Economic Report On Sales Promotion And Product Differentiation In Two Prescription Drug Markets
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Economic Report On Sales Promotion And Product Differentiation In Two Prescription Drug Markets
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Author : Ronald S. Bond
language : en
Publisher:
Release Date : 1977
Economic Report On Sales Promotion And Product Differentiation In Two Prescription Drug Markets written by Ronald S. Bond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Drugs categories.
Sales Promotion And Product Differentiation In Two Prescription Drug Markets
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Author : Ronald S. Bond
language : en
Publisher:
Release Date : 1977
Sales Promotion And Product Differentiation In Two Prescription Drug Markets written by Ronald S. Bond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Drug traffic categories.
Sales Promotion And Product Differentiation In Two Prescription Drug Markets
DOWNLOAD
Author : Ronald S. Bond
language : en
Publisher:
Release Date : 1977
Sales Promotion And Product Differentiation In Two Prescription Drug Markets written by Ronald S. Bond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Drug traffic categories.
Economic Report On Sales Promotion And Product Differentiation In Two Prescription Drug Markets
DOWNLOAD
Author : Ronald S. Bond
language : en
Publisher:
Release Date : 1977
Economic Report On Sales Promotion And Product Differentiation In Two Prescription Drug Markets written by Ronald S. Bond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Drug traffic categories.
Driving The Economy Through Innovation And Entrepreneurship
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Author : Department of Management Studies,
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-09
Driving The Economy Through Innovation And Entrepreneurship written by Department of Management Studies, and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-09 with Business & Economics categories.
Modern technologies are central to creation of wealth through business expansion leading to economic development. This is visible in the fast-paced technology-induced economic growth experienced by most countries, especially by rapidly growing economies such as India, China, Brazil, South Korea, among others. Increasing individual scientific contribution, nurturing entrepreneurial talent, promoting innovative competence, strategically prioritizing and investing in technologies and enhancing national economic wealth are some of the important Technology Management goals. Technology Management has emerged as a strategic and knowledge domain of interest to academicians, practitioners, and policy makers across the globe. Technology Management has also evolved into an inter-disciplinary concern which requires national and international collaborations and exchange of insights. Keeping this objective in mind the International Conference on Technology Management is organized by the Department of Management Studies, Indian Institute of Science, Bangalore, a leader in research and education in Technology Management for the last several decades. This conference aims at integrating experiences of academicians, industry leaders, Technology Managers and Innovators towards effective knowledge creation and economic development. The contributions of the present volume are presented at the International Conference on Technology Management-2012 during 18-20 July 2012.
The Pharmaceutical Industry
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Author : Roy Levy
language : en
Publisher: DIANE Publishing
Release Date : 1999
The Pharmaceutical Industry written by Roy Levy and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Antitrust law categories.
Direct To Consumer Advertising Of Prescription Drugs
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Author : United States. Congress. Senate. Special Committee on Aging
language : en
Publisher:
Release Date : 2003
Direct To Consumer Advertising Of Prescription Drugs written by United States. Congress. Senate. Special Committee on Aging and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
Studies In Pharmaceutical Economics
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Author : Mickey Smith
language : en
Publisher: CRC Press
Release Date : 1996-10-11
Studies In Pharmaceutical Economics written by Mickey Smith and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-10-11 with Medical categories.
Readers of Studies in Pharmaceutical Economics learn the value of economic research in forming health policy while they develop an understanding of the various factors that influence the cost of pharmaceutical care for patients, pharmacists, physicians, and manufacturers. Pharmaceutical economists, product managers, and policymakers learn different methods for controlling costs, patient compliance, therapeutic outcomes, and the effects of restrictions on prescription drugs on the use and cost of other health care services. Above all, readers will find this book provides them with the necessary `know-how’for survival in the dynamic and competitive health care marketplace. The chapters of Studies in Pharmaceutical Economics range in scope from editorials to technical papers on new research methods. Readers will find the following key topics covered: pricing strategies marketing implications policy issues methods for controlling utilization and cost multi-tier pricing and its effects on pharmacists and consumers analytical approaches to research This valuable guidebook to the conditions characterizing the growing field of pharmacoeconomics maps the effects of clinical pharmacy services on the lengths of hospital stays, on hospital admissions, on adverse reactions, and on physician’s methods and habits of prescription. It also provides readers with practical policy applications and means for assessing trends in the market. These include the effects of extending Medicare coverage to outpatient prescription drugs and a technique for incorporating severity-of-illness measures into analysis of the cost-effectiveness of treatment. Professors of pharmacy administration and their students, product managers and pharmaceutical economists in the drug industry, and drug program administrators can use Studies in Pharmaceutical Economics as an introduction to the ways in which pharmaceutical economic research can bring efficiency and cost-effectiveness into their programs. Professors of pharmacy administration and their students, product managers and pharmaceutical economists in the drug industry, and drug program administrators (medical, HMOs, in service companies) can use Studies in Pharmaceutical Economics as an introduction to the ways in which pharmaceutical economic research can bring efficiency and cost-effectiveness into their programs.
The Economics Of New Goods
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Author : Timothy F. Bresnahan
language : en
Publisher: University of Chicago Press
Release Date : 2008-04-15
The Economics Of New Goods written by Timothy F. Bresnahan and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-15 with Business & Economics categories.
New goods are at the heart of economic progress. The eleven essays in this volume include historical treatments of new goods and their diffusion; practical exercises in measurement addressed to recent and ongoing innovations; and real-world methods of devising quantitative adjustments for quality change. The lead article in Part I contains a striking analysis of the history of light over two millenia. Other essays in Part I develop new price indexes for automobiles back to 1906; trace the role of the air conditioner in the development of the American south; and treat the germ theory of disease as an economic innovation. In Part II essays measure the economic impact of more recent innovations, including anti-ulcer drugs, new breakfast cereals, and computers. Part III explores methods and defects in the treatment of quality change in the official price data of the United States, Canada, and Japan. This pathbreaking volume will interest anyone who studies economic growth, productivity, and the American standard of living.
Technology And Market Structure
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Author : John Sutton
language : en
Publisher: MIT Press
Release Date : 2001-01-26
Technology And Market Structure written by John Sutton and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-26 with Business & Economics categories.
John Sutton sets out a unified theory that encompasses two major approaches to studying market, while generating a series of novel predictions as to how markets evolve. Traditionally, the field of industrial organization has relied on two unrelated theories—the cross-section theory and the growth-of-firms theory—to explain cross-industry differences in concentration and within-industry skewness. The two approaches are based on very different mathematical structures and few researchers have attempted to relate them to each other. In this book, John Sutton unifies the two approaches through a theory that rests on three simple principles. The first two, a "survivor principle" that says that firms will not pursue loss-making strategies, and an "arbitrage principle" that says that if a profitable opportunity is available, some firm will take it, suffice to define a set of possible outcomes. The third, the "symmetry principle," says that the strategy used by a new entrant into any submarket depends neither on the entrants identity nor on its history in other submarkets. This allows researchers to bring together the roles of strategic interactions and of independence effects. The result is that the considerations motivating the cross-section tradition and those motivating the growth-of-firms tradition both drop out within a single game-theoretic model. This book follows Sutton's Sunk Costs and Market Structure, published by MIT Press in 1991.