E Commerce And Price Setting
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E Commerce And Price Setting
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Author : Georg Strasser
language : en
Publisher:
Release Date : 2023
E Commerce And Price Setting written by Georg Strasser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
E-commerce has become more prevalent throughout Europe in the last decade. The coronavirus (COVID-19) pandemic accelerated this trend, particularly in the retail sector. This paper focuses on the implications of increasing business-to-consumer ecommerce for prices and inflation in the euro area. It highlights three key results. First, whether online prices and inflation are higher or lower than their offline counterparts depends on the distribution model, the sector and the country. Moreover, properly selected online prices track official inflation indices even in real time. Second, the effect of e-commerce on inflation appears to be transient and differs between countries. However, as the penetration of some markets is still low, these transitory effects will likely persist at the euro area level for several years. Third, online prices change more frequently than offline prices. This might lead to greater price flexibility overall as online trade gains market share in a growing number of sectors.
Pricing Of Products Services
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Author : Tridib Mazumbar
language : en
Publisher: World Scientific
Release Date : 2020-12-15
Pricing Of Products Services written by Tridib Mazumbar and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Business & Economics categories.
The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable pricing decisions under a variety of real-life contexts — current and emerging.Theoretical foundations for pricing decisions come from microeconomics, psychology, and behavioral decision theories. Well-established economic principles, with available data and analytics, help firms customize prices based on customers' willingness to pay, quantity purchased, timing and urgency of purchase, and by bundling their products and services. Pricing and promotional strategies of firms are further informed by the consideration of consumer psychology as well as the decision rules that consumers employ in framing of and responding to prices.As a practical step-by-step guide for firms, the book presents a comprehensive framework for pricing decisions. The framework illustrates how firms' pricing decisions are shaped by customer valuation of the product or service, firm cost, and competition within the category. Additional considerations include: channel arrangements, legal and regulatory limits, public sentiments, and the overriding strategy for the firm. Short cases and numerical examples help illustrate how these factors can be incorporated in firm making decisions.In addition to offering the theoretical foundation and practical guidelines for pricing, there are several distinctive features of the book.Pedagogically, the book takes a quantitative approach to pricing decisions and places a special emphasis on the utilization of data and analytics. Nevertheless, sound intuition and judgments remain a prerequisite.
Free
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Author : Chris Anderson
language : en
Publisher: Random House
Release Date : 2010-12-15
Free written by Chris Anderson and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-15 with Business & Economics categories.
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.
The Strategy And Tactics Of Pricing
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Author : Thomas T. Nagle
language : en
Publisher: Routledge
Release Date : 2016-08-23
The Strategy And Tactics Of Pricing written by Thomas T. Nagle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-23 with Business & Economics categories.
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.
Electronic Commerce
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Author : Richard T. Watson
language : en
Publisher: Orange Grove Texts Plus
Release Date : 2009
Electronic Commerce written by Richard T. Watson and has been published by Orange Grove Texts Plus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Electronic commerce categories.
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
The Impact Of Price Adjustment Costs On Price Dispersion In E Commerce
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Author : René Böheim
language : en
Publisher:
Release Date : 2019
The Impact Of Price Adjustment Costs On Price Dispersion In E Commerce written by René Böheim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
We analyze price dispersion using panel data from a large price comparison site. We use past pricing behavior to instrument for potential endogeneity that might result from the selection of firms to certain product markets. We find that greater price adjustment costs result in greater price dispersion. Although the impact of price adjustment costs on price dispersion became weaker over time, the causal effect of price adjustment costs on price dispersion is still present at the end of the period. Our results are robust to many alternative empirical specifications. We also test a range of alternative explanations of price dispersion, such as search cost, service differentiation, obfuscation, vertical restraints, and market structure.
The Economics Of The Internet And E Commerce
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Author : Michael R. Baye
language : en
Publisher: Elsevier
Release Date : 2002-10-31
The Economics Of The Internet And E Commerce written by Michael R. Baye and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-31 with Business & Economics categories.
The first six chapters of the text examine four broad issues: the role of the Internet in fostering competition, its impact on price dispersion and on business-to-business transactions, and the importance of reputation and trust in the new economy. The last four chapters examine the impact of the Internet on the organization of firms, the efficiency of auctions in the Internet age, how consumers choose websites and acquire product information, and the growing problem of congestion on the Internet.
A Hybrid Firm S Pricing Strategy In Electronic Commerce Under Channel Migration
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Author : Robert J. Kauffman
language : en
Publisher:
Release Date : 2018
A Hybrid Firm S Pricing Strategy In Electronic Commerce Under Channel Migration written by Robert J. Kauffman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Achieving effective business design across the Internet and the offline channel is a critical concern for a hybrid firm's choice of pricing strategy. To examine the effects of consumer channel migration - a form of one-way channel interaction from the traditional sales channel to the Internet - on pricing strategy, we propose two types of pricing models. One has no interaction between the Internet and offline channels. The other includes the possibility of one-way migration to the Internet channel, and incorporates consumers' channel switching costs and loyalty to the firm. The two models offer interesting results for understanding traditional and Internet-based selling. A high level of channel migration leads a firm to manage two channels as one. With low channel migration, in contrast, the firm should separately optimize and manage each channel. By comparing the results, we obtained two main findings. First, the level of channel migration determines a hybrid firm's pricing strategy. Second, the hybrid firm's price level choice should be determined by the online demand proportion of its business. We validated these modeling results with the business cases of well-known firms from the United States and empirical analysis for ten large South Korean e-commerce firms, by comparing the prices in different product categories for various types of hybrid firms and Internet-only firms. This research offers new marketing strategy insights for managers of the hybrid firm who wish to optimize price-setting decisions based on interactions between distribution channels and the intensity of the firm's involvement in the online channel.
Fixing Prices
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Author : Franck Cochoy
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-07-01
Fixing Prices written by Franck Cochoy and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-01 with Business & Economics categories.
Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of pricing practices in the US retail sector, it explores the anthropology and sociology of valuation practices by concentrating on the way prices are fabricated.
The Strategy And Tactics Of Pricing
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Author : Thomas T. Nagle
language : en
Publisher: Routledge
Release Date : 2014
The Strategy And Tactics Of Pricing written by Thomas T. Nagle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Marketing categories.
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricingshows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. Features: NEW! Show students how proper pricing can increase profitability--New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software--Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically--from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative--Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: * iPhone pricing * New models for pricing music * Services pricing NEW! Present the latest information--Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer's buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.