E Und M Communication Neue M Glichkeiten Der Kundenansprache Und Integration
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E Und M Communication Neue M Glichkeiten Der Kundenansprache Und Integration
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Author : Karin Buchert
language : de
Publisher: GRIN Verlag
Release Date : 2014-06-20
E Und M Communication Neue M Glichkeiten Der Kundenansprache Und Integration written by Karin Buchert and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-20 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2001 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2.7, Universität Hohenheim, Sprache: Deutsch, Abstract: Weltweit steigt die Zahl der Internetnutzer und der Besitzer mobiler Endgeräte wie Handys und PDAs – persönliche digitale Assistenten im Stile eines PalmPilots – stetig an. Vor einigen Monaten bezahlten Mobilfunkanbieter für deutsche UMTS-Lizenzen Milliardenbeträge; weitere Milliardeninvestitionen in den schnellen Netzausbau sind zu erwarten. All dies deutet darauf hin, dass sich das Internet und insbesondere der mobile Netzzugang zu einem viel versprechenden Markt entwickeln. Auch dem Marketing bieten die neuen Technologien weitreichende Möglichkeiten, die allerdings für die Kommunikationspolitik noch nicht in vollem Umfang genutzt werden. Oftmals werden Kommunikationsformen der klassischen Medien auf die neuen – beispielsweise das Internet – übertragen, woraus keine optimalen Ergebnisse resultieren. Bannerwerbung zum Beispiel, die elektronische Variante der klassischen Werbeanzeige, wird vom Internetnutzer kaum noch registriert. Hinzu kommt, dass nicht nur Dot.com-Unternehmen ihre knapper werdenden Werbebudgets im Internet zunehmend zielgerichteter einsetzen und auf wirkungsvolle Kommunikationsmaßnahmen konzentrieren müssen – allenthalben wird die Effizienz der Internetwerbung kritisch beäugt. Die kommunikationspolitischen Erfahrungen im M-Business sind noch gering. Deshalb sollte die Chance genutzt werden, von Anfang an die Kommunikationsformen auf die spezifischen Möglichkeiten dieser Technologie auszurichten. Dadurch kann verhindert werden, dass die in anderen Medien gebräuchlichen, aber nicht zu mobilen Zugangsgeräten passenden Kommunikationsmittel ineffizient eingesetzt werden. Aus diesen Gründen soll hier untersucht werden, wie die spezifischen Charakteristika des Internets und mobiler Endgeräte sinnvoll für innovative Kommunikationsmaßnahmen genutzt werden können. Gegenstand der Arbeit ist also die Kommunikationspolitik im E-Business bzw. seiner mobilen Weiterentwicklung M-Business, kurz E- und M-Communication. Wie kann das Internet effizienter für die Kommunikationspolitik eingesetzt werden als mit den Kommunikationsmitteln der klassischen Medien, und wie können die daraus gewonnenen Erkenntnisse auf das M-Business übertragen und seinen Eigenschaften gemäß weiterentwickelt werden?
Volunteer Tourism
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Author : Stephen Wearing
language : en
Publisher: CABI
Release Date : 2001-01-01
Volunteer Tourism written by Stephen Wearing and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Business & Economics categories.
Volunteer tourism describes a field of tourism, in which travelers visit a destination and take part in projects in the local community. Projects are commonly nature-based, people-based or involve restoration of buildings and artifacts (e.g. restoration of a Buddhist temple inMongolia).
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Electronic Business
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Author : Christian Blunck
language : de
Publisher:
Release Date : 2003
Electronic Business written by Christian Blunck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Commerce categories.
The Influence Of Iot On Crm Conditions And Possibilities In B2c Markets
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Author : Robin Hafer
language : en
Publisher: Econobooks
Release Date : 2019-10-11
The Influence Of Iot On Crm Conditions And Possibilities In B2c Markets written by Robin Hafer and has been published by Econobooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-11 with categories.
The digitalisation pictures the most incisively change in human lives after the industrialisation. It enables the rapid transfer of complex information content necessary for the conduct of business and private transactions. Especially the interconnectivity between objectives, the "Internet Of Things" (IoT), has a massive impact on how people use digital products. It determines the direction of communication between companies and their (potential) customers. What is the status quo of IoT? How can it be used in Customer-Relationship-Management (CRM)? The author of the book at hand offers answers to those questions and explains how IoT can be used properly by companies to unfold its potential. He shows how the combination of IoT and CRM can lead to a bright future for the B2C market. - Internet of Things; - Customer Relationship Management; - Customer Decision Journey; - Return in Investment; - Marketing; - Customer Lifetime Value;
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Future Telco
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Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Social Customer Relationship Management
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Author : Rainer Alt
language : en
Publisher: Springer Nature
Release Date : 2019-08-29
Social Customer Relationship Management written by Rainer Alt and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-29 with Business & Economics categories.
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Principles Of Direct And Database Marketing
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Author : Alan Tapp
language : en
Publisher: Pearson Education
Release Date : 2005
Principles Of Direct And Database Marketing written by Alan Tapp and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area giveshim the ideal basis for this book, which is one of the best guidesavailable on the subject."Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd., IBM Professor of Business Transformation, School of Management, University of Surrey Indispensible to both students and practitioners alike! Principles of Direct and Database Marketing, 3e, builds upon the strengths of the 2 nd edition. As direct marketing continues to quickly evolve, Tapp's book brings the latest trends and developments to the forefront. "A rich source of insights. Given the growing importance of direct and database marketing to clients' businesses today, Tapp explores a broad spectrum of issues and illustrates them with insightful case studies. Accessible to the newcomer and a welcome reminder for those needing a refresher."Martin Troughton, Founder and Managing Partner of Harrison Troughton WundermanA market leader, Principles of Database Marketing, 3e, offers a focused discussion that links academic theory to the everyday practices in the commercial world. New features include: The latest changes in the world of geodemographics and lifestyle databases and detailed description of new products introduced over the last 5 years (Chapter 4) New media coverage, including the Internet and e-mail (Chapter 6) and SMS Texting and interactive TV (Chapter 10) Fresh examination of the strategic influences on direct marketing and brand response. Also gets behind the fads, jargon and cliches that characterise much of the relationship marketing writing New case studies throughout sourced from award-winning UK based direct marketing agencies. Brand new Chapter 14 which includes a fully worked large-scale case study Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
Managing Innovation Design And Creativity
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Author : Bettina von Stamm
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-28
Managing Innovation Design And Creativity written by Bettina von Stamm and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-28 with Business & Economics categories.
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.