Don T Be Evil
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Don T Be Evil
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Author : Rana Foroohar
language : en
Publisher:
Release Date : 2019
Don T Be Evil written by Rana Foroohar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
From an acclaimed Financial Times columnist and CNN analyst comes a penetrating indictment of how today's biggest tech companies are hijacking data, livelihoods, and people's minds.
Evil By Design
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Author : Chris Nodder
language : en
Publisher: John Wiley & Sons
Release Date : 2013-06-05
Evil By Design written by Chris Nodder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-05 with Computers categories.
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
How To Be A Villain
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Author : Neil Zawacki
language : en
Publisher: Chronicle Books
Release Date : 2012-01-27
How To Be A Villain written by Neil Zawacki and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-27 with Humor categories.
Jumpstart your evil enterprise with this deviously clever step-by-step guide to joining the forces of darkness. Villains may never win, but they sure have more fun. Who doesn’t want to hatch a master plan for world domination or set up an evil hideout? In How to Be a Villain, Neil Zawacki answers all the most urgent questions: Should I go with a black or red theme? Do I invest in an army of winged monkeys or ninja warriors? And should I learn to play the pipe organ or just get a weird cat? Whether readers choose to pursue a career as a Criminal Mastermind, Mad Scientist, Corporate Bastard, or just a Wanna-be Evil Genius, they are sure to find plenty of tips for getting started. Cheaper than attending the annual Bad Guy Conference and way more fun than being good, How to Be a Villain is guaranteed to elicit deep-throated evil laughs across the land.
Brand Activism
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Author : Christian Sarkar
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2021-07-12
Brand Activism written by Christian Sarkar and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-12 with Business & Economics categories.
What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
Midnight In The Garden Of Good And Evil
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Author : John Berendt
language : en
Publisher: Vintage
Release Date : 2010-05-12
Midnight In The Garden Of Good And Evil written by John Berendt and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-12 with True Crime categories.
THE LANDMARK NEW YORK TIMES BESTSELLER, NOW A MAJOR MUSICAL COMING SOON TO BROADWAY • An enormously engaging portrait of a most beguiling Southern city: “Elegant and wicked.... [This] might be the first true-crime book that makes the reader want to book a bed and breakfast for an extended weekend at the scene of the crime." —The New York Times Book Review • 30th Anniversary Edition with a New Afterword by the Author. Shots rang out in Savannah's grandest mansion in the misty,early morning hours of May 2, 1981. Was it murder or self-defense? For nearly a decade, the shooting and its aftermath reverberated throughout this hauntingly beautiful city of moss-hung oaks and shaded squares. John Berendt's sharply observed, suspenseful, and witty narrative reads like a thoroughly engrossing novel, and yet it is a work of nonfiction. Berendt skillfully interweaves a hugely entertaining first-person account of life in this isolated remnant of the Old South with the unpredictable twists and turns of a landmark murder case. It is a spellbinding story peopled by a gallery of remarkable characters: the well-bred society ladies of the Married Woman's Card Club; the turbulent young redneck gigolo; the hapless recluse who owns a bottle of poison so powerful it could kill every man, woman, and child in Savannah; the aging and profane Southern belle who is the "soul of pampered self-absorption"; the uproariously funny black drag queen; the acerbic and arrogant antiques dealer; the sweet-talking, piano-playing con artist; young blacks dancing the minuet at the black debutante ball; and Minerva, the voodoo priestess who works her magic in the graveyard at midnight. These and other Savannahians act as a Greek chorus, with Berendt revealing the alliances, hostilities, and intrigues that thrive in a town where everyone knows everyone else. Midnight in the Garden of Good and Evil is a sublime and seductive reading experience. Brilliantly conceived and masterfully written, this true-crime book has become a modern classic.
Moral Clarity
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Author : Susan Neiman
language : en
Publisher: Princeton University Press
Release Date : 2009-09-06
Moral Clarity written by Susan Neiman and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-06 with Philosophy categories.
"Neiman reclaims the vocabulary of morality--good and evil, heroism and nobility--as a lingua franca for the twenty-first century. In constructing a framework for taking responsible action on today's urgent questions, [she] reaches back to the eighteenth century, retrieving a series of values--happiness, reason, reverence, and hope--held high by Enlightenment thinkers. In this ... updated edition, Neiman reflects on how the moral language of the 2008 presidential campaign has opened up new political and cultural possibilities in America and beyond"--Back cover.
Founders At Work
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Author : Jessica Livingston
language : en
Publisher: Apress
Release Date : 2008-11-01
Founders At Work written by Jessica Livingston and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-01 with Business & Economics categories.
Now available in paperback—with a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successfulstartup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do—create value—more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.
Touch Of Evil
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Author : C.T. Adams
language : en
Publisher: Tor Paranormal Romance
Release Date : 2007-04-01
Touch Of Evil written by C.T. Adams and has been published by Tor Paranormal Romance this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with Fiction categories.
Action, adventure, romance, and thrills--everything readers love from USA Today bestselling authors C.T. Adams and Cathy Clamp who are also Cat Adams, creator of the Blood Singer series--are all on display in Touch of Evil, the first volume in the Thrall series! Kate Reilly has a hard time trusting people. Six years ago, the love of her life turned her over to the vampire parasites who call themselves the Thrall. Katie survives the powerful bite of the master parasite only to discover that the Thrall's venom, coupled with her own natural psychic ability, has transformed her. Now she is next in line to be the Thrall Queen--and each day might be her last as a human. Tom, a handsome firefighter, arouses all of Katie's dormant senses, but her heart shies away. After Dylan's betrayal, how can she trust any man--even a seemingly perfect and terribly sexy werewolf? Tom's sincerity--and sex appeal--begins to wear down Katie's defenses. But his increasingly insistent charm hides a potentially deadly secret: his werewolf pack is hiding the one person who can stop the Thrall from completing Katie's transformation into Queen--and they won't give her up. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Evil
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Author : Luke Russell
language : en
Publisher:
Release Date : 2014
Evil written by Luke Russell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Philosophy categories.
When asked to describe wartime atrocities, acts of terrorism, and serial killers, many of us reach for the word "evil." But what does it mean to say that an action or a person is evil? Some philosophers have claimed that there is no such thing as evil, and that thinking in terms of evil is simplistic and dangerous. In response to this sceptical challenge, Luke Russell shows that concept of evil has a legitimate place within contemporary secular moral thought. In this book he addresses questions concerning the nature of evil action, such as whether evil actions must be incomprehensible, whether evil actions can be banal, and whether there is a psychological hallmark that distinguishes evils from other wrongs. Russell also explores issues regarding the nature of evil persons, including whether every evil person is an evildoer, whether every evil person is irredeemable, and whether a person could be evil merely in virtue of having evil feelings. The concept of evil is extreme, and is easily misused. Nonetheless, Russell suggests that it has an important role to play when it comes to evaluating and explaining the worst kind of wrongdoing.
What Evil Means To Us
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Author : C. Fred Alford
language : en
Publisher: Cornell University Press
Release Date : 2018-10-18
What Evil Means To Us written by C. Fred Alford and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Philosophy categories.
C. Fred Alford interviewed working people, prisoners, and college students in order to discover how people experience evil—in themselves, in others, and in the world. What people meant by evil, he found, was a profound, inchoate feeling of dread so overwhelming that they tried to inflict it on others to be rid of it themselves. A leather-jacketed emergency medical technician, for example, one of the many young people for whom vampires are oddly seductive icons of evil, said he would "give anything to be a vampire." Drawing on psychoanalytic theory, Alford argues that the primary experience of evil is not moral but existential. The problems of evil are complicated by the terror it evokes, a threat to the self so profound it tends to be isolated deep in the mind. Alford suggests an alternative to this bleak vision. The exercise of imagination—in particular, imagination that takes the form of a shared narrative—offers an active and practical alternative to the contemporary experience of evil. Our society suffers from a paucity of shared narratives and the creative imagination they inspire.