Direct Digital Data Driven Marketing
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Direct Digital Data Driven Marketing
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Author : Lisa Spiller
language : en
Publisher: SAGE
Release Date : 2020-01-09
Direct Digital Data Driven Marketing written by Lisa Spiller and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
Direct Digital And Data Driven Marketing
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Author : Lisa D. Spiller
language : en
Publisher:
Release Date : 2018
Direct Digital And Data Driven Marketing written by Lisa D. Spiller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Direct marketing categories.
Digital. Mobile. Social media. The marketing world has been forever changed by these communication channels. They are the latest weapons in the arsenal of the tech-savvy organization. Through them, twenty-first century marketers can establish and nurture customer relationships, communicate with customers one to one, promote and build brands--the same objectives as the old corner grocer. The difference? These interactive mediums are lightning fast, allow for immediate customer response, and provide users with unprecedented tools to measure and analyze the effectiveness of their campaigns. Direct, Digital, and Data-Driven Marketing recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This fourth edition takes an insightful, in-depth look at contemporary marketing concepts, strategies, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Data Engineering For Data Driven Marketing
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Author : Balamurugan Baluswamy
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-03-10
Data Engineering For Data Driven Marketing written by Balamurugan Baluswamy and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-10 with Business & Economics categories.
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.
Data Driven Marketing
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Author :
language : en
Publisher:
Release Date : 2004
Data Driven Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Starbriefs 2001
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Author :
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Starbriefs 2001 written by and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Science categories.
This compilation probably looks like one of the craziest things a human being could spend his or her time on. Yet nobody would wonder at someone taking a short walk every day - after twenty five years that person would have covered a surprisingly long distance. This is exactly the story behind this list, which appeared first as a few pages within the directory StarGuides (or whatever name it had at that time) and as a distinct sister publication since 1990. The idea behind this dictionary is to offer astronomers and related space scientists practical assistance in decoding the numerous abbreviations, acronyms, contractions and symbols which they might encounter in all aspects of the vast range of their professional activities, including traveling. Perhaps it is a bit paradoxical, but if scientists quickly grasp the meaning of an acronym solely in their own specific discipline, they will probably encounter more difficulties when dealing with adjacent fields. It is for this purpose that this dictionary might be most often used. Scientists might also refer to this compilation in order to avoid identifying a project by an acronym which already has too many meanings or confused definitions.
Business Marketing
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Author :
language : en
Publisher:
Release Date : 1991
Business Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
Marketing
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Author :
language : en
Publisher:
Release Date : 2009
Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Acronyms Initialisms Abbreviations Dictionary
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Author :
language : en
Publisher: Gale Cengage
Release Date : 2001-05
Acronyms Initialisms Abbreviations Dictionary written by and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05 with Language Arts & Disciplines categories.
Each volume separately titled: v. 1, Acronyms, initialisms & abbreviations dictionary; v. 2, New acronyms, initialisms & abbreviations (formerly issued independently as New acronyms and initialisms); v. 3, Reverse acronyms, initialisms & abbreviations dictionary (formerly issued independently as Reverse acronyms and initialisms dictionary).
Acronyms Initialisms Abbreviations Dictionary
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Author : Ellen T. Crowley
language : en
Publisher:
Release Date : 1984
Acronyms Initialisms Abbreviations Dictionary written by Ellen T. Crowley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Reference categories.
Reverse Acronyms Initialisms Abbreviations Dictionary
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Author :
language : en
Publisher:
Release Date : 2009
Reverse Acronyms Initialisms Abbreviations Dictionary written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Abbreviations categories.