Driving Growth Through Innovation
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Driving Growth Through Innovation
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Author : Robert B. Tucker
language : en
Publisher: ReadHowYouWant.com
Release Date : 2009-02-18
Driving Growth Through Innovation written by Robert B. Tucker and has been published by ReadHowYouWant.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-18 with Business & Economics categories.
Driving Growth Through Innovation
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Author : Robert B. Tucker
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2002
Driving Growth Through Innovation written by Robert B. Tucker and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.
Driving Growth Through Innovation Easyread Edition
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Author : Robert B. Tucker
language : en
Publisher: ReadHowYouWant.com
Release Date : 2002
Driving Growth Through Innovation Easyread Edition written by Robert B. Tucker and has been published by ReadHowYouWant.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Driving Growth Through Innovation Volume 1 Of 2 Easyread Super Large 24pt Edition
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Author :
language : en
Publisher: ReadHowYouWant.com
Release Date :
Driving Growth Through Innovation Volume 1 Of 2 Easyread Super Large 24pt Edition written by and has been published by ReadHowYouWant.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Summary Driving Growth Through Innovation
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2013-02-15
Summary Driving Growth Through Innovation written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
The must-read summary of Robert Tucker's book: "Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures". This complete summary of the ideas from Robert Tucker's book "Driving Growth Through Innovation" shows how the best and only way to actually grow a company is to innovate – to offer customers something new. In his book, the author explains how innovation increases revenue as new and existing customers will buy more of what you have to sell. No amount of re-engineering or fine-tuning operational efficiencies can have the same impact as innovation. By reading this summary, you will learn how to use innovation to increase the growth of your company. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Driving Growth Through Innovation" to discover why innovation is the only key to growing your organisation and how you can implement it.
Driving Growth Through Innovation
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Author : Robert B. Tucker
language : en
Publisher:
Release Date : 2008
Driving Growth Through Innovation written by Robert B. Tucker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Technological innovations categories.
You've read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life—to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product—Colgate Total—that unseated Crest to become the world's leading toothpaste brand. Learn how Citigroup, the world's largest financial services company, has used its global innovation initiative to generate 15 to 20 percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning 80 percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.
Marketing As Strategy
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Author : Nirmalya Kumar
language : en
Publisher: Harvard Business Press
Release Date : 2004-05-05
Marketing As Strategy written by Nirmalya Kumar and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-05 with Business & Economics categories.
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.
The Game Changer
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Author : A. G. Lafley
language : en
Publisher: Crown Currency
Release Date : 2008-04-08
The Game Changer written by A. G. Lafley and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-08 with Business & Economics categories.
How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets. Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to: • Make consumers and customers the boss, not the CEO or the management team • Innovate to grow a mature business • Develop higher growth, higher margin businesses • Create new customers and new markets • Revitalize a business model • Reach outside your own business and tap into the abundant brainpower and creativity of the world • Integrate innovation into the mainstream of your managerial decision making • Manage risk • Become a leader of innovation We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. This is a game-changing book that helps you redefine your leadership and improve your management game.
Fearless Innovation
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Author : Alex Goryachev
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-29
Fearless Innovation written by Alex Goryachev and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-29 with Business & Economics categories.
Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy? Author Alex Goryachev has a simple, resounding response to such questions: No! The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across industries, not to mention our everyday lives. We are rapidly blurring the physical and the digital, transforming the way we live and, in some sense, what it even means to be human. Whether we run a startup or multinational, a nonprofit or academic institution, a city or a whole country, we need to embrace this change to not just survive but thrive under these new realities. In Fearless Innovation, Cisco’s Managing Director of Innovation Strategy and Programs explores how, no matter their function, leaders and managers can cut through the noise to understand change and deliver real results. Goryachev’s actionable, consistent, and timeless innovation principles offer a blueprint to driving growth, enacting change, increasing the bottom line, and creating clear measurable value. Featuring diverse case studies of some of today’s most innovative organizations, historical observations, first-hand experience, and a look at where innovation is thriving, and why, this down-to-earth guide provides advice and clear steps on how to: Get teams to embrace innovation beyond empty slogans Focus on execution of innovation through leadership and strategy Measure the real effects of innovation to showcase ROI and attract investment Break down org silos by empowering effective, diverse, and inclusive teams Drive co-innovation through win-win ecosystem-wide partnerships Organize innovation teams and orchestrate outcomes by leveraging organizational DNA Communicate the value of innovation to differentiate ourselves from competition Written for any organization that wants to stay relevant in the 21st Century, and even beyond, Fearless Innovation offers a step-by-step guide for getting past the confusion, overcoming fear, and getting down to business to create an environment of true innovation.
How Innovation Really Works Using The Trillion Dollar R D Fix To Drive Growth
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Author : Anne Marie Knott
language : en
Publisher: McGraw Hill Professional
Release Date : 2017-03-24
How Innovation Really Works Using The Trillion Dollar R D Fix To Drive Growth written by Anne Marie Knott and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-24 with Business & Economics categories.
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn’t driving growth. If you’re like 95% of firms, you aren’t investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. That’s because there hasn’t been a universal, uniform, and reliable measure of R&D—until now. First introduced in Anne Marie Knott’s influential Harvard Business Review article, RQTM (Research Quotient) is a revolutionary new tool that measures a company’s R&D capability—its ability to convert investment in R&D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how “smart” they are, it provides a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value. Armed with insights from her experience as an R&D project manager, 20 years of academic research, and two National Science Foundation grants, Knott devised RQ and used the measure to test common innovation prescriptions across the full spectrum of U.S. companies engaged in R&D. The results are nothing short of game-changing. In this essential guide, you will learn: • how to use RQ to determine which R&D investments are most likely to drive growth—using the hard data you already have to better utilize the innovation tools you’re already using • the 7 misconceptions about innovation trends—and how to avoid the ones that don’t work • how investors can achieve 9x returns in the market and help companies in the process • why corporate—and GDP—growth has stalled and how to restore it without R&D tax credits This book promises to do for innovation and R&D what TQM did for manufacturing and what Sabremetrics did for baseball. It’ll show you How Innovation Really Works—with measurable results you can count on.