Ebook Marketing Management
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Marketing Management 3rd Edn Pdf Ebook
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Author : Philip Kotler
language : en
Publisher: Pearson Higher Ed
Release Date : 2016-05-05
Marketing Management 3rd Edn Pdf Ebook written by Philip Kotler and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-05 with Business & Economics categories.
The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds: A structure designed specifically to fit the way the course is taught in Europe. Fresh European examples which make students feel at home. The inclusion of the work of prominent European academics. A focus on the digital challenges for marketers. An emphasis on the importance of creative thinking and its contribution to marketing practice. New in-depth case studies, each of which integrates one of the major parts in the book. This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. A key text for both undergraduate and postgraduate marketing programmes.
Ebook Marketing Management
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Author : Christian Homburg
language : en
Publisher: McGraw Hill
Release Date : 2012-12-16
Ebook Marketing Management written by Christian Homburg and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-16 with Business & Economics categories.
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Marketing Management
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Author : Philip Kotler
language : en
Publisher: Pearson UK
Release Date : 2019-07-12
Marketing Management written by Philip Kotler and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-12 with Business & Economics categories.
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Marketing Management
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Author : Philip Kotler
language : en
Publisher: Pearson Education India
Release Date : 2009
Marketing Management written by Philip Kotler and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Marketing Management
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Author : S. Jayachandran
language : en
Publisher: Excel Books India
Release Date : 2004-05
Marketing Management written by S. Jayachandran and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05 with Marketing categories.
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Marketing Management
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Author : S.H.H. Kazmi
language : en
Publisher: Excel Books India
Release Date : 2007
Marketing Management written by S.H.H. Kazmi and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Marketing Management
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1998-09
Marketing Management written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-09 with Administración de mercadeo categories.
Marketing Management
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Author : Philip Kotler
language : en
Publisher: Pearson
Release Date : 2021-04-09
Marketing Management written by Philip Kotler and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-09 with Marketing categories.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day -- and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.
Marketing Management
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Author : M. C. Cant
language : en
Publisher: Juta and Company Ltd
Release Date : 2009
Marketing Management written by M. C. Cant and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Marketing Management By Dr F C Sharma Ebook
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2020-12-12
Marketing Management By Dr F C Sharma Ebook written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-12 with Business & Economics categories.
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.