E Learning For Management And Marketing In Libraries
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E Learning For Management And Marketing In Libraries
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Author : Daisy McAdam
language : en
Publisher: Walter de Gruyter
Release Date : 2006-05-19
E Learning For Management And Marketing In Libraries written by Daisy McAdam and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-19 with Language Arts & Disciplines categories.
The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.
E Learning And Business Plans
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Author : Elaina Norlin
language : en
Publisher: Scarecrow Press
Release Date : 2008-07-25
E Learning And Business Plans written by Elaina Norlin and has been published by Scarecrow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-25 with Business & Economics categories.
With the invention of desktop computers, electronic learning or e-learning has become a convenient learning tool of choice for individuals with busy schedules. For the past several years, there has been a continuous stream of much needed innovation in the use of e-learning and these have now become second nature to both e-learning providers and users. But just as e-learning has enhanced and enriched our lives, challenges have increased as the creation of courses and e-learning material evolve. Technology, although it makes our lives easier, can come with a 'not so affordable' price tag. As creators of e-learning content, after raising money to provide a costly e-learning initiative, how do we know if our customers or target audience are really learning? Who is going to maintain the technology? Who will subsidize the upkeep costs? How do we know if there is a better product on the horizon that can do it more cheaply and with more advanced technology infrastructure? E-learning and Business Plans: National and International Case Studies provides a comprehensive view on how to develop non-profit business plans for both small and large-scale e-learning projects. Editors Tiffini Travis and Elaina Norlin present both national and international case studies covering many elements of a typical non-profit business plan and reveal the experiences individuals have had while developing their project. This book will be useful to professionals, non-profit organizations, and academic researchers who are currently considering working on large-scale e-learning or high cost/high risk projects. While many issues are library-related, the book is relevant to non-librarians as well.
Marketing Your Library S Electronic Resources
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Author : Marie R. Kennedy
language : en
Publisher:
Release Date : 2017-10-17
Marketing Your Library S Electronic Resources written by Marie R. Kennedy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-17 with Libraries categories.
Marketing Your Library's Electronic Resources shows library and information professionals how todevelop strategic marketing plans to inform users how their library'se-resources can have an impact on their lives, from providing a trusted answerto a quick question to offering sage advice to inspire them through a long-termproject of their own design. Newly expanded and updated, thismanual demonstrates how to design and implement marketing plans that will helplibrarians save time, effort, and money while increasing the use of libraryresources. It shows readers how to construct marketing plans, from identifyingpurpose, its component parts, implementation, assessment, through to a guide tohow and when to revise it. Comprehensive yet to the point, this book includes: seven complete programs from avariety of public and academic libraries guides to determining, writing,implementing, assessing, and updating library marketing plans advice on making the most ofmarketing opportunities from learning management systems, discovery services,LibGuides, and more a step-by-step organizationguide, with a variety of model feedback and assessment forms an examination of the e-resourcelife cycle case studies that demonstratebest practice and outcomes. This book's flexible, step-by-step layout makes it an idealresource for anyone involved in promoting their library or information service,whether at an academic, public or special library or in archives or recordsmanagement. It's also a useful guide for LIS students internationally who needto understand the practice of library marketing.
Practical Marketing For The Academic Library
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Author : Stephanie Espinoza Villamor
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2022-05-24
Practical Marketing For The Academic Library written by Stephanie Espinoza Villamor and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-24 with Business & Economics categories.
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Strategies For Regenerating The Library And Information Profession
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Author : Jana Varlejs
language : en
Publisher: Walter de Gruyter
Release Date : 2009-08-17
Strategies For Regenerating The Library And Information Profession written by Jana Varlejs and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-17 with Language Arts & Disciplines categories.
This volume comprises papers prepared for the 8th World Conference on Continuing Professional Development (Bologna, Italy, 18-20 August 2009). Within the broad theme of creating a positive work environment for a multi-generational workforce in library and information organizations, the conference addresses managing between and across generations, mentoring and coaching, attracting people to the profession and developing a new generation of leaders, re-skilling and transferability of skills, succession planning and passing on knowledge.
Marketing And Managing Electronic Reserves
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Author : Trevor A. Dawes
language : en
Publisher: Routledge
Release Date : 2013-05-13
Marketing And Managing Electronic Reserves written by Trevor A. Dawes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Education categories.
Get practical solutions to the problems faced when implementing an electronic reserve service! Academic libraries that provide electronic reserve services offer convenient access to information to their students and faculty while gaining numerous other advantages, such as reducing both loss and staff workload. Marketing and Managing Electronic Reserves presents leading authorities with practical solutions to the challenges in effectively integrating electronic reserves services and marketing them to users. This book provides positive approaches that any academic library considering the implementation of an electronic reserve operation can use. All factors are considered, including size of institution, the relationship between the library and academic departments, and the budget and plan for marketing the service. More and more colleges and universities are implementing distance education programs, highlighting the increasing need for remote access to information in the library, including reserve material. But executing monumental change is always difficult. Marketing and Managing Electronic Reserves tackles the difficult issues, discussing various libraries’ journeys in bringing about the changes needed to remain the central information source for students and faculty. Problems inherent in the evolution from traditional reserve services to electronic reserves are examined, offering effective strategies for smooth transition. Whatever type of system you are considering, from homegrown to commercial to hybrid electronic reserves service, this book can help. Marketing and Managing Electronic Reserves explains how others tackled challenges, such as: implementing Endeavor’s Voyager Integrated Library System and the software used for authenticating users handling copyright compliance integration of electronic reserves into course management systems moving from a paper-based to a Web-based course reserve system offering and marketing one-stop teaching support to faculty a large institution’s shift to a collaborative approach with electronic reserves and course management software establishing a suite of electronic utilities that fulfills teaching and essential learning activities implementing the Blackboard Content System™ marketing for a smooth transition from traditional to electronic reserves marketing to the faculty process improvement technique applied to electronic reserves integration of electronic reserve with a Library Management System and Course Management System trends for the future Marketing and Managing Electronic Reserves is crucial reading for access services librarians, circulation and reserve librarians, public service librarians, library school faculty who teach public services courses, integrated library systems managers, and university course management software specialists.
Library Services For Online Patrons
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Author : Joelle E. Pitts
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-10-16
Library Services For Online Patrons written by Joelle E. Pitts and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-16 with Language Arts & Disciplines categories.
This practical and holistic approach to offering library resources and services to online patrons addresses multiple areas of service to online patrons, including reference, instruction, access, and marketing. Academic libraries are wonderful resources for university students and faculty on campus, and public libraries thrive on providing targeted in-person services such as storytime, makerspaces, and adult programming. It can be easy, however, to forget about the large population of students, faculty, and community members who access library resources and use library services remotely. Library Services for Online Patrons reaches out to patrons who are not—or not always—located on campus or who seldom—if ever—visit libraries' physical facilities and who may not be aware of or able to equitably use library services. The authors focus on ways to organize library resources using principles of design and to cater library services to the specific needs of online students, faculty, and community members. They also address how to effectively target marketing to the online population and how to collaborate with campus and community stakeholders who work directly with them.
Marketing Library And Information Services Ii
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2013-06-25
Marketing Library And Information Services Ii written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Language Arts & Disciplines categories.
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Marketing Library And Information Services International Perspectives
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006-05-02
Marketing Library And Information Services International Perspectives written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-02 with Language Arts & Disciplines categories.
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Management Marketing And Promotion Of Library Services Based On Statistics Analyses And Evaluation
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Author : Trine Kolderup Flaten
language : en
Publisher: Walter de Gruyter
Release Date : 2008-11-03
Management Marketing And Promotion Of Library Services Based On Statistics Analyses And Evaluation written by Trine Kolderup Flaten and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Social Science categories.
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.