Do You Want To Keep Your Customers Forever

DOWNLOAD

Download Do You Want To Keep Your Customers Forever PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Do You Want To Keep Your Customers Forever book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Do You Want To Keep Your Customers Forever

DOWNLOAD
Author : Joseph B. Pine
language : en
Publisher: Harvard Business Review Press
Release Date : 2010-03-01

Do You Want To Keep Your Customers Forever written by Joseph B. Pine and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-01 with Business & Economics categories.

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Managing Customer Relationships

DOWNLOAD
Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2004-04-28

Managing Customer Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-28 with Business & Economics categories.

In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to build profitable relationships with each customer and tomake managerial decisions every day designed to increase the valueof a company by making managerial decisions that will grow thevalue of the customer base. The goal is to build long-termrelationships with customers and generate increased customerloyalty and higher margins. In Managing Customer Relationships, DonPeppers and Martha Rogers, credited with founding thecustomer-relationship revolution in 1993 when they invented theterm "one-to-one marketing," provide the definitive overview ofwhat it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationshipmanagement, Managing Customer Relationships provides CEOs, CFOs,CIOs, CMOs, privacy officers , human resources managers, marketingexecutives, sales teams, distribution managers, professors, andstudents with a logical overview of the background, themethodology, and the particulars of managing customer relationshipsfor competitive advantage. Here, renowned customer relationshipmanagement pioneers Peppers and Rogers incorporate many of theprinciples of individualized customer relationships that they arebest known for, including a complete overview of the background andhistory of the subject, relationship theory, IDIC(Identify-Differentiate-Interact-Customize) methodology, metrics,data management, customer management, company organization, channelissues, and the store of the future. One of the first books designed to develop an understanding ofthe pedagogy of managing customer relationships, with an emphasison customer strategies and building customer value, ManagingCustomer Relationships features: Pioneering theories and principles of individualized customerrelationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler,Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them byvalue and need Tips for using the tools of interactivity and customization tobuild learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-basedinitiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’scustomer relationship leaders, and that provides fundamental toolsfor embarking on a career in managing customer relationships orhelping a company use customer value as the basis for executivedecisions The techniques in Managing Customer Relationships can help anycompany sharpen its competitive advantage.

Managing Customer Experience And Relationships

DOWNLOAD
Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2022-04-26

Managing Customer Experience And Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-26 with Business & Economics categories.

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Innovative Management And Business Practices In Asia

DOWNLOAD
Author : Ordoñez de Pablos, Patricia
language : en
Publisher: IGI Global
Release Date : 2019-12-27

Innovative Management And Business Practices In Asia written by Ordoñez de Pablos, Patricia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.

Businesses in the Asia-Pacific communities provide enormous opportunities for local entrepreneurs to develop and collectively collaborate with other economies. However, several challenges and success factors exist for effective business operations in the region. Innovative Management and Business Practices in Asia is a collection of innovative research that enhances understanding and collaboration in business, management, and technology in Asia for the present and in the future. While highlighting topics including corporate culture, international trade, and business administration, this book is ideally designed for managers, executives, CEOs, board members, corporate professionals, managing directors, deans, decision makers, professors, researchers, policymakers, industry practitioners, and students.

The Experience Economy Updated Edition

DOWNLOAD
Author : B. Joseph Pine II
language : en
Publisher: Harvard Business Press
Release Date : 2011-07-05

The Experience Economy Updated Edition written by B. Joseph Pine II and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-05 with Business & Economics categories.

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Customer Information Exchange Ethical Frameworks And Gender In The Arab Business World

DOWNLOAD
Author : Ali D. Al Shamali
language : en
Publisher: Emirates Center for Strategic Studies and Research
Release Date : 2002-06-20

Customer Information Exchange Ethical Frameworks And Gender In The Arab Business World written by Ali D. Al Shamali and has been published by Emirates Center for Strategic Studies and Research this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06-20 with Antiques & Collectibles categories.

Individuals use different ethical frameworks to evaluate customer information exchanges by companies in the Arab business world. This study examines gender-based differences in the use of ethical frameworks. The study found that the outcomes of a customer information exchange influenced women's ethical evaluations of the exchange, their inferences about the particular company and its customer relations, and their decisions to do business with the company in future. Men were less likely to be influenced by the outcomes of the customer information exchange. Women in general were more likely to have a care-based ethical framework, which takes into account the consequences of actions, and men were more likely to have a justice-based ethical framework, which is based upon particular principles. Arab female managers and non-managerial staff agreed that outcomes were relevant to decision-making regarding continued business with a company. However, Arab female managers, like their male peers, agreed that the outcome of a customer information exchange was irrelevant to two issues, namely the likelihood that a company would provide good service and the right of a company to sell customer information to marketing companies.

Encyclopedia Of Production And Manufacturing Management

DOWNLOAD
Author : Paul M. Swamidass
language : en
Publisher: Springer Nature
Release Date : 2006-09-21

Encyclopedia Of Production And Manufacturing Management written by Paul M. Swamidass and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-21 with Business & Economics categories.

The Encyclopedia of Production and Manufacturing Management is an encyclopedia that has been developed to serve this field as the fundamental reference work. Over the past twenty years, the field of production and operations management has grown more rapidly than ever and consequently its boundaries have been stretched in all directions. For example, in the last two decades, production and manufacturing management absorbed in rapid succession several new production management concepts: manufacturing strategy, focused factory, just-in-time manufacturing, concurrent engineering, total quality management, supply chain management, flexible manufacturing systems, lean production, and mass customization, to name a few. This explosive growth makes the need for this volume abundantly clear. The manufacturing industry thinks and acts more broadly than it did several decades ago. The most notable change has been the need for manufacturing managers to think in technological, strategic and competitive terms. This is a very favorable development, and it leads to manufacturing success. The entries in this encyclopedia include the most recent technical and strategic innovations in production and manufacturing management. The encyclopedia consists of articles of varying lengths. The longer articles on important concepts and practices range from five to fifteen pages. There are about 100 such articles written by nearly 100 authors from around the world. In addition, there are over 1000 shorter entries on concepts, practices and principles. The range of topics and depth of coverage is intended to suit both student and professional audiences. The shorter entries provide digests of unfamiliar and complicated subjects. Difficult subjects are made intelligible to the reader without oversimplification. The strategic and technological perspectives on various topics give this Encyclopedia its distinctiveness and uniqueness. The world of manufacturing today is increasingly competitive. It is apparent that manufacturers must respond to these competitive pressures with technical and strategic innovation. This encyclopedia has been developed to help researchers, students and those in the manufacturing industry to understand and implement these ongoing changes in the field.

Customer Relationship Management In Electronic Markets

DOWNLOAD
Author : Gopalkrishnan R Iyer
language : en
Publisher: Routledge
Release Date : 2014-02-04

Customer Relationship Management In Electronic Markets written by Gopalkrishnan R Iyer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Business & Economics categories.

Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize your company’s electronic marketing plans. It shows you how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer’s ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com. Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Specifically, you will gain information on the following: business-to-business (B2B) and business-to-customer (B2C) exchangessimilarities, differences, and how the Internet has changed these relationships the prospects of the Internet for marketing and customer relationshipspredictions, positive effects, and negative effects from its inception to today how to develop and maintain a loyal customer base via the Internet improving B2B exchanges and business buyer relationship management through seamless Internet integration how to create a Web site that satisfies loyal customers and draws in new customers Featuring several charts, tables, and graphs, this guide provides effective measures that you can institute to ensure your company’s longevity. Customer Relationship Management in Electronic Markets will help you create marketing strategies that will successfully meet the needs of your customers and enhance your business reputation.

Customer Relationship Management

DOWNLOAD
Author : Roger J. Baran
language : en
Publisher: Routledge
Release Date : 2016-12-08

Customer Relationship Management written by Roger J. Baran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.

Advertising

DOWNLOAD
Author : SHARMA, SANGEETA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2021-08-01

Advertising written by SHARMA, SANGEETA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-01 with Business & Economics categories.

Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication