachette UK
Release Date : 2016-01-18
Creating A Brand Identity A Guide For Designers written by Catharine Slade-Brooking and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Design categories.
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Visual Identity Mastery Logo Design Essentials For Branding Success
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Author : Ava Brown
language : en
Publisher: Daniel O Brien
Release Date :
Visual Identity Mastery Logo Design Essentials For Branding Success written by Ava Brown and has been published by Daniel O Brien this book supported file pdf, txt, epub, kindle and other format this book has been release on with Art categories.
Unlock the secrets of successful branding with "Visual Identity Mastery: Logo Design Essentials for Branding Success." This comprehensive guide delves into the art and science of logo design and provides a holistic approach to creating powerful and memorable visual identities. Explore the fundamental principles of design, including color theory, typography trends, and digital design best practices. Learn the psychology behind color and typography and how to harness their power to convey your brand's message effectively. Master the art of logo design with step-by-step instructions, case studies, and inspiration from industry leaders. Discover the latest graphic design trends and technologies, and stay ahead of the curve with emerging practices. "Visual Identity Mastery" empowers designers, marketers, and business owners to develop visually stunning and strategically sound brand identities that captivate audiences and drive success. With practical advice, insightful case studies, and a comprehensive look at the industry, this book is an indispensable resource for anyone looking to master visual identity design.
Graphic Artists Guild Handbook 16th Edition
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Author : The Graphic Artists Guild
language : en
Publisher: MIT Press
Release Date : 2021-05-18
Graphic Artists Guild Handbook 16th Edition written by The Graphic Artists Guild and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Design categories.
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.
Build Your Own Brand
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Author : Robin Landa
language : en
Publisher: Simon and Schuster
Release Date : 2013-08-06
Build Your Own Brand written by Robin Landa and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-06 with Design categories.
What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!
Type 1
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Author : Nathan Gale
language : en
Publisher: Universe Publishing(NY)
Release Date : 2002
Type 1 written by Nathan Gale and has been published by Universe Publishing(NY) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Art categories.
CD-ROM contains: "eight copyright-free fonts (one to represent each section of the book) specially commissioned from selected typeface designers."
An A Z Of Type Designers
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Author : Neil Macmillan
language : en
Publisher: Laurence King Publishing
Release Date : 2006
An A Z Of Type Designers written by Neil Macmillan and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Design categories.
This illustrated A-Z features outstanding type designers from around the world, from Gutenberg to the present day. Arranged alphabetically by designer's name, the book contains over 260 biographical profiles. Entries are illustrated by key typefaces taken from a wide range of sources, including type specimens, original posters, private press editions and magazine covers, and also give a list of work and, where applicable, further reading references and a website address. An essential reference for typographers, graphic designers and students, the book also features a full index and eight short texts by leading typographers - Jonathan Barnbrook, Erik van Blokland, Clive Bruton, John Downer, John Hudson, Jean Francois Porchez, Erik Spiekermann and Jeremy Tankard - that cover a variety of different aspects of type design, including typeface revivals, font piracy, designing fonts for corporate identities and the role of nationality in type design.
The Elements Of Logo Design
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Author : Alex W. White
language : en
Publisher: Simon and Schuster
Release Date : 2017-09-05
The Elements Of Logo Design written by Alex W. White and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Design categories.
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.