Diverse Methods In Customer Relationship Marketing And Management
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Diverse Methods In Customer Relationship Marketing And Management
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Author : In Lee
language : en
Publisher: Business Science Reference
Release Date : 2018
Diverse Methods In Customer Relationship Marketing And Management written by In Lee and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.
"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"--
Diverse Methods In Customer Relationship Marketing And Management
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2018-05-25
Diverse Methods In Customer Relationship Marketing And Management written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-25 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Application Of Gaming In New Media Marketing
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Author : Mishra, Pratika
language : en
Publisher: IGI Global
Release Date : 2018-09-07
Application Of Gaming In New Media Marketing written by Mishra, Pratika and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-07 with Business & Economics categories.
The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.
The Palgrave Handbook Of Interactive Marketing
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Author : Cheng Lu Wang
language : en
Publisher: Springer Nature
Release Date : 2023-01-25
The Palgrave Handbook Of Interactive Marketing written by Cheng Lu Wang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-25 with Business & Economics categories.
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sectionscover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Evaluating The Gaps And Intersections Between Marketing Education And The Marketing Profession
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Author : Pinheiro, Margarida M.
language : en
Publisher: IGI Global
Release Date : 2018-11-23
Evaluating The Gaps And Intersections Between Marketing Education And The Marketing Profession written by Pinheiro, Margarida M. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-23 with Business & Economics categories.
Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.
Cases On Digital Strategies And Management Issues In Modern Organizations
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2021-11-19
Cases On Digital Strategies And Management Issues In Modern Organizations written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-19 with Business & Economics categories.
Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.
The Role Of Smart Technologies In Decision Making
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Author : Eleonora Pantano
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-20
The Role Of Smart Technologies In Decision Making written by Eleonora Pantano and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-20 with Business & Economics categories.
This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer — consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) — is emerging as a promising area for future marketing and retailing studies. The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon. The chapters in this book were originally published as a special issue of the Journal of Marketing Management.
Stakeholder Management And Social Responsibility
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Author : Ovidiu Nicolescu
language : en
Publisher: Routledge
Release Date : 2021-12-24
Stakeholder Management And Social Responsibility written by Ovidiu Nicolescu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-24 with Business & Economics categories.
The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy, and the COVID-19 crisis. The book, based on a holistic vision and contextual approach of business, contributes to the development of company management and stakeholder and social responsibility theories and practices, being structured in 12 chapters. The original company management vision, approaches, and tools are based on three pillars: a new "manager–relevant stakeholder" rather than "manager–subordinate" managerial paradigm; a new type of company social responsibility rather than corporate social responsibility; and a new concept of company-relevant stakeholder rather than that of salient stakeholders. The book contains two innovative managerial mechanisms: the managerial synapse and company-relevant stakeholders-based management system able to help companies and stakeholders face successfully the challenges of digital transformation and the COVID-19 crisis and to generate greater organization functionality and performance. The book will be of interest to company managers and management specialists, management academics, consultants and researchers, and MBA students interested in a style of management with social responsibility at the forefront.
Eurasian Business And Economics Perspectives
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Author : Mehmet Huseyin Bilgin
language : en
Publisher: Springer Nature
Release Date : 2021-08-29
Eurasian Business And Economics Perspectives written by Mehmet Huseyin Bilgin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-29 with Business & Economics categories.
This book presents selected papers from the 32nd Eurasia Business and Economics Society (EBES) Conference - Istanbul. Due to the COVID-19 restrictions, the conference presentation mode has been switched to “online/virtual presentation only”. The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only topics from HR, management, finance, marketing but also contributions on public economics, political economy and regional studies.
Romanian Management Theory And Practice
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Author : Ovidiu Nicolescu
language : en
Publisher: Springer Nature
Release Date : 2024-09-19
Romanian Management Theory And Practice written by Ovidiu Nicolescu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-19 with Business & Economics categories.
This open access book provides the current research on the features of Romanian management theory and practices. It explores Romania’s position in the global supply chain; Romanian firm’s contributions to the new global economy; and the processes and effect of internationalization and digitization on the Romanian economy. Romanian management practices, similar with other Eastern European nations, has a unique development. In the late 19th and early 20th century, they were an integral part of western management thinking. However, with the forced adoption of a communist political system and the nationalization of the Romanian economy, the managerial systems were recalibrated to replace profit maximizing objectives with social objectives yielding mixed results. Since the revolution of 1989 and the integration into NATO and the European Union, Romanian management systems are once again an integral part of the global economy. As the COVID-19 crisis revealed the limitations of globalization and the overreliance on Asian suppliers, Romania, along with the rest of Eastern Europe will continue to be integrated into the global economy and become a dependable alternative to Asian suppliers. This is an open access book.