Sales Promotion And Product Differentiation In Two Prescription Drug Markets
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Sales Promotion And Product Differentiation In Two Prescription Drug Markets
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Author : Ronald S. Bond
language : en
Publisher:
Release Date : 1977
Sales Promotion And Product Differentiation In Two Prescription Drug Markets written by Ronald S. Bond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Drug traffic categories.
Economic Report On Sales Promotion And Product Differentiation In Two Prescription Drug Markets
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Author : Ronald S. Bond
language : en
Publisher:
Release Date : 1977
Economic Report On Sales Promotion And Product Differentiation In Two Prescription Drug Markets written by Ronald S. Bond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Drugs categories.
Sales Promotion And Product Differentiation In Two Prescription Drug Markets
DOWNLOAD
Author : Ronald S. Bond
language : en
Publisher:
Release Date : 1977
Sales Promotion And Product Differentiation In Two Prescription Drug Markets written by Ronald S. Bond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Drug traffic categories.
Marketing Product Differentiation And Competition In The Market For Antiulcer Drugs
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Author : Charles King
language : en
Publisher:
Release Date : 2000
Marketing Product Differentiation And Competition In The Market For Antiulcer Drugs written by Charles King and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
This paper investigates one of the largest pharmaceutical markets using a discrete choice model that allows marketing to affect product differentiation. Four main results emerge from an analysis of monthly panel data on antiulcer drugs from 1977 to1993. Observed drug characteristics became less important relative to marketing in determining demand. Total marketing by all firms reduced product differentiation and raised the cost of entry nearly fivefold. Although increasingly rivalrous, marketing expanded the market, increasing social welfare. Finally, estimated returns to eliminating one adverse drug interaction in the pioneer drug approximately equal its first two years of sales.
Economic Report On Sales Promotion And Product Differentiation In Two Prescription Drug Markets
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Author : Ronald S. Bond
language : en
Publisher:
Release Date : 1977
Economic Report On Sales Promotion And Product Differentiation In Two Prescription Drug Markets written by Ronald S. Bond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Drug traffic categories.
Direct To Consumer Advertising Of Prescription Drugs
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Author : United States. Congress. Senate. Special Committee on Aging
language : en
Publisher:
Release Date : 2003
Direct To Consumer Advertising Of Prescription Drugs written by United States. Congress. Senate. Special Committee on Aging and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
Ranitidine Hydrochloride
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Author : United States International Trade Commission
language : en
Publisher:
Release Date : 1991
Ranitidine Hydrochloride written by United States International Trade Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Antiulcer drugs categories.
Usitc Publication
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Author :
language : en
Publisher:
Release Date : 1991
Usitc Publication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Driving The Economy Through Innovation And Entrepreneurship
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Author : Department of Management Studies,
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-09
Driving The Economy Through Innovation And Entrepreneurship written by Department of Management Studies, and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-09 with Business & Economics categories.
Modern technologies are central to creation of wealth through business expansion leading to economic development. This is visible in the fast-paced technology-induced economic growth experienced by most countries, especially by rapidly growing economies such as India, China, Brazil, South Korea, among others. Increasing individual scientific contribution, nurturing entrepreneurial talent, promoting innovative competence, strategically prioritizing and investing in technologies and enhancing national economic wealth are some of the important Technology Management goals. Technology Management has emerged as a strategic and knowledge domain of interest to academicians, practitioners, and policy makers across the globe. Technology Management has also evolved into an inter-disciplinary concern which requires national and international collaborations and exchange of insights. Keeping this objective in mind the International Conference on Technology Management is organized by the Department of Management Studies, Indian Institute of Science, Bangalore, a leader in research and education in Technology Management for the last several decades. This conference aims at integrating experiences of academicians, industry leaders, Technology Managers and Innovators towards effective knowledge creation and economic development. The contributions of the present volume are presented at the International Conference on Technology Management-2012 during 18-20 July 2012.
Studies In Pharmaceutical Economics
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Author : Mickey Smith
language : en
Publisher: CRC Press
Release Date : 1996-10-11
Studies In Pharmaceutical Economics written by Mickey Smith and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-10-11 with Medical categories.
Readers of Studies in Pharmaceutical Economics learn the value of economic research in forming health policy while they develop an understanding of the various factors that influence the cost of pharmaceutical care for patients, pharmacists, physicians, and manufacturers. Pharmaceutical economists, product managers, and policymakers learn different methods for controlling costs, patient compliance, therapeutic outcomes, and the effects of restrictions on prescription drugs on the use and cost of other health care services. Above all, readers will find this book provides them with the necessary `know-how’for survival in the dynamic and competitive health care marketplace. The chapters of Studies in Pharmaceutical Economics range in scope from editorials to technical papers on new research methods. Readers will find the following key topics covered: pricing strategies marketing implications policy issues methods for controlling utilization and cost multi-tier pricing and its effects on pharmacists and consumers analytical approaches to research This valuable guidebook to the conditions characterizing the growing field of pharmacoeconomics maps the effects of clinical pharmacy services on the lengths of hospital stays, on hospital admissions, on adverse reactions, and on physician’s methods and habits of prescription. It also provides readers with practical policy applications and means for assessing trends in the market. These include the effects of extending Medicare coverage to outpatient prescription drugs and a technique for incorporating severity-of-illness measures into analysis of the cost-effectiveness of treatment. Professors of pharmacy administration and their students, product managers and pharmaceutical economists in the drug industry, and drug program administrators can use Studies in Pharmaceutical Economics as an introduction to the ways in which pharmaceutical economic research can bring efficiency and cost-effectiveness into their programs. Professors of pharmacy administration and their students, product managers and pharmaceutical economists in the drug industry, and drug program administrators (medical, HMOs, in service companies) can use Studies in Pharmaceutical Economics as an introduction to the ways in which pharmaceutical economic research can bring efficiency and cost-effectiveness into their programs.