Distinktion Und Deutungsmacht
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Distinktion Und Deutungsmacht
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Author : Lars Rademacher
language : de
Publisher: Springer-Verlag
Release Date : 2012-12-06
Distinktion Und Deutungsmacht written by Lars Rademacher and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Language Arts & Disciplines categories.
Die Begriffe "Public Relations" oder "Kommunikationsmanagement" bezeichnen eine Sozialtechnik, die die Macht der Unterscheidung ausübt. Unter den Gesetzen der neuen Aufmerksamkeitsökonomie erwächst aus der Fähigkeit zur Unterscheidung und der Durchsetzung dieser Distinktionen Deutungsmacht. Dieser Band schaut hinter die Kulissen dieser Technik, die sich noch immer nicht eindeutig zuordnen lässt zwischen Kommunikations- und Wirtschaftswissenschaften. Deshalb bietet er alternative Herangehensweisen sowohl aus den Kommunikations- und Medienwissenschaften als auch aus der Betriebswirtschaftslehre.
Unternehmenskommunikation
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Author : Miriam Meckel
language : de
Publisher: Springer-Verlag
Release Date : 2008-08-28
Unternehmenskommunikation written by Miriam Meckel and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-28 with Business & Economics categories.
Auf der Basis interdisziplinärer Erkenntnisse wird ein einheitlicher Begriffsrahmen und ein Steuerungsmodell für das Kommunikationsmanagement entwickelt. Daran anschließend stellen führende Autoren des Gebietes wichtige Teilbereiche und Aufgabenstellungen der Unternehmenskommunikation vor. Ziel ist eine Zusammenführung wichtiger Positionen zum Thema Kommunikationsmanagement, die die Marketingsicht, die kommunikationswissenschaftliche PR-Sicht sowie neue Ansätze eines Stakeholder Managements einschließt. Die 2. Auflage wurde um einen neuen Beitrag zu Online-Kommunikation erweitert.
Theorien Der Public Relations
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Author : Ulrike Röttger
language : de
Publisher: Springer-Verlag
Release Date : 2009-08-11
Theorien Der Public Relations written by Ulrike Röttger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-11 with Political Science categories.
Was ist PR? Wer braucht PR? Welche Risiken und Nebenwirkungen hat PR? Neben einer kritischen Bilanz der aktuellen theoretischen Beiträge und der andauernden Kontroverse zwischen system- und handlungstheoretischen Ansätzen sollen zudem alternative theoretische Bezugsrahmen vorgestellt werden und neue Wege zu PR-Theorien aufgezeigt werden.
The Management Game Of Communication
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Author : Peggy Simcic Brønn
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-09-05
The Management Game Of Communication written by Peggy Simcic Brønn and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-05 with Business & Economics categories.
The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.
Finding A Solution To Leadership
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Author : Niels Brabandt
language : en
Publisher: BoD – Books on Demand
Release Date : 2019-10-17
Finding A Solution To Leadership written by Niels Brabandt and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-17 with Business & Economics categories.
Business and employee management are key subjects in business administration. For decades, actually for centuries, there has been a discussion about how effective leadership of people or employees can be realized. It has always been a major concern within market-based economic systems to learn how its products and services should be designed in order to generate consumer demand. That the discussion about business and employee management is more relevant than ever is linked to the fact that leadership situations are influenced by a variety of external factors. They include, in particular, political, cultural, social, demographic, economic, and technological developments. It is therefore required for business and employee management to be adapted to those external framework conditions on a permanent basis. In former times, the assumption in mainstream leadership research was that leadership success relied on specific personal characteristics. Later on, the prevailing view was that the decisive factors in employee management lied in specific leadership behavior or leadership styles. Today's research on leadership is dominated by situation-oriented approaches, providing for specific leadership concepts for specific organizational and employee-related structures. The present thesis is an attempt to bundle a variety of approaches to leadership with the aim of providing an overarching framework for concepts of a similar nature. Therefore, the leadership concept to be developed in what follows is to be characterized by the principles of holism and sustainability. The first step is to present the fundamentals of leadership and management in order to introduce key terms and concepts and provide an overview of the research on leadership. Chapter 3 deals with separately displaying the business and employee management approaches of various management pioneers, distinguishing between early and con-temporary pioneers. Each approach is presented in consideration of its key elements, its strengths and opportunities, as well as its weaknesses and limitations. The fourth chapter, finally, is devoted to developing a holistic and sustainable leader-ship concept.
Public Relations Metrics
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Author : Betteke van Ruler
language : en
Publisher: Routledge
Release Date : 2009-09-11
Public Relations Metrics written by Betteke van Ruler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-11 with Business & Economics categories.
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Theorien Der Kommunikations Und Medienwissenschaft
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Author : Carsten Winter
language : de
Publisher: Springer-Verlag
Release Date : 2008-05-09
Theorien Der Kommunikations Und Medienwissenschaft written by Carsten Winter and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-09 with Language Arts & Disciplines categories.
In den letzten Jahren hat sich die Auseinandersetzung mit theoretischen Ansätzen innerhalb der Kommunikations- und Medienwissenschaft erheblich intensiviert. Im Fokus steht dabei einerseits die Frage, was die grundlegenden theoretischen Ansätze der Kommunikations- und Medienwissenschaft sind. Andererseits geht es um eine Diskussion der originären Theorieentwicklungen der Kommunikations- und Medienwissenschaft in ihren unterschiedlichen Forschungsfeldern. Das Werk zielt darauf, einen Überblick über diese aktuelle Theoriediskussion zu geben und zukünftige Perspektiven aufzuzeigen.
The Handbook Of Public Sector Communication
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Author : Vilma Luoma-aho
language : en
Publisher: John Wiley & Sons
Release Date : 2020-02-07
The Handbook Of Public Sector Communication written by Vilma Luoma-aho and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-07 with Language Arts & Disciplines categories.
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
Public Relations Als Machtmanagement
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Author : Jan Lies
language : de
Publisher: Springer-Verlag
Release Date : 2012-08-10
Public Relations Als Machtmanagement written by Jan Lies and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-10 with Business & Economics categories.
Das Machtmanagement als Bestandteil der modernen Ökonomie ist ein Thema, das in den Wirtschaftswissenschaften bislang zu wenig diskutiert wird. Jan Lies nimmt sich der aktuellen wissenschaftlichen Debatten an und konzipiert eine evolutionsökonomische Theorie von PR als Instrument des Machtmanagements von Unternehmen. Der PR-Arbeit als Bestandteil der Unternehmenskommunikation ist eine besondere Funktion zuzuschreiben, da diese an Aufbau und Erhalt der Macht eines Unternehmens maßgeblichen Anteil hat und damit einen steten Beitrag zur Evolution von Organisationen leistet.
Strategisches Management Im Demografischen Wandel
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Author : Armin König
language : de
Publisher: BoD – Books on Demand
Release Date : 2020-01-02
Strategisches Management Im Demografischen Wandel written by Armin König and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-02 with Political Science categories.
Die Zukunft gehört denen, die mit neuen Ideen strategisch Zukunft gestalten - das gilt auch für Kommunen im demografischen Wandel. In turbulenten Zeiten ist strategisches Handeln unverzichtbar. Moderne Strategieentwicklung setzt in viel stärkerem Maße als in der Vergangenheit auf Innovation, Kommunikation, Partizipation, Geschichte, Kultur und Identität. Die wichtigsten Schritte: Erst die Motivation und Mobilisierung der Bürger durch Information, durch Teilhabe und Identifikation, dann die schwierigere Diskussion über Fokussierung, Profilierung, Indikationsstellung und spürbare Veränderungen bei den folgenden Entscheidungen, um Transformationen und Transitionen zu erleichtern.