Direct Marketing In Ireland
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Direct Marketing In Ireland
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Author : Mary Lawlor
language : en
Publisher:
Release Date : 1998
Direct Marketing In Ireland written by Mary Lawlor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Database marketing categories.
Providing an overview of the tools and techniques required for successful direct marketing strategies in an Irish context, this text covers such topics as: customer acquisition and retention; market research; campaign management and budgeting; branding and pricing strategy; the Internet and selling technologies; customer care; and database management.
Marketing Communications
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Author : Patricia Medcalf
language : en
Publisher: Gill & MacMillan
Release Date : 2004
Marketing Communications written by Patricia Medcalf and has been published by Gill & MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Communication in marketing categories.
Provides students with a full understanding of integrated marketing communications.
Directory Of International Direct And E Marketing
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Author :
language : en
Publisher: Xgmb Publishing
Release Date : 2002
Directory Of International Direct And E Marketing written by and has been published by Xgmb Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising, Direct-mail categories.
* Unique reference source* Compiled with assistance from the industry's two leading international associations* Includes over 4,000 direct and e-marketing companies from over 50 countries* Includes country-by-country regulatory material* Sixth edition - right up-to-date informationA comprehensive annual directory that analyzes Direct Marketing strategies and trends, and that lists providers of DM services in over 50 countries. At its core is a country-by-country directory of marketing and e-marketing service providers. It also includes a series of overview articles on key topics affecting the development and delivery of direct and e-marketing around the world. In two parts, the first examines new opportunities in the field and includes statistics, new techniques, regulatory regimes, regional developments and the internationalization of sales. The second part is a country by country directory of providers that also contains profiles giving basic demographic and economic data, language and cultural considerations, legislation and consumer protection, information on postal services and local DMA addresses.
Direct Marketing In Practice
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Author : Matthew Housden
language : en
Publisher: Taylor & Francis
Release Date : 2012-04-27
Direct Marketing In Practice written by Matthew Housden and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Business & Economics categories.
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
The Handbook Of International Direct Marketing
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Author :
language : en
Publisher:
Release Date : 1999
The Handbook Of International Direct Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Although direct mail is the fastest growing marketing medium in the world, it is still largely organized on a national basis and remains confined by borders. To support and inform marketing professionals in the development of direct marketing into an international activity, the fourth edition of this title offers a comprehensive 'one-stop' guide to the direct mail potential of every major export market in the world. It provides authoritative, independent advice on how to formulate and execute effective campaigns, along with detailed information on markets, costs and data relevant to businesses based in any country.
Marketing Communications Ways And Possibilities Of Integrated Marketing
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Author : Derek McCloskey
language : en
Publisher: GRIN Verlag
Release Date : 2018-07-10
Marketing Communications Ways And Possibilities Of Integrated Marketing written by Derek McCloskey and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-10 with Business & Economics categories.
Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.2, Dublin Institute of Technology, language: English, abstract: Integrated approach to marketing has been around since the 1980’s, but as markets have developed and technologies have advanced so to have the breadth and depth of the communications. This report seeks to firstly to understand integrated marketing communications and the mix used in retailing. Secondly, the report breaks down marketing communications methods into two sections, traditional methods and digital methods and seeks to understand how retailers use the individual elements. Finally, the report will conclude that retailers need to be present in as many formats as possible and that the challenge for the future, is learning how to embrace new technologies to harness better communications with consumers.
Ireland Starting Business Incorporating In Ireland Guide Strategic Practical Information Regulations
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Author : IBP, Inc.
language : en
Publisher: Lulu.com
Release Date : 2018-02
Ireland Starting Business Incorporating In Ireland Guide Strategic Practical Information Regulations written by IBP, Inc. and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02 with Business & Economics categories.
2011 Updated Reprint. Updated Annually. Ireland Starting Business (Incorporating) in....Guide
Direct Marketing Management
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Author : Mary Lou Roberts
language : en
Publisher: Prentice Hall International (UK)
Release Date : 1999
Direct Marketing Management written by Mary Lou Roberts and has been published by Prentice Hall International (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Direct Marketing Management
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Author : Mary Lou Roberts
language : en
Publisher: Prentice Hall International (UK)
Release Date : 1999
Direct Marketing Management written by Mary Lou Roberts and has been published by Prentice Hall International (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Direct marketing categories.
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management with a focus throughout on the best state-of-the-art practices and supporting research and theory.
Building And Maintaining A European Direct Marketing Database
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Author : Graham R. Rhind
language : en
Publisher: Gower Publishing Company, Limited
Release Date : 1994
Building And Maintaining A European Direct Marketing Database written by Graham R. Rhind and has been published by Gower Publishing Company, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Database management categories.
A guide to the building and maintenance of a database as well as a handbook to direct marketing information pertaining to 33 European countries. It takes readers through the stages of database management, and warns against common, but potentially expensive, pitfalls. It moves from general principles to the specifics of database management, including deduplication and merge-purge. The second part of the volume includes chapters on each European country and provides data ranging from language information and job title translations, through address structural systems and forms of salutation, to postal code systems and variants of town names. Annotation copyright by Book News, Inc., Portland, OR