Dynamic Public Relations
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Dynamics Of Public Relations And Journalism
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Author : Annette Clear
language : en
Publisher: Juta and Company Ltd
Release Date : 2002
Dynamics Of Public Relations And Journalism written by Annette Clear and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
Dynamic Public Relations
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Author : Astrid Sheil
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-03-18
Dynamic Public Relations written by Astrid Sheil and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-18 with Business & Economics categories.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. An interactive text for learning about public relations in the 21st century Dynamic Public Relations: The 24/7 PR Cycle is interactive text for learning, collaborating, and developing the knowledge and social media skills necessary to succeed in public relations in the 21st century. The text incorporates recommendations from the 2006 Commission on Public Relations Education, including ethics and transparency, digital technology, global implications and diversity. The book is full of real-world scenarios, practices and opportunities for discussion and learning. Learning Goals Upon completing this book, readers will be able to: Explore the exciting and rapidly changing public relations profession Understand key concepts through the use of skill practices, personal development exercises, and real-world examples Understand the role of digital technology in public relations Dynamic Public Relations: The 24/7 Cycle is now available in an interactive eText! WithMyCommunicationLab, students gain access to an interactive eText and a suite of resources to help them experience and interact with public relations. Students may purchase access directly from http://www.mycommunicationlab.com by using the following ISBNs: ISBN-10: 0205850987 / ISBN-13: 9780205850983. Dynamic Public Relations: The 24/7 PR Cycle is also available in an on-demand, printed format from Pearson Learning Solutions. Visit http://www.pearsoncustomlibrary.com for more information.
Global Dialogue On Media Dynamics Trends And Perspectives On Public Relations And Communication
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Author : Fong Peng Chew
language : en
Publisher: CRC Press
Release Date : 2025-01-08
Global Dialogue On Media Dynamics Trends And Perspectives On Public Relations And Communication written by Fong Peng Chew and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-08 with Language Arts & Disciplines categories.
This book contains the proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) which explore the dynamic intersections of public relations and media in today’s rapidly evolving landscape. It has a repository of innovative research, insightful discussions, and emerging trends in digital media strategies, crisis communication, media ethics, public relations in the age of social media, and the impact of emerging technologies on media practices. It touches upon a wide array of topics and provides a comprehensive overview of the latest advancements and challenges in these fields. With innovative research contributions and case studies from around the world, this book will be instructive in shaping the way we look at the world of media and ourselves. This is a highly useful guide for university professors, research scholars, writers, journalists and media professionals who wish to stay updated on the recent shifts in public relations and media communication
Revived Public Relations A Comprehensive Guide To Communicating Excellence
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-14
Revived Public Relations A Comprehensive Guide To Communicating Excellence written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-14 with Business & Economics categories.
In the dynamic world of modern communication, public relations (PR) has emerged as a powerful tool for organizations to connect with their stakeholders, build their reputation, and achieve their strategic goals. This comprehensive guide, authored by Pasquale De Marco, a respected PR professional with over two decades of experience, provides a thorough exploration of the principles, practices, and techniques of effective PR. This book is designed to empower readers with the knowledge and skills necessary to navigate the ever-changing landscape of public relations. It begins by examining the significance of PR in today's business environment, highlighting its role in building relationships, managing reputation, and achieving organizational objectives. The book then delves into the diverse PR audiences, including the media, customers, investors, employees, and the general public. It offers practical guidance on understanding their needs and tailoring PR messages accordingly. The book also provides a step-by-step guide to crafting a strategic PR plan. It explains how to set clear goals, conduct a thorough situation analysis, develop compelling key messages, create a comprehensive PR timeline, and allocate resources effectively. Additionally, it offers valuable insights on building strong media relationships, pitching stories to journalists, managing media inquiries, and handling negative publicity with grace and professionalism. Furthermore, the book explores the various types of PR content, including press releases, visual content, social media posts, and corporate blogs. It provides practical tips on creating compelling content that resonates with target audiences and achieves desired outcomes. The book also emphasizes the importance of PR measurement and evaluation, providing readers with the tools and techniques to track and measure the effectiveness of their PR efforts. Finally, the book concludes by examining the emerging trends in public relations and the future of the profession. It explores the impact of digital technology, influencer marketing, crisis preparedness, data analytics, and globalization on PR practices. The book also emphasizes the need for PR professionals to continuously adapt and learn in order to stay ahead of the curve in an ever-changing communications landscape. **Whether you are an aspiring PR practitioner looking to build a successful career or an experienced professional seeking to enhance your skills, this book is an indispensable resource. With its comprehensive coverage of PR principles and practices, this guide will empower you to communicate excellence and achieve remarkable results for your organization.** If you like this book, write a review on google books!
Boogarlists Directory Of Public Relations Firms
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Author :
language : en
Publisher: BoogarLists
Release Date :
Boogarlists Directory Of Public Relations Firms written by and has been published by BoogarLists this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Intercultural Public Relations
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Author : Lan Ni
language : en
Publisher: Routledge
Release Date : 2018-06-12
Intercultural Public Relations written by Lan Ni and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-12 with Language Arts & Disciplines categories.
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.
Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2020-08-04
Discovering Public Relations written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-04 with Language Arts & Disciplines categories.
Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Evaluating Public Relations
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Author : Tom Watson
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Evaluating Public Relations written by Tom Watson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
Understanding Public Relations
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Author : Lee Edwards
language : en
Publisher: SAGE
Release Date : 2018-04-17
Understanding Public Relations written by Lee Edwards and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Social Science categories.
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.
The Public Relations Handbook
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Author : Alison Theaker
language : en
Publisher: Routledge
Release Date : 2016-05-20
The Public Relations Handbook written by Alison Theaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-20 with Business & Economics categories.
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.