Profitable Marketing Communications
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Profitable Marketing Communications
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Author : Antony Young
language : en
Publisher: Kogan Page Publishers
Release Date : 2007-03-03
Profitable Marketing Communications written by Antony Young and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-03 with Business & Economics categories.
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Profitable Marketing Communications
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Author : Anthony Young
language : en
Publisher:
Release Date : 2007-01-01
Profitable Marketing Communications written by Anthony Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with categories.
Marketing Communication Management
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Author : Otto Ottesen
language : en
Publisher:
Release Date : 2001
Marketing Communication Management written by Otto Ottesen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Marketing Communication Management
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Author : Otto Ottesen
language : en
Publisher: CBS Press
Release Date : 2001
Marketing Communication Management written by Otto Ottesen and has been published by CBS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Communication in marketing categories.
"This book presents a new holistic approach to developing a coherent, profitable marketing communication strategy. The approach relates to every kind of communication between a company and its buyers about what it has to offer. The concepts, models and planning procedures associated with it can be used whether a company is large or small, whether it operates in an industrial or a consumer market, and whether it offers goods or services. A central theme of the book concerns buyer-initiated communication processes."
Driving Brand Value
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Author : Thomas R. Duncan
language : en
Publisher: Irwin Professional Publishing
Release Date : 1997
Driving Brand Value written by Thomas R. Duncan and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Brand name products categories.
As products, pricing and distribution fast become commodities, companies are discovering that managing brand relationships is the most effective way to increase brand equity.
Relationship Between Marketing Communication And Organizational Profitability Research Proposal For A Case Study
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Author : Leslie Acheson Wey
language : en
Publisher: GRIN Verlag
Release Date : 2021-08-06
Relationship Between Marketing Communication And Organizational Profitability Research Proposal For A Case Study written by Leslie Acheson Wey and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-06 with Business & Economics categories.
Document from the year 2021 in the subject Business economics - Operations Research, , language: English, abstract: This paper contains a research proposal for a case study. In his research the author wants to find out whether there is a correlation between marketing communication and the profitability of the company. What are the impacts of effective marketing communication in profitability? What are the practical opportunities that would enhance effective marketing communication? What factors in marketing communications enable improves sales and revenue in an organization? The paper describes the background to the study, the problem statement and the research objectives, questions and hypothesis. It also gives an overview about literature, methology, data collection and analysis, and the planned structure of the final study. It ends with a cost estimate for the research.
Profitable Marketing Communications
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Author : Antony Young
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Profitable Marketing Communications written by Antony Young and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.
Brand Media Strategy
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Author : Antony Young
language : en
Publisher: Palgrave Macmillan
Release Date : 2010-12-21
Brand Media Strategy written by Antony Young and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-21 with Business & Economics categories.
From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge the investment’s value in today’s results-driven marketing world • how to get the maximum impact out of digital media, including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.
Marketing Communications
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Author : Lynne Eagle
language : en
Publisher: Routledge
Release Date : 2020-09-22
Marketing Communications written by Lynne Eagle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-22 with Business & Economics categories.
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.
Why Integration Marketing
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Author : John Hawkins
language : en
Publisher: Scribl
Release Date : 2019-02-15
Why Integration Marketing written by John Hawkins and has been published by Scribl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-15 with Business & Economics categories.
How To Harness The Power of Integration Marketing In Your Online Business For Easier Profits, Faster & Better Than Ever Before... Whatever Business You're In, You Too Can Harness The Power Of Integration Marketing To Crush Your Competition. Integration marketing (IM) is much like this proverb from the Bible, which states, “The spider takes hold with her hands, and is in kings' palaces.” ...