Discourses Of Authenticity On Youtube
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Discourses Of Authenticity On Youtube
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Author : Giorgia Riboni
language : en
Publisher: LED Edizioni Universitarie
Release Date : 2020-08-25T00:00:00+02:00
Discourses Of Authenticity On Youtube written by Giorgia Riboni and has been published by LED Edizioni Universitarie this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-25T00:00:00+02:00 with Language Arts & Disciplines categories.
This book explores the discourse of authenticity on the popular social media platform YouTube. It investigates how popular users negotiate their identity and discursively portray themselves as authentic in their videos. In so doing, it adds to the development of new perspectives on social media communication and offers an outlook on issues concerning the complexities of contemporary identity practices. Starting from the premise that authenticity is a discursive construction, the study adopts a linguistics-based approach and relies on a hybrid methodological toolkit that draws on the analytical tools provided by Social Media Critical Discourse Studies (SM-CDS), a newly-introduced framework comprised of different but interconnected levels of description. The volume presents three case studies which investigate the discursive and rhetorical strategies used by well-known users in order to come across as authentic. Videos produced by popular content creators belonging to different communities of practice (scientists, stay-at-home mothers, and makeup artists) are explored. The analysis reveals that they share a common set of identity characteristics, a common core of authentic traits famous YouTubers conventionally display to discursively depict themselves as genuine and credible.
Social Media Entertainment
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Author : Stuart Cunningham
language : en
Publisher: NYU Press
Release Date : 2019-02-26
Social Media Entertainment written by Stuart Cunningham and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-26 with Business & Economics categories.
Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
The Discourse Of Youtube
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Author : Phil Benson
language : en
Publisher: Routledge
Release Date : 2016-10-26
The Discourse Of Youtube written by Phil Benson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-26 with Language Arts & Disciplines categories.
The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.
Digital Discourse
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Author : Crispin Thurlow
language : en
Publisher: Oxford University Press
Release Date : 2011-10-26
Digital Discourse written by Crispin Thurlow and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-26 with Language Arts & Disciplines categories.
Digital Discourse offers a distinctly sociolinguistic perspective on the nature of language in digital technologies. It starts by simply bringing new media sociolinguistics up to date, addressing current technologies like instant messaging, textmessaging, blogging, photo-sharing, mobile phones, gaming, social network sites, and video sharing. Chapters cover a range of communicative contexts (journalism, gaming, tourism, leisure, performance, public debate), communicators (professional and lay, young people and adults, intimates and groups), and languages (Irish, Hebrew, Chinese, Finnish, Japanese, German, Greek, Arabic, and French). The volume is organized around topics of primary interest to sociolinguists, including genre, style and stance. With commentaries from the two most internationally recognized scholars of new media discourse (Naomi Baron and Susan Herring) and essays by well-established scholars and new voices in sociolinguistics, the volume will be more current, more diverse, and more thematically unified than any other collection on the topic.
Social Media Discourse Dis Identifications And Diversities
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Author : Sirpa Leppanen
language : en
Publisher: Routledge
Release Date : 2016-12-08
Social Media Discourse Dis Identifications And Diversities written by Sirpa Leppanen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Language Arts & Disciplines categories.
This volume serves as an in-depth investigation of the diversity of means and practices that constitute (dis)identification and identity construction in social media. Given the increasing prevalence of social media in everyday life and the subsequent growing diversity in the types of participants and forms of participation, the book makes the case for a rigorous analysis of social media discourses and digital literacy practices to demonstrate the range of semiotic resources used in online communication that form the foundation of (dis)identification processes. Divided into two major sections, delineating between the (dis)identification of the self across various social categories and the (dis)identification of the self in relation to the "other", the book employs a discourse-ethnographic approach to highlight the value of this type of theoretical framework in providing nuanced descriptions of identity construction in social media and illuminating their larger, long-term societal and cultural implications. This volume is a key resource for researchers, and students in sociolinguistics, discourse studies, computer-mediated communication, and cultural studies.
Music As Multimodal Discourse
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Author : Lyndon C. S. Way
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-01-26
Music As Multimodal Discourse written by Lyndon C. S. Way and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-26 with Language Arts & Disciplines categories.
We communicate multimodally. Everyday communication involves not only words, but gestures, images, videos, sounds and of course, music. Music has traditionally been viewed as a separate object that we can isolate, discuss, perform and listen to. However, much of music's power lies in its use as multimodal communication. It is not just lyrics which lend songs their meaning, but images and musical sounds as well. The music industry, governments and artists have always relied on posters, films and album covers to enhance music's semiotic meaning. Music as Multimodal Discourse: Semiotics, Power and Protest considers musical sound as multimodal communication, examining the interacting meaning potential of sonic aspects such as rhythm, instrumentation, pitch, tonality, melody and their interrelationships with text, image and other modes, drawing upon, and extending the conceptual territory of social semiotics. In so doing, this book brings together research from scholars to explore questions around how we communicate through musical discourse, and in the discourses of music. Methods in this collection are drawn from Critical Discourse Analysis, Social Semiotics and Music Studies to expose both the function and semiotic potential of the various modes used in songs and other musical texts. These analyses reveal how each mode works in various contexts from around the world often articulating counter-hegemonic and subversive discourses of identity and belonging.
Discourses Of De Legitimization
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Author : Andrew S. Ross
language : en
Publisher: Routledge
Release Date : 2018-10-17
Discourses Of De Legitimization written by Andrew S. Ross and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-17 with Language Arts & Disciplines categories.
This volume provides a comprehensive analysis of the ways in which digital communication facilitate and inform discourses of legitimization and delegitimization in contemporary participatory cultures. The book draws on multiple theoretical traditions from critical discourse analysis to allow for a greater critical engagement of the ways in which values are either justified or criticized on social media platforms across a variety of social milieus, including the personal, political, religious, corporate, and commercial. The volume highlights data from across ten national contexts and a range of online platforms to demonstrate how these discursive practices manifest themselves differently across a range of settings. Taken together, the seventeen chapters in this book offer a more informed understanding of how these discursive spaces help us to interpret the manner in which digital communication can be used to legitimize or delegitimize, making this book an ideal resource for students and scholars in discourse analysis, sociolinguistics, new media, and media production.
Drill Rap Sex Work And The Digital Underground
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Author : Jabari M. Evans
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-10-15
Drill Rap Sex Work And The Digital Underground written by Jabari M. Evans and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Social Science categories.
In this book, Jabari Evans examines Chicago’s controversial Drill rap scene and the “always-on” nature of social media for these musicians, who are often tasked with maintaining constant connection across multiple platforms in order to both affirm their street authenticity locally and promote themselves to an imagined audience of global Hip-Hop fans. Drawing on empirical studies, ethnographic fieldwork, and prominent members of Chicago’s Hip-Hop scene, Evans explores the role of social media as an economic resource supporting artistic labor and the implications, both positive and negative, of relying on these platforms for success. Clout, a term heavily used by Drill rappers, refers to the way their influence on social media is measured according to numeric metrics including likes, views, re-posts, and followers. Ultimately, Evans argues that while Black youth of Drill effectively use Hip-Hop cultural norms to harness the power of clout and gain individual celebrity, this success comes with ambivalence over unwanted surveillance of their private lives and the need to rely on negative stereotypes as central to their identities.
Research Methods For Digital Discourse Analysis
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Author : Camilla Vásquez
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-02-24
Research Methods For Digital Discourse Analysis written by Camilla Vásquez and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-24 with Language Arts & Disciplines categories.
Introducing the key questions and challenges faced by the researcher of digital discourse, this book provides an overview of the different methodological dimensions associated with this type of research. Bringing together a team of experts, chapters guide students and novice researchers through how to conduct rigorous, accurate, and ethical research with data from a wide range of online platforms, including Facebook, Instagram, Twitter, YouTube, and online dating apps. Research Methods for Digital Discourse Analysis focuses on the key issues that any digital discourse analyst must consider, before tackling more specific topics and approaches, including how to work with multilingual or multimodal data. Emphasizing concrete, practical advice and illustrated with plentiful examples from research studies, each chapter introduces a new research dimension for consideration, briefly exploring how other discourse analysts have approached the topic before using an in-depth case study to highlight the main challenges and provide guidance on methodological decision-making. Supported by a range of pedagogical tools, including discussion questions and annotated further-reading lists, this book is an essential resource for students and any researcher new to analyzing digital discourse.
Spoken And Written Discourse In Online Interactions
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Author : Maria Grazia Sindoni
language : en
Publisher: Routledge
Release Date : 2014-04-24
Spoken And Written Discourse In Online Interactions written by Maria Grazia Sindoni and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Language Arts & Disciplines categories.
Winner of the AIA Book Prize for a research monograph in the field of English Language and Linguistics (2016) Common patterns of interactions are altered in the digital world and new patterns of communication have emerged, challenging previous notions of what communication actually is in the contemporary age. Online configurations of interaction, such as video chats, blogging, and social networking practices demand profound rethinking of the categories of linguistic analysis, given the blurring of traditional distinctions between oral and written discourse in digital texts. This volume reconsiders underlying linguistic and semiotic frameworks of analysis of spoken and written discourse in the light of the new paradigms of online communication, in keeping with a multimodal corpus linguistics theoretical framework. Typical modes of online interaction encompass speech, writing, gesture, movement, gaze, and social distance. This is nothing new, but here Sindoni asserts that all these modes are integrated in unprecedented ways, enacting new interactional patterns and new systems of interpretation among web users. These "non verbal" modes have been sidelined by mainstream linguistics, whereas accounting for the complexity of new genres and making sense of their educational impact is high on this volume’ s agenda. Sindoni analyzes other new phenomena, ranging from the intimate sphere (i.e. video chats, personal blogs or journals on social networking websites) to the public arena (i.e. global-scale transmission of information and knowledge in public blogs or media-sharing communities), shedding light on the rapidly changing global web scenario.