Promotional Feats
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Promotional Feats
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Author : Eric J. Soares
language : en
Publisher: Praeger
Release Date : 1991-08-30
Promotional Feats written by Eric J. Soares and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-08-30 with Business & Economics categories.
In this volume, Eric Soares offers a lively and comprehensive treatment of promotional feats--publicity efforts that generate positive and extensive media exposure and thereby enhance sales. Arguing that promotional feats are one of the most powerful yet underused tools available to the marketing manager, Soares shows how they can have a dramatic impact on consumer behavior if they are developed and executed carefully. The types of feats described and illustrated include advertisements, sales, promotions, publicity stunts, sales activities, displays, or unusual product characteristics. The common denominator, Soares demonstrates, is that each feat must be newsworthy enough to cause media attention, which is then instrumental in affecting consumers' attitudes, intentions, and buying behavior. Numerous examples of successful consumer-based promotion activities are included. The book begins by examining historical feats of publicity and promotion undertaken by military strategists, adventurers, and others. Soares explains how each incident was conceived and carried out and illuminates its applications to business. The bulk of the volume explores business promotional feats and their underlying market strategies. Separate chapters are devoted to media events, product features, outrageous advertisements, promotion gimmicks, and company icons. The final chapter reviews the process of conceptualizing, designing, and implementing a promotional feat. An indispensable resource for marketing and sales promotion managers, Promotional Feats will also be essential reading for anyone aspiring to a career in these fields.
Promotion In The Merchandising Environment
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Author : Kristen K. Swanson
language : en
Publisher: Fairchild Books & Visuals
Release Date : 2000
Promotion In The Merchandising Environment written by Kristen K. Swanson and has been published by Fairchild Books & Visuals this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.
Profitable Advertising
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Author :
language : en
Publisher:
Release Date : 1898
Profitable Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Advertising categories.
The Power Of Promotional Products
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Author : Maria Carlton
language : en
Publisher: Maruki Books
Release Date : 2007-08-15
The Power Of Promotional Products written by Maria Carlton and has been published by Maruki Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-15 with Free material categories.
The Power of Promotional Products is all about how to include Promotionally printed gifts and business products as part of a marketing strategy that motivates prospects, rewards performance, and created targeted promotions with residual value. Packed with tips on how to select the best promotional products for your particular budget, brand, and marketing focus, how to differentiate between a successful give away or promotion, balancing budgets, quality and quantity and much more.
Sales Promotion
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Author : Julian Cummins
language : en
Publisher: Kogan Page Publishers
Release Date : 2010-04-03
Sales Promotion written by Julian Cummins and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-03 with Business & Economics categories.
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Billboard
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Author :
language : en
Publisher:
Release Date : 2005-08-13
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-13 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Billboard
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Author :
language : en
Publisher:
Release Date : 2007-05-19
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-19 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Billboard
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Author :
language : en
Publisher:
Release Date : 2001-04-21
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-21 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Ed Mcmahon S Superselling
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Author : Ed McMahon
language : en
Publisher:
Release Date : 1989
Ed Mcmahon S Superselling written by Ed McMahon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Explains how sales people can put together a successful selling act for high-volume sales.
Billboard
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Author :
language : en
Publisher:
Release Date : 2003-04-05
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-05 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.