Dodici Passi Per Ottenere Ci Che Vuoi Sfruttando Al Massimo La Tua Intelligenza
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Dodici Passi Per Ottenere Ci Che Vuoi Sfruttando Al Massimo La Tua Intelligenza
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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2014-06-13T00:00:00+02:00
Dodici Passi Per Ottenere Ci Che Vuoi Sfruttando Al Massimo La Tua Intelligenza written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13T00:00:00+02:00 with Business & Economics categories.
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Marketing 4 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-17
Marketing 4 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Business & Economics categories.
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
How To Have Creative Ideas
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Author : Edward de Bono
language : en
Publisher: Random House
Release Date : 2012-05-31
How To Have Creative Ideas written by Edward de Bono and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Games & Activities categories.
Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned. In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items. All the exercises are simple, practical and fun, and can be done by anyone.
To Open Minds
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Author : Howard E. Gardner
language : en
Publisher: Basic Books
Release Date : 1991-04-10
To Open Minds written by Howard E. Gardner and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-04-10 with Education categories.
In this unique attempt to address the dilemma in contemporary education, the noted cognitive scientist weaves the lessons garnered from three vantage points: his own traditional education as an American child, his years of research on creativity at Harvard, and what he saw in modern Chinese classrooms—into a program that draws on the best of both modes, traditional and progressive.
The Dawn Of Day
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Author : Friedrich Wilhelm Nietzsche
language : en
Publisher:
Release Date : 2020-04-28
The Dawn Of Day written by Friedrich Wilhelm Nietzsche and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-28 with categories.
When Nietzsche called his book The Dawn of Day, he was far from giving it a merely fanciful title to attract the attention of that large section of the public which judges books by their titles rather than by their contents. The Dawn of Day represents, figuratively, the dawn of Nietzsche's own philosophy. Hitherto he had been considerably influenced in his outlook, if not in his actual thoughts, by Schopenhauer, Wagner, and perhaps also Comte. Human, all-too-Human, belongs to a period of transition. After his rupture with Bayreuth, Nietzsche is, in both parts of that work, trying to stand on his own legs, and to regain his spiritual freedom; he is feeling his way to his own philosophy.The Dawn of Day, written in 1881 under the invigorating influence of a Genoese spring, is the dawn of this new Nietzsche. "With this book I open my campaign against morality," he himself said later in his autobiography, the Ecce Homo.
The 22 Immutable Laws Of Marketing
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Author : Al Ries
language : en
Publisher: Profile Books(GB)
Release Date : 1994
The 22 Immutable Laws Of Marketing written by Al Ries and has been published by Profile Books(GB) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Purple Cow
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2005-01-27
Purple Cow written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-27 with Business & Economics categories.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Physiologus
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Author :
language : en
Publisher:
Release Date : 1979
Physiologus written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Animals categories.
One of the most popular and widely read books of the Middle Ages, "Physiologus "contains allegories of beasts, stones, and trees both real and imaginary, infused by their anonymous author with the spirit of Christian moral and mystical teaching.a Accompanied by an introduction that explains the origins, history, and literary value of this curious text, this volume also reproduces twenty woodcuts from the 1587 version. Originally composed in the fourth century in Greek, and translated into dozens of versions through the centuries, "Physiologus "will delight readers with its ancient tales of ant-lions, centaurs, and hedgehogsOCoand their allegorical significance. OC An elegant little book . . . still diverting to look at today. . . . The woodcuts reproduced from the 1587 Rome edition are alone worth the price of the book.OCOOCoRaymond A. Sokolov, "New York Times Book Review""
Resonant Leadership
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Author : Richard Boyatzis
language : en
Publisher: Harvard Business Press
Release Date : 2005-09-14
Resonant Leadership written by Richard Boyatzis and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-14 with Business & Economics categories.
The blockbuster best seller Primal Leadership introduced us to "resonant" leaders--individuals who manage their own and others' emotions in ways that drive success. Leaders everywhere recognized the validity of resonant leadership, but struggled with how to achieve and sustain resonance amid the relentless demands of work and life. Now, Richard Boyatzis and Annie McKee provide an indispensable guide to overcoming the vicious cycle of stress, sacrifice, and dissonance that afflicts many leaders. Drawing from extensive multidisciplinary research and real-life stories, Resonant Leadership offers a field-tested framework for creating the resonance that fuels great leadership. Rather than constantly sacrificing themselves to workplace demands, leaders can manage the cycle using specific techniques to combat stress, avoid burnout, and renew themselves physically, mentally, and emotionally. The book reveals that the path to resonance is through mindfulness, hope, and compassion and shows how intentionally employing these qualities creates effective and enduring leadership. Great leaders are resonant leaders. Resonant Leadership offers the inspiration--and tools--to spark and sustain resonance in ourselves and in those we lead.
Computer Systems Experiences Of Users With And Without Disabilities
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Author : Simone Borsci
language : en
Publisher: CRC Press
Release Date : 2013-11-18
Computer Systems Experiences Of Users With And Without Disabilities written by Simone Borsci and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-18 with Computers categories.
This book provides the necessary tools for the evaluation of the interaction between the user who is disabled and the computer system that was designed to assist that person. The book creates an evaluation process that is able to assess the user's satisfaction with a developed system. Presenting a new theoretical perspective in the human computer interaction evaluation of disabled persons, it takes into account all of the individuals involved in the evaluation process.