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E Publishing Management

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Author : Thilo Büsching
language : de
Publisher: Springer Gabler
Release Date : 2014-05-19

E Publishing Management written by Thilo Büsching and has been published by Springer Gabler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-19 with Business & Economics categories.

Thilo Büsching und Gabriele Goderbauer-Marchner analysieren sowohl wissenschaftlich fundiert als auch praxisorientiert, wie E-Publishing-Produkte entwickelt, realisiert und vermarktet werden. Das Spektrum reicht von innovativen Geschäfts- und Erlösmodellen über klassische Content-Formate bis hin zu E-Books, Web-TV, Apps und Social Media. Dabei werden auch spezielle, übergreifende Aspekte wie die Entwicklung des Content-Marktes, journalistische Darstellungsformen, Produktspezifika und das User-Experience-Management berücksichtigt. Die Medien-Professoren erklären E-Publishing-Management leicht verständlich, präzise und profund für Lehrende wie Lernende, für Anwender wie für Digital-Media-Projektmanager – kurz: ein Lehrbuch, das konkrete Medienkompetenzen vermittelt. Der Inhalt Einleitung - Definition von E-Publishing - A. Markt: Markt-Entwicklung - Der Publishing-Markt im Wandel, Entwicklung und Wandel des Nutzerverhaltens - die neue Interaktivität, Die Entwicklung der Anbieter im Zeitungs- und Buchmarkt - B. Ökonomische Grundlagen: Geschäftsmodelle, Produktspezifika, User-Experience-Management - C. Content- und Format-Management: Content-Beschaffung im Zeitalter von Web 2.0, Journalistische Darstellungsformen, Für Crossmedia-Produkte kreativ texten, E-Books, Web-TV, Audio-Formate - E-Publishing im Bereich Audio, Social Media als Kommunikations-, Informations- und Werbekanal, Klassische, Online- und Crossmedia-PR, Apps verstehen und gestalten, Qualitätssicherung auf der Mikro-, Meso- und Makroebene Die Zielgruppen · Studierende und Dozenten der Medien- und Kommunikationswissenschaften und des Journalismus · Alle, die einen ersten Überblick über den Markt und die verschiedenen Formate des E-Publishing erhalten möchten Die Autoren Thilo Büsching ist Professor für digitale Medienwirtschaft an der Hochschule Würzburg-Schweinfurt. Sein Arbeitsschwerpunkt ist das innovative E-Publishing-, E-Commerce- und E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin für Print- und Onlinejournalismus an der Universität der Bundeswehr München, arbeitet und forscht vor allem zu Qualität in den Medien.

Publishing In The Information Age

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Author : Douglas M. Eisenhart
language : en
Publisher: Praeger
Release Date : 1994-04-21

Publishing In The Information Age written by Douglas M. Eisenhart and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-04-21 with Business & Economics categories.

A comprehensive single-volume study of the transformations underway in the publishing industry attributable to the penetration of digital information technologies and how publishers can benefit from them.

Elearning And Digital Publishing

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Author : Hsianghoo Steve Ching
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-07-08

Elearning And Digital Publishing written by Hsianghoo Steve Ching and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-08 with Computers categories.

eLearning and Digital Publishing will occupy a unique niche in the literature accessed by library and publishing specialists, and by university teachers and planners. It examines the interfaces between the work done by four groups of university staff who have been in the past quite separate from, or only marginally related to, each other—library staff, university teachers, university policy makers, and staff who work in university publishing presses. All four groups are directly and intimately connected with the main functions of universities—the creation, management and dissemination of knowledge in a scholarly and reflective manner. This book provides a framework which clearly portrays the relationships between information literacy, eLearning and digital publishing. The structure of the book has three main sections: the first has primarily an educational focus, the second a focus on digital publishing, and the third builds on the first two sections to examine overall implications for the growth of knowledge and scholarly communication.

The Columbia Guide To Digital Publishing

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Author : William E. Kasdorf
language : en
Publisher: Columbia University Press
Release Date : 2003

The Columbia Guide To Digital Publishing written by William E. Kasdorf and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.

The first comprehensive guide to all aspects of digital publishing, from rights to eBooks, to accessibility, to content management.

Books Bytes And Business

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Author : Bill Martin
language : en
Publisher: Routledge
Release Date : 2016-04-08

Books Bytes And Business written by Bill Martin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Language Arts & Disciplines categories.

How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat of technology-induced obsolescence. Added to these are the challenges posed by new and potential entrants to the market, the emergence of new products and services, new ways of doing business, including trading in virtual markets, and the vulnerability of traditional business models. The suitability of book publishing as a context for researching the emergence of knowledge-based business becomes all too apparent. Through combining primary research with secondary analysis drawn from the relevant literatures, Books, Bytes and Business is both a readable and informative account of business in the knowledge-based economy.

Electronic Publishing

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Author : D. W. Gater
language : en
Publisher:
Release Date : 1989

Electronic Publishing written by D. W. Gater and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Language Arts & Disciplines categories.

The Business Of Digital Publishing

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Author : Frania Hall
language : en
Publisher: Routledge
Release Date : 2022-04-28

The Business Of Digital Publishing written by Frania Hall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-28 with Social Science categories.

Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

E Publishing Management

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Author : Thilo Büsching
language : de
Publisher: Springer-Verlag
Release Date : 2014-05-06

E Publishing Management written by Thilo Büsching and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-06 with Business & Economics categories.

Desktop Magic

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Author : John M. Wood
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1995

Desktop Magic written by John M. Wood and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

From advice on software and hardware systems, to workgroup strategy and paperless publishing, this is an up-to-date, focused survey of desktop publishing, design and typesetting. The book covers all the tools and concepts of the desktop publishing environment. The approach is applications-oriented throughout.

Editing And Publishing E Books

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Author : Nicolae Sfetcu
language : en
Publisher: Nicolae Sfetcu
Release Date : 2015-01-01

Editing And Publishing E Books written by Nicolae Sfetcu and has been published by Nicolae Sfetcu this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Computers categories.

You wrote a book. Very nice. But you didn't write to keep it for you. You should publish it. The problem is that the publishers charge high prices for some authors pockets, and do it objectively, due to the high cost of printing. But you allowed that luxury, and now you have a printed book, with you as the author. You can keep hundreds or thousands of volumes in your personal library and give it as a gift to your friends in special occasions, or try to distribute in various libraries. You managed to distribute it, the book is beautifully placed in shelves. In time, dust is spread on covers. After a while, the book is withdrawn. It remains to use it as decoration at home, or support for various household items. But lucky for you, there is an alternative, cheaper and more effective, in selling your book: e-Books! e-Book and online publishing market has evolved rapidly in recent years, and a lot of companies have entered this market, as publishers, online bookstores, or promoting e-books.

E Publishing Management

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