Profitable Advertising
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Profitable Advertising
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Author :
language : en
Publisher:
Release Date : 1895
Profitable Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1895 with Advertising categories.
Profitable Marketing Communications
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Author : Antony Young
language : en
Publisher: Kogan Page Publishers
Release Date : 2007-03-03
Profitable Marketing Communications written by Antony Young and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-03 with Business & Economics categories.
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Profitable Advertising For Small Industrial Goods Producers
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Author : Raymond P. Wiggers
language : en
Publisher:
Release Date : 1956
Profitable Advertising For Small Industrial Goods Producers written by Raymond P. Wiggers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1956 with Advertising categories.
Profitable Advertising In Today S Media And Markets
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Author : Ben Duffy
language : en
Publisher:
Release Date : 1951
Profitable Advertising In Today S Media And Markets written by Ben Duffy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1951 with Advertising categories.
Response
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Author : Lois K. Geller
language : en
Publisher: Oxford University Press
Release Date : 2002-11-01
Response written by Lois K. Geller and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-01 with Business & Economics categories.
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Profitable Direct Marketing
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Author : Jim Kobs
language : en
Publisher: McGraw-Hill Companies
Release Date : 1992
Profitable Direct Marketing written by Jim Kobs and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
A Shoestring Approach To Profitable Advertising
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Author : Bruce E. David
language : en
Publisher: Starting Smart
Release Date : 1985
A Shoestring Approach To Profitable Advertising written by Bruce E. David and has been published by Starting Smart this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
How To Generate Highly Profitable Google Ads
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Author : Donald Rockwell
language : en
Publisher:
Release Date : 2019-09-19
How To Generate Highly Profitable Google Ads written by Donald Rockwell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with categories.
✓ 1.17 billion people use Google search. (Yes, a billion with B) ✓ 63% of them said they'd click on a Google ad. ✓ Businesses make an average of $2 in revenue for every $1 they spend on AdWords (Despite the fact that 99% of them don't know how to advertise properly) ^ If that doesn't make you want to master Google Ads and put your - or your clients' - business in front of all these people for pennies on the dollar, nothing will. - In this book, you are going to discover: ✓ Step-by-Step Guide to Becoming a True Google Adwords Ninja and Running Insanely Profitable Campaigns on the World's Biggest Search Engine ✓ How to Profitably Market Small Businesses (with Small Budgets) with Google Adwords ✓ 17+ Proven Strategies and Tools for Finding the Perfect Keywords for Your Campaign (High Demand, Low Competition) ✓ The Ultimate Blueprint to Remarketing and Conversion Tracking on Google Adwords (A.k.a Following People Around the Internet Until They Buy From You) ✓ How to Create Profitable YouTube Ads and Put Your Business in Front of Millions of People for Pennies on the Dollar ✓ Finally, How to Sell This New Skill as a Service, Start a Marketing Agency, and Get Your First High-Paying Client in No Time - Even If You Have No Money, Experience, or Case Studies Behind You ...and much more. - If you are one of those people who (like me) just scroll right to the bottom, here's the deal: If you are serious about advertising online and you're looking for an affordable way to put your product or service in front of millions of highly-targeted prospects, Adwords is the way to do it. And this book is the place to start. Click the button to place your order and make the first step towards market domination.
Facebook Advertising
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Author : Mark Atwood
language : en
Publisher:
Release Date : 2020-02-20
Facebook Advertising written by Mark Atwood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-20 with categories.
Are you wasting money on ads without seeing any real results? Do you wish to grow your business quickly? Then keep reading.. Many modern businesses have seen the potential of Social Media and what it can do to help increase their share of the market. There are a number of options when it comes to Social Media platforms and more are being developed every year, but still, the giant amongst them is Facebook, with more than 1.2 billion users worldwide. The vast majority of business owners have no clue what they are doing when they first get into marketing using Facebook ads. Most of them usually start by creating campaigns without knowing if it's too profitable or not. Sometimes they see small results but usually, it's not even enough to break even with how much they have spent. What they usually do here is to either do something similar and see the same results or just draw the conclusion that their type of business isn't suited for Facebook ads. The poor results, however, is just a result of lack of knowledge in the field of marketing, or to be more specific, Facebook advertising. Sneak peak The different types of Facebook ads Getting started with Facebook Business Manager Creating your first ad Creating an ad campaign Using boosted posts efficiently The 5 metrics to track Speeding up the learning phase Getting the most out of your marketing budget And lots more... Your business deserves to grow and thrive just like any other, so why deny it the best chance it has to do just that? Learn how to grow your business using Facebook ads even if you've never created an ad before! Get a copy of Facebook Advertising now and see why it is perfect for taking your business to the next level! Scroll up and click on the ''buy'' button for instant access!
Profitable Radio Advertising
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Author : James Thompson
language : en
Publisher:
Release Date : 2018-10-31
Profitable Radio Advertising written by James Thompson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-31 with categories.
Are you a small business owner or sales agent that sells something to the public (B2C)? Is your income directly related to the number of people who buy from you? Do you want your radio advertising to generate results for you, and not just be "spray and pray"? Are you okay with changing your mindset about advertising if it means that you can make more money? If any of those things are true, then you'll like this guide. I'm going to tell you how to use radio advertising better than 90% of those who use it today. You'll have a distinct advantage over your competitors who don't follow the concepts in this guide, and you'll be able to reliably make money with your radio advertising. Even if you already have experience with profitable advertising on the radio, I've also provided some fresh new ideas for promotions that you can try. Here's the bottom line: I'm going to try my best to show you how to use radio advertising to make money.This book is a resource for those who are new to direct response marketing principles and want a quick primer. Find out: - Essential steps to profitable advertising in any media.- How to ensure your radio ads are actually generating results for you (no more guessing).- Why "did you hear it on the radio?" is a bad question.- How to use a 'Value Ladder' to maximize the worth of your radio airtime.- How to create a compelling message that causes your target market to "lean in" and listen.- Why a 'professional' ad isn't always the best.- 17 reasons why radio ads fail- Eight radio advertising myths- Nine tips for optimal radio ad placement- Radio ad scripts and ideas for promotions.- How to use radio to boost your other advertising.- How to get free radio airtime.- Plus more, over 15 short chapters.I've taken my own experience and combined it with lessons from materials by dozens of experts like Claude Whitacre, Claude Hopkins, Gary Halbert, Dan Kennedy and others. I have taken their material and adapted it for radio advertising. I'd encourage you to seek out their material on your own, but 'Profitable Radio Advertising' will give you a summary of the most important direct response marketing ideas.