Ecolabels Innovation And Green Market Transformation
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Ecolabels Innovation And Green Market Transformation
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Author : Daniel C. Matisoff
language : en
Publisher: Cambridge University Press
Release Date : 2022-11-03
Ecolabels Innovation And Green Market Transformation written by Daniel C. Matisoff and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-03 with Business & Economics categories.
This book develops a path to decarbonization through a process of Green Market Transformation. Matisoff and Noonan assess the scope and impact of the green building movement, which is working towards decarbonizing a sector that accounts for more than a third of global carbon emissions. They describe the role of the movement in addressing sustainability challenges within the building and construction sector, and suggest new ways of marshalling markets through the voluntary efforts of industry to shift society towards a better future. Matisoff and Noonan tell the success story of green industry, seen through the lens of green buildings and ecolabels. By combining case studies with recent interdisciplinary scholarship, the authors provide a compelling narrative of the opportunities and limitations of reliance on voluntary approaches to regulation.
Ecolabels Innovation And Green Market Transformation
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Author : Daniel C. Matisoff
language : en
Publisher: Cambridge University Press
Release Date : 2022-09-30
Ecolabels Innovation And Green Market Transformation written by Daniel C. Matisoff and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
Matisoff and Noonan assess the accomplishments and promise of ecolabels and the green building movement.
The New Rules Of Green Marketing
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Author : Jacquelyn Ottman
language : en
Publisher: Routledge
Release Date : 2017-10-19
The New Rules Of Green Marketing written by Jacquelyn Ottman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Business & Economics categories.
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
The Future Of Eco Labelling
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Author : Frieder Rubik
language : en
Publisher: Routledge
Release Date : 2017-09-29
The Future Of Eco Labelling written by Frieder Rubik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Business & Economics categories.
Eco-labelling is one of the key tools used by policy-makers in many parts of the world to encourage more sustainable production and consumption. By providing environmental information on products and services, eco-labels address both business users and consumers and range from mandatory approaches, such as required product declarations, to voluntary approaches, such as national eco-labels. Eco-labels can play an important role in environmental policy. They reward and promote environmentally superior goods and services and offer information on quality and performance with respect to issues such as health and energy consumption. Eco-labels fit well into a multi-stakeholder policy framework – as promulgated recently by the EU's integrated product policy (IPP) – since the development of criteria for labels and the acceptance in the market requires the involvement of a wide range of different parties, from government and business, to consumers and environmental organisations. However, many eco-labelling schemes have had troubled histories, and questions have been raised about their effectiveness. So, are eco-labels an effective tool to foster the development, production, sale and use of products and to provide consumers with good information about the environmental impacts of those products? Is eco-labelling useful to business as a marketing tool? What factors contribute to the development of successful schemes? More than ten years after its establishment, can the EU Flower be considered a success? Are national eco-labels such as the German Blue Angel and the Norwegian White Swan more effective? Should eco-labels be harmonised? Are eco-labels achieving their original aim of fostering sustainable production and consumption? For which product groups are ISO type I eco-labels appropriate and inappropriate? Are other labels, such as mandatory, ISO type II and ISO type III labels more effective in some cases? Are eco-labels focusing on the main environmental policy targets or just on "low-hanging fruit"? Are eco-labels really linked to other tools of IPP? The Future of Eco-labelling provides answers to all of these questions. Based on a major EU research exercise, the book plots a course for policy-makers to address some of the historic problems with eco-labelling, to learn what works and what doesn't and to move forward with schemes that can make a real difference to sustainable production and consumption.The book analyses the conditions under which eco-labelling schemes-both mandatory and voluntary-are or can become an efficient and effective tool to achieve given objectives; assesses previous experiences with eco-labels in different European countries and the relationship of these schemes with business strategies, IPP and market conditions; defines strategies aimed at linking eco-labels with other IPP measures; explores how eco-labels can be used to encourage sustainable consumption patterns, create green markets, foster innovation and development of green products and services, and implement multi-stakeholder initiatives; and sets out detailed recommendations for the future of eco-labelling.The book will be required reading for policy-makers, businesses involved with eco-labelling schemes and researchers interested in the development of sustainable production and consumption and IPP worldwide.
Greener Products
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Author : Al Iannuzzi
language : en
Publisher: CRC Press
Release Date : 2011-11-08
Greener Products written by Al Iannuzzi and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-08 with Business & Economics categories.
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
Greener Products
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Author : Al Iannuzzi
language : en
Publisher: CRC Press
Release Date : 2017-08-03
Greener Products written by Al Iannuzzi and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-03 with Business & Economics categories.
Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson & Johnson, Unilever, and Method. New updated content in this second edition includes: New developments like the United Nations Sustainable Development Goals with concepts of biomimicry, circular economy, emerging issues management, and eco-innovation. Novel tools and examples for bringing sustainable products to market. New chapter dedicated to natural capital. Analysis of current green marketing methods and market trends. Best practices for making and marketing sustainable brands. For more information, visit the author's book website at www.greenerproducts.biz.
The Politics Of Green Transformations
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Author : Ian Scoones
language : en
Publisher: Routledge
Release Date : 2015-01-09
The Politics Of Green Transformations written by Ian Scoones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-09 with Business & Economics categories.
Multiple ‘green transformations’ are required if humanity is to live sustainably on planet Earth. Recalling past transformations, this book examines what makes the current challenge different, and especially urgent. It examines how green transformations must take place in the context of the particular moments of capitalist development, and in relation to particular alliances. The role of the state is emphasised, both in terms of the type of incentives required to make green transformations politically feasible and the way states must take a developmental role in financing innovation and technology for green transformations. The book also highlights the role of citizens, as innovators, entrepreneurs, green consumers and members of social movements. Green transformations must be both ‘top-down’, involving elite alliances between states and business, but also ‘bottom up’, pushed by grassroots innovators and entrepreneurs, and part of wider mobilisations among civil society. The chapters in the book draw on international examples to emphasise how contexts matter in shaping pathways to sustainability Written by experts in the field, this book will be of great interest to researchers and students in environmental studies, international relations, political science, development studies, geography and anthropology, as well as policymakers and practitioners concerned with sustainability.
Green Marketing In Emerging Markets
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Author : Chipo Mukonza
language : en
Publisher: Springer Nature
Release Date : 2021-08-17
Green Marketing In Emerging Markets written by Chipo Mukonza and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-17 with Business & Economics categories.
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
The Truth About Green Business
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Author : Gil Friend
language : en
Publisher: Que Publishing
Release Date : 2009
The Truth About Green Business written by Gil Friend and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business enterprises categories.
Everything you need to know to green your business and grow your profit. * The truth about what climate change means for your business * The truth about running lean and green * The truth about future proofing your business Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. "This little book is inspiring in its range and practicality--not just for CEOs, but for every member of the enterprise...an exceptionally useful guide for ''going green'' at any scale of enterprise." CHIP CONLEY, CEO, Joie de Vivre Hospitality "In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward." JOEL MAKOWER, Executive Editor, GreenBiz.com Introduction ix Part I: The Truth About Green Business TRUTH 1: What is a green business? 1 TRUTH 2: Why green your business? 5 TRUTH 3: How to approach greening your business 9 TRUTH 4: Why now? 13 TRUTH 5: Climate change and your business 17 Part II: The Truth About Green Strategy TRUTH 6: Profit and purpose 23 TRUTH 7: How green is good enough? 27 TRUTH 8: Green regulations 31 Part III: The Truth About Green Operations TRUTH 9: Secrets hiding in plain sight 35 TRUTH 10: Eco-efficiency: Good for business and the environment 39 TRUTH 11: Waste? Not! Eliminating non-product 43 TRUTH 12: EcoAudits can guide your course 47 TRUTH 13: Running lean and green 53 TRUTH 14: Carbon footprinting 57 TRUTH 15: Reducing your carbon footprint 63 Part IV: The Truth About Green Marketing TRUTH 16: Green branding and messaging 67 TRUTH 17: Creating strong EcoLabels 71 TRUTH 18: Green marketing claims 77 TRUTH 19: Reaching conscious consumers 81 Part V: The Truth About Green Products and Services TRUTH 20: What makes a product green? 85 TRUTH 21: Product take-back 89 TRUTH 22: Product to service 93 TRUTH 23: What makes a service green? 97 Part VI: The Truth About Green Design TRUTH 24: Biomimicry-learning from life TRUTH 25: Reducing your product footprints 105 TRUTH 26: Cradle to cradle 109 TRUTH 27: Design with nature 113 TRUTH 28: Innovation is at the heart of greening 117 Part VII: The Truth About Green Procurement TRUTH 29: Environmentally preferable purchasing 121 TRUTH 30: Supply chain management and partnerships 125 TRUTH 31: Supplier scorecards 129 TRUTH 32: Clearing the rising bar 133 Part VIII: The Truth About Green Buildings TRUTH 33: LEED standards for green buildings 137 TRUTH 34: The cost of green building 141 TRUTH 35: Green buildings improve productivity 145 TRUTH 36: Integrative design for green building 149 Part IX: The Truth About Green IT TRUTH 37: Computers and electronics 153 TRUTH 38: Creating more effi cient data centers 157 TRUTH 39: How IT can drive greening 161 Part X: The Truth About Green Management TRUTH 40: Engaging employees 165 TRUTH 41: Engaging stakeholders 169 TRUTH 42: Keeping score 173 TRUTH 43: Employee incentives 177 TRUTH 44: Environmental management systems 181 Part XI: The Truth About Green Finance TRUTH 45: Profit, value, and risk 185 TRUTH 46: Reality-based accounting 189 TRUTH 47: Investing in green and attracting green investment 193 TRUTH 48: Carbon trading and offsets 197 TRUTH 49: Fiduciary duty 201 Part XII: The Truth About Green Futures TRUTH 50: Certainty in the face of uncertainty 207 TRUTH 51: Scenario planning 211 TRUTH 52: Future proofing 215 APPENDIX A: References 219 Acknowledgments 228 About the Author 229 Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407. APPENDIX B: Resources
Green Marketing
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Author : Jacquelyn A. Ottman
language : en
Publisher: N T C Business Books
Release Date : 1998
Green Marketing written by Jacquelyn A. Ottman and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Green marketing categories.
The author first describes and analyzes the breadth and depth of environmentalism as a core societal value and how marketers have responded and profited. She then defines the different kinds of green consumers and the range of their concerns and buying motivations. Next she describes the new marketing paradigm and the seven strategies that have brought success to many companies. She then turns to specific tactics, including advice on how to create new products, how to identify and capitalize on opportunities to innovate, and how to communicate effectively. She then describes how to ally with various societal stakeholders to enhance impact and how to incorporate environmental values into and throughout one's organization. She concludes with two in-depth case studies of companies that have incorporated all of these approaches successfully.