Ed Mcmahon S Superselling
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Ed Mcmahon S Superselling
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Author : Ed McMahon
language : en
Publisher:
Release Date : 1989
Ed Mcmahon S Superselling written by Ed McMahon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Explains how sales people can put together a successful selling act for high-volume sales.
Experiencing Social Psychology
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Author : Ayala Malakh-Pines
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1993
Experiencing Social Psychology written by Ayala Malakh-Pines and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Psychology categories.
This third edition of readings and projects enables students to move beyond passive reception of facts to active participation in the role of a social psychologist. The book provides a combination of research articles that illuminate key conceptual issues of each section of the text, projects for students to complete that enhance active learning, and new Points of Interest sections that highlight special features of important social psychological research.
The Power Of Persuasion
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Author : Robert Levine
language : en
Publisher: John Wiley & Sons
Release Date : 2003-02-21
The Power Of Persuasion written by Robert Levine and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-21 with Psychology categories.
Robert Levine offers readers an insight into the mindsets of those who prod, praise, debase and manipulate others to do things they never thought they'd do - from the point of view of those prodded, praised and manipulated. He takes a hands-on approach to looking behind the curtain of shilling and pitch by showing pitchmen at work.
Promotional Feats
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Author : Eric J. Soares
language : en
Publisher: Praeger
Release Date : 1991-08-30
Promotional Feats written by Eric J. Soares and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-08-30 with Business & Economics categories.
In this volume, Eric Soares offers a lively and comprehensive treatment of promotional feats--publicity efforts that generate positive and extensive media exposure and thereby enhance sales. Arguing that promotional feats are one of the most powerful yet underused tools available to the marketing manager, Soares shows how they can have a dramatic impact on consumer behavior if they are developed and executed carefully. The types of feats described and illustrated include advertisements, sales, promotions, publicity stunts, sales activities, displays, or unusual product characteristics. The common denominator, Soares demonstrates, is that each feat must be newsworthy enough to cause media attention, which is then instrumental in affecting consumers' attitudes, intentions, and buying behavior. Numerous examples of successful consumer-based promotion activities are included. The book begins by examining historical feats of publicity and promotion undertaken by military strategists, adventurers, and others. Soares explains how each incident was conceived and carried out and illuminates its applications to business. The bulk of the volume explores business promotional feats and their underlying market strategies. Separate chapters are devoted to media events, product features, outrageous advertisements, promotion gimmicks, and company icons. The final chapter reviews the process of conceptualizing, designing, and implementing a promotional feat. An indispensable resource for marketing and sales promotion managers, Promotional Feats will also be essential reading for anyone aspiring to a career in these fields.
The Unabashed Librarian
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Author :
language : en
Publisher:
Release Date : 1995
The Unabashed Librarian written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Library science categories.
Personal Selling
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Author : Rolph E. Anderson
language : en
Publisher:
Release Date : 2004
Personal Selling written by Rolph E. Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Essentials Of Personal Selling
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Author : Rolph E. Anderson
language : en
Publisher:
Release Date : 1995
Essentials Of Personal Selling written by Rolph E. Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Literary Agents Of North America
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Author : Arthur Orrmont
language : en
Publisher: Author Aid/Research Associates International
Release Date : 1988
Literary Agents Of North America written by Arthur Orrmont and has been published by Author Aid/Research Associates International this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Literary agents categories.
The Hollywood Reporter
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Author :
language : en
Publisher:
Release Date : 1992
The Hollywood Reporter written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Motion picture industry categories.
Tools Of The Writer S Trade
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Author : American Society of Journalists and Authors
language : en
Publisher: New York, N.Y. : Harper & Row
Release Date : 1990
Tools Of The Writer S Trade written by American Society of Journalists and Authors and has been published by New York, N.Y. : Harper & Row this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Language Arts & Disciplines categories.
In Tools of the Writer's Trade members of the American Society of Journalists and Authors tell all about the equipment and services they find the best, including advice on: computers, hardware and software; copiers and their accessories; information sources; travel tips; stationery. . .and much more.